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Media Release

Radio ad revenue growth for October

Revenue for the commercial radio industry has returned to stronger growth in October, recording an increase of 2.3% to a total of $64.02 million across five metropolitan markets, according to figures released today by industry body, Commercial Radio Australia.

The 2011 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show advertising revenue grew for all individual metropolitan markets except Sydney in October.

In Perth, revenue for October 2011 compared to the same month in 2010, was up 8.91% to $8.662 million and in Adelaide grew by 8.61% to $5.98 million. In Brisbane, revenue was up 2.08% to $10.408 million and in Melbourne grew 1.78% to $19.435 million. In Sydney, revenue fell 1.23% to a total of $19.532 million.

Figures for the first four months of the financial year 2012 show growth of 0.33% to a total of $236.978 million in five metropolitan markets for the months of July, August, September and October with all markets steady except for Adelaide, which has recorded growth of 5.68% compared to the same timeframe last year.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and all agency revenue.

Chief executive officer of Commercial Radio Australia, Joan Warner said the patchy market reflected challenging economic conditions both at home and worldwide.

“It is a challenging market for all media but radio continues to be a resilient medium in tough trading conditions,” Ms Warner said.

For more information, please contact Melissa Fleming (Media Manager) at melissa.fleming@commercialradio.com.au or 02 9281 6577.


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