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Horsham survey Released Today

Results from the first radio industry audience measurement survey in Horsham in 6 years will be released today. This follows the development and introduction of a new cost effective industry approved standard for radio audience measurement surveys in regional areas outside of Sydney, Melbourne, Brisbane, Adelaide, Perth, Gold Coast, Canberra and Newcastle markets.

Local Horsham radio stations commissioned Xtra Research to carry out the survey which involved 600 respondents and was conducted between 3 November and 16 November 2014. 

Group Program Manager Mark Taylor said: “We intend to continue to survey all of our markets across Victoria and NSW, providing accurate information to keep our listeners entertained and informed as well as being able to provide our advertisers with vital data”.

Survey results for Hobart and Swan Hill were also recently released, while Hamilton and Colac will follow in the coming weeks. Earlier in 2014, regional surveys using the approved industry regional survey standard have also been conducted in the markets of Wollongong and Albury.

Radio industry body Commercial Radio Australia announced the new radio research protocol for regional licence areas outside the main GfK Radio Audience Measurement contract late last year to allow more regular and affordable surveys to be conducted in smaller regional markets. Under the new system, regional radio stations can commission one of four approved regional ratings survey providers to undertake audience measurement surveys in conjunction with other commercial and public broadcasters in their licence area. 

Commercial Radio Australia, chief executive officer, Joan Warner said: “We’re pleased to announce these latest survey results and as our regional members utilise this valuable and cost-effective research option, more will follow. Radio audience measurement survey results are recognised by the industry and advertisers alike as an important tool for proving the benefits of radio as an effective platform in a complex and competitive ad market.”

The Horsham regional survey results will be available from 10.00am AEDT on the Radio. It’s a Love Thing website.
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Website: commercialradioaustralia.com.au

Media contacts:  Melissa Fleming – 0417 499 529


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