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Media Release

Media Release

November radio ad revenue resurgence


Metropolitan radio revenue has strengthened in November with the five metropolitan commercial radio markets recording good growth of 3.47% to a total of $64.316 million, when compared to the same month last year, according to figures released today by industry body, Commercial Radio Australia.

The 2012 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show that total advertising revenue for November 2012 compared to November 2011, was up in all markets except for Brisbane.

Advertising revenue for November shows Sydney up 3.76% to $19.832 million: Melbourne up 4.67% to $19.253 million, Adelaide up 3.44% to $6.063 million, Perth up 7.29% to $9.160 million and Brisbane down 2.41% to $10.007 million.
Chief executive officer of Commercial Radio Australia, Ms Joan Warner said the results for November were good news for the radio industry as a whole in the lead-up to Christmas.

“This is positive news for the industry and highlights the resilience and reliability of radio as an advertising medium in what is a tough trading environment. We hope this is the start of a more positive trend for the rest of the financial year.”
 

For the five months FYTD to November 2012, total metropolitan revenue has fallen slightly by 2.07% to a total of $292.945 million. For the five months FYTD ad revenue in Sydney fell 1.01% to a total of $91.358 million; Melbourne fell 3.26% to a total of $88.057 million; Brisbane was down 4.36% to $45.914 million; Adelaide fell 2.91% to $27.471 million and Perth was up 1.58% to $40.142 million.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and agency revenue.

For more information, please contact Melissa Fleming (Media Manager) at melissa.fleming@commercialradio.com.au or 02 9281 6577.

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