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Media Release

Media Release

Latest digital radio sales & listening figures to be released on Monday, 21 March


Official data relating to digital radio broadcasts in Australia will be released by Commercial Radio Australia (CRA) on 21 March in the Digital Radio Industry Report 2011. 

The Digital Radio Industry Report 2011 will include data from the official radio industry audience measurement survey company, the Nielsen Company, consumer electronics market research and an uptake forecast from PricewaterhouseCoopers (PwC).

Commercial Radio Australia chief executive officer, Joan Warner said: “The report provides the only comprehensive collection of official data and consumer research results relating to digital radio in Australia and is a valuable source of information for all stakeholders.”

The first official data relating to digital radio broadcasts in Australia was released by Commercial Radio Australia (CRA) on 22 March 2010, showing six months after the consumer launch of digital radio in the five state metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide, there were 449,000* people listening to digital radio in an average week and around 104,000** digital radios in the market. 

Updated sales and listening figures were released on 6 August 2010 on the one year anniversary of the digital radio full power switch on, showing there were 523,000* people listening to digital radio in an average week and three times the predicted number of digital radios in the market at nearly 150,000**.

A media release summarising the report will be available on Monday, 21 March and the full Digital Radio Industry Report will be available to download from www.digitalradioplus.com.au by clicking on the Digital Radio Industry Report ticker on the home page.

*Nielsen Radio Ratings five metro markets, 2010, Monday – Sunday 12am – 12 am, all people 10yrs+ - platform of listening.
**In the market supply chain (chip maker, manufacturer, and retailer) supported by, official
manufacturer data and Frontier Silicon (80-90% of DAB+ chip market) reports.


For more information, please contact Melissa Fleming (Media Manager) at melissa.fleming@commercialradio.com.au or 02 9281 6577.

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