| Building
Towards ‘World’s Best Radio’ in Australia
We
are now just six months away from one of
the most significant milestones in Australian broadcasting
history – the arrival of digital radio in early
2009. As you’ll see in this eNewsletter, contracts
have been awarded to successful tenders and we are now, literally,
building towards a new era.
The industry is right behind this launch
and are working hard to develop new and exciting content
to give listeners a great experience on digital. The industry
is about to sign off on its marketing and communications
strategy – and we will be using trade
and consumer channels, including the airwaves to
raise awareness and interest about digital radio
when the time is right. This is one of the
most comprehensive launches of digital radio in the world
and many retailers, receiver manufacturers, car companies
are supporting the broadcasters to make it a huge
success.
Digital broadcasting will transform what it means to broadcast,
advertise on, and listen to the radio. Commercial
Radio Australia is bringing together broadcasters,
manufacturers, retailers and advertisers to ensure
all stakeholders are well-prepared as we approach
launch. It’s an exciting time and the
level of interest and media coverage is building.
This rise in interest also brings out the predictable array
of cynics and an amount of poorly informed comment, so make
sure you get the facts straight.
To help you see what’s really happening, you’ll
find a useful selection of press
clippings with this eNewsletter.
Building
a new era in Australian radio
Successful tenders have been announced for the equipment
and infrastructure that will deliver ‘World
Best’ multi-media radio to millions of Australians.
Contracts have been awarded to:
> Rohde
& Schwarz (high power DAB+ transmitters)
> Factum
(DAB+ Multiplexers & coders)
> The
United Group (systems integration services &
pre-build)
> Kordia
(project management support)
These companies will be working to the deadlines that will
deliver DAB+ broadcasts in early ’09.
What’s
Really Happening in Digital – A Quick Snapshot
It’s all systems go for early 2009!
Don’t be distracted by the doomsayers and the misinformed!
Keep up-to-date on what’s really happening,
by checking out this recent selection of press clippings.
Read all about it here.
Ad
Agencies Helping Develop New Opportunities
Australia’s
leading advertising agencies and radio stations
have joined forces to provide advice
and guidance for the industry about the introduction
and implementation of digital radio, scheduled for
early next year. Click here
to find out more.
‘Worldwide
Digital – Breaking Down The Format Barriers’
The world’s
leading manufacturer of radio silicon chips
has announced a ‘universal’ module,
enabling digital radios to function across the various
digital formats used in different countries. At the
moment for example, radios purchased in the UK won’t
necessarily work in Australia – due to our use of the
more recently developed DAB+ format. However,
those barriers are now being broken down at the manufacturing
stage.
The new multi-function chip will reduce market-by-market
cost issues for many manufacturers
whose radios will now work across a range of formats
used by different countries. Click here
to see the announcement.
So
who’s going DAB+ first?
As per the relevant federal legislation, DAB+ will
be launching in Australia’s major state
capitals in early 2009 with other cities and regional
areas to follow later.
To see the list of stations that will be first to
transform click here.
Digital
Logo To Be Revealed
An easily recognisable digital radio logo and tagline
to be used in Australia will soon be revealed.
Various countries around the world have different ‘consumer
branding’ for digital radio, and a special
event for trade will be in September to unveil the
Aussie approach.
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Joan
Warner - CEO
Commercial Radio Australia
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Sanyo
hand-held Digital Radio
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| Sangean
Digital Radio |
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| Digital
Radio with imaging |
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| Oasis
Digital Radio |
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Please submit any material you would like considered for inclusion
in the next enewsletters to enewsletter@commercialradio.com.au
or call 02 9281 6577 for more information.
Parts
of this enewsletter will direct you to the Digital Radio Australia
website. Please note some sections are restricted and require
free membership. Please follow the prompts for application.
Or join
now @ this
link – its FREE:
Members
– please ensure you are logged in before attempting
to access the pages via the links supplied.
Some
of the programs offered by Digital Radio Australia are exclusive
to members of the industry body.
For more
information regarding any of the above information, contact
Digital Radio Australia on 02 9281 6577 or visit the website
@ www.digitalradioaustralia.com.au
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