more than 16 million Australian's listen to commercial radio.
This latest campaign looks at where and how these people consume
More than ever before
radio is becoming a multi-platform medium available to listeners
in a variety of formats and on demand. With its strong reach
and cost efficiency, radio provides cut through and message reinforcement.
More on the campaign here.
The campaign kicks off with three commercials
starring That Radio Bloke speaking to everyday Australians...
17 years listens to radio for the music.
45 years uses radio for his daily news and finance fix.
John & Eileen listen to radio for news, information and entertainment
and use as a companion medium.
Listen to all these commercials here.
Free Support Material
– Download now
Free support material can be downloaded from the
CRA website, including;
and more. Material will be updated and added as the campaign progresses.
Positive Radio Ad Revenue
– Financial Year
The commercial radio industry recorded growth
in metropolitan advertising revenue of 2.25% for the 09/10 financial
year to a total of $647.32 million.
As sourced by Deloitte, advertising revenue grew
in all five metropolitan markets for the financial year ending June
2009, with the strongest growth recorded in Melbourne.
Melbourne recorded revenue of $195.41 million
for the financial year, up 3.3% compared to the same timeframe last
year; Adelaide grew 2.83% to a total of $61.64 million; Sydney grew
2.21% to a total of $202.49 million; Brisbane grew 1.3% to $103.32
million and Perth grew 0.73% to $84.46 million. More here.
Radio Survey Dates
Four surveys down and four to go! Survey 5 is
out 10th August. Download the 2010 Radio Survey Dates Brochure here.
2010 Training Schedule
Radio training sessions are free for current subscribers
of Nielsen Radio Ratings Data. View the 2010 schedule here.
Quarter Century Club
Commercial Radio Australia recently welcomed Rob
Bean and Ian McElwee (TOTE Sports Radio Tasmania) to the Quarter
Commercial Radio Australia welcomes nominations
for membership of the Quarter Century Club. More
on how to do that here.