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Media Release

Media Release

Good start for 2011 radio revenue


The commercial radio industry has continued its strong growth in generating advertising revenue with a 2.61% rise in January compared to the same month last year, to a total of $44.75 million across the five major metropolitan markets, according to figures released today by Commercial Radio Australia.

According to the 2011 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, advertising revenue grew in all five metropolitan markets in January with the strongest growth recorded in Brisbane.

Brisbane grew 4.29% to a total of $7.41 million; Perth grew by 3.72% to a total of $6.52 million; Sydney was up 2.6% to $13.71 million; Adelaide grew 2.17% to $4.16 million and Melbourne was up 1.29% to a total of $12.94 million.

Chief executive officer of Commercial Radio Australia, Joan Warner said this was a good result, particularly after a slower month in December 2010.

“This is good news for the industry but is particularly good news for Brisbane which remarkably has achieved the highest growth in January at a time when the city experienced severe flooding,” Ms Warner said.

“The radio industry must continue to keep its message top of mind with advertisers and earlier this month launched five new ads as part of its multi million dollar brand campaign, highlighting the power of radio to connect with listeners.

“The ads feature a key finding of a study by market research company, Neuro Insight, that Australians are 32 percent more engaged with the content on their favourite radio station when compared to other media content.*“

Ms Warner said the good result for January advertising revenue follows a strong result overall in 2010 in which the commercial radio industry recorded a 7.8% increase on the previous year to a total of $675.08 million. According to the 2010 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, advertising revenue grew in all five metropolitan markets during 2010 compared to the same timeframe in 2009, with the strongest growth recorded in Perth.

*Neuro Insight study, 2010, “Engagement of Radio”. Other media content is a global figure devised by Neuro Insight as an average for all advertising and media content. Engagement, according to neuroscience, is a measure of ‘Personal Relevance’.

For more information, please contact Melissa Fleming (Media Manager) at melissa.fleming@commercialradio.com.au or 02 9281 6577.

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