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Media Release

Media Release

Radio ad revenue falls in November


Revenue for the commercial radio industry has fallen in November, recording a decrease of 3.46% to a total of $62.161 million across five metropolitan markets, according to figures released today by industry body, Commercial Radio Australia.

The 2011 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show advertising revenue fell for all individual metropolitan markets except Adelaide in November, compared to the same time frame a year earlier. 

 In Adelaide, revenue for November 2011 compared to the same month in 2010, grew 1.08% to $5.861 million. In Perth revenue fell by -0.43% to $8.538 million; in Brisbane it fell 2.66% to $10.254 million; in Melbourne it fell 3.06% to $18.393 million and in Sydney it fell by 6.79% to $19.112 million.

Figures for the first five months of the 2012 financial year show a flat market, with a fall of 0.48% to a total of $299.140 million in five metropolitan markets.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and all agency revenue.

Chief executive officer of Commercial Radio Australia, Joan Warner said the advertising market was patchy, with today’s result following an increase in revenue for October.

“Trading conditions are certainly tougher and the Sydney market is flat, but hopefully the market will finish on a high with Christmas trading,” Ms Warner said.

For more information, please contact Melissa Fleming (Media Manager) at melissa.fleming@commercialradio.com.au or 02 9281 6577.

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