Beer campaign wins round four - 2012 Sirens (27-Jan-12)
A campaign for Fosters Carlton MID beer, written by Richard Williams and Ant Phillips from agency, Clemenger BBDO Melbourne, has won the campaign and overall categories for round four of the 2012 Siren Awards. The campaign, called “Spending too much time with the wife?” is the next stage of Carlton MID’s Stay a Little Longer campaign, which used humor to remind men about the need to spend time with their mates and drink beer.
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Solid 2011 for radio revenue figures (11-Jan-12)
The commercial radio industry recorded growth in metropolitan advertising revenue during calendar year 2011, with a 1.1% increase on the previous year to a total of $682.726 million, according to figures released today by industry body, Commercial Radio Australia.
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Australia's No 1 car company includes digital radio (13-Dec-11)
Australia’s number one car company, Toyota has included digital radio in the new Toyota Camry Atara SL, becoming the most affordable car in Australia to include DAB+ digital radio as standard.
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Radio ad revenue falls in November (7-Dec-11)
Revenue for the commercial radio industry has fallen in November, recording a decrease of 3.46% to a total of $62.161 million across five metropolitan markets, according to figures released today by industry body, Commercial Radio Australia.
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