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Media Release

CRA response to ACMA reform of Commercial Radio Standards

Chief executive officer of Commercial Radio Australia (CRA), Joan Warner, said the industry welcomed the finalisation of the lengthy review of the Commercial Radio Standards by the Australian Communications and Media Authority (ACMA), with the release of the review report today.

Ms Warner said it was good news that the ACMA has recognised that the Compliance Standard is no longer needed as a result of the high level of compliance across the commercial radio industry.

She said the industry welcomed the more flexible approach set out by the ACMA to some aspects of the Disclosure Standard.

"We are disappointed that radio remains the only medium to be denied the opportunity for integrated advertising. We will, however, work with the ACMA on the new definition of "consideration" once the draft instrument is out for consultation in an effort to ensure the final definition is practicable for both the industry and the regulator," Ms Warner said.

The industry body also indicated it was pleased that the ACMA will consider an Advertising Code to replace the Advertising Standard and signalled its intention to develop a draft Advertising Code over the coming months for community consultation and the ACMA's consideration.

For more information, please contact Melissa Fleming (Media Manager) at melissa.fleming@commercialradio.com.au or 02 9281 6577.


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