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Mother's Day digital radio ad campaign (17-Apr-14)
Commercial Radio Australia is partnering with digital radio manufacturer Pure and retailers; Harvey Norman, JB Hi-Fi and Dick Smith this Mother’s Day, offering two presents for the price of one and helping out those who don’t “speak mother”. Radio specialist agency, Eardrum has put together an amusing series of four, 30 second radio ads written in “mother speak” but translated into what mum really means. When mum says, “darling just make me something for Mother’s Day”, that’s ‘mother speak’ for “I hate the stuff you buy me” or “The best Mother’s Day present is to see you”, translated means “Am I not even worth a present”.
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Finalists announced for best radio ad of year (16-Apr-14)
The best radio ad of 2014 will be battled out between leading ad agencies, radio stations and production studios as part of the national Siren Awards, and will be announced in Melbourne next month. The finalists this year include; 2013 Gold Siren winners, John Mescall & Pat Baron from McCann Melbourne, with another Metro Trains campaign; winner of two consecutive Sirens rounds, Western Australian creative agency Marketforce; plus two other Perth agencies JWT, Perth and Gatecrasher and more than 20 other finalists from around the country.
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Brian White award winner takes up international fellowship exchange (27-Mar-14)
Southern Cross Austereo, Sydney News Director, Deborah Clay will travel to Singapore tomorrow to take up her week long fellowship exchange at MediaCorp, the prize for winning the 2013 Brian White Award at the annual Australian Commercial Radio Awards (ACRAs).
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Entries open for Australian Radio Awards to be held in Melbourne (15-Mar-14)
New and reinvigorated radio on-air teams from around Australia will be vying for the coveted title of Best on Air Team at this year’s Australian Commercial Radio Awards (ACRAs). Entries open tomorrow (17 March) for the 26th annual ACRAs, which this year will return to Melbourne and be held for the first time at the Convention and Exhibition Centre on October 18.
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