Each week more than 16 million Australian's listen to commercial radio. This latest campaign looks at where and how these people consume radio.

More than ever before radio is becoming a multi-platform medium available to listeners in a variety of formats and on demand. With its strong reach and cost efficiency, radio provides cut through and message reinforcement. More on the campaign here.

The Commercials

The campaign kicks off with three commercials starring That Radio Bloke speaking to everyday Australians...
- Charlotte 17 years listens to radio for the music.
- Rob 45 years uses radio for his daily news and finance fix.
- Retirees John & Eileen listen to radio for news, information and entertainment and use as a companion medium.
Listen to all these commercials here.

Free Support Material – Download now

Free support material can be downloaded from the CRA website, including;
- Brochure
- Fact sheets
and more. Material will be updated and added as the campaign progresses.

Positive Radio Ad Revenue – Financial Year

The commercial radio industry recorded growth in metropolitan advertising revenue of 2.25% for the 09/10 financial year to a total of $647.32 million.

As sourced by Deloitte, advertising revenue grew in all five metropolitan markets for the financial year ending June 2009, with the strongest growth recorded in Melbourne.

Melbourne recorded revenue of $195.41 million for the financial year, up 3.3% compared to the same timeframe last year; Adelaide grew 2.83% to a total of $61.64 million; Sydney grew 2.21% to a total of $202.49 million; Brisbane grew 1.3% to $103.32 million and Perth grew 0.73% to $84.46 million. More here.

Radio Survey Dates

Four surveys down and four to go! Survey 5 is out 10th August. Download the 2010 Radio Survey Dates Brochure here.

2010 Training Schedule

Radio training sessions are free for current subscribers of Nielsen Radio Ratings Data. View the 2010 schedule here.

Quarter Century Club

Commercial Radio Australia recently welcomed Rob Bean and Ian McElwee (TOTE Sports Radio Tasmania) to the Quarter Century Club.

Commercial Radio Australia welcomes nominations for membership of the Quarter Century Club. More on how to do that here.

Please submit any material you would like considered for inclusion in the next enewsletters to enewsletter@commercialradio.com.au or call 02 9281 6577 for more information.

Parts of this enewsletter will direct you to the Commercial Radio Australia website. Please note some sections are restricted and require free membership. Please follow the prompts for application.

Or join now @ this link – its FREE:
Members – please ensure you are logged in before attempting to access the pages via the links supplied.

Some of the programs offered by Commercial Radio Australia are exclusive to members of the industry body.

For more information regarding any of the above information, contact Commercial Radio Australia on 02 9281 6577 or visit the website @ www.commercialradio.com.au.

Thank you for your continued interest in Commercial Radio Australia. If you'd rather not receive our eNewsletter please send an e-mail to: enewsletter@commercialradio.com.au and type PLEASE REMOVE ME in the Subject line.