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Media Release

Radio ad revenue for August remains steady


Revenue for the commercial radio industry remained steady in August, recording a drop of 0.22%  to a total of $59.02 million across five metropolitan markets, according to figures released today by industry body, Commercial Radio Australia.

The 2011 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show advertising revenue for individual markets in August was mixed with growth recorded in Melbourne and Adelaide but falls recorded in Sydney, Brisbane and Perth.

In Melbourne, revenue for August 2011 compared to the same month in 2010, was up 3.71% to $18.4 million and in Adelaide grew by 2.33% to $5.619 million. In Sydney revenue was down 1.52% to $18.03 million; in Brisbane down 3.58% to $9.35 million and in Perth fell 3.65% to $7.6 million.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and all agency revenue.

Chief executive officer of Commercial Radio Australia, Joan Warner said the market had softened a little, reflecting a flatter overall advertising market.

 “The market appears to be reflecting the economic uncertainty being felt at the moment in many sectors, a fall in retail sector spend and a general overall softer advertising market,“ Ms Warner said.

For more information, please contact Melissa Fleming (Media Manager) at melissa.fleming@commercialradio.com.au or 02 9281 6577.

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