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Port Macquarie radio ratings released


Radio stations Star FM, 2MC FM and Radio 531 will be focused on the first radio ratings to be undertaken in Port Macquarie/Kempsey in more than 10 years, with the results released today. 

 
The survey, conducted by Xtra Research, is one of 20 regional surveys to be undertaken throughout the year to provide up to date data on regional radio audiences across the country.
 
“The Port Macquarie area has experienced considerable growth in recent years due to the large numbers of people from Sydney and Melbourne choosing to retire or have a sea change on the coast,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.
 
“Radio is an important and established part of the life of the local community, and some of the great personalities on air in Port Macquarie have been broadcasting there for decades,” added Ms Warner.   
 
The radio industry introduced a new system for regional radio ratings last year, which allows smaller radio markets to undertake more regular, reliable and cost effective audience measurement.
 
Other regional centres to be surveyed this year include Coffs Harbour, Bunbury and Townsville.
 
The survey results for Port Macquarie will be available from 10am AEST on the Radio It’s A Love Thing website. 
 
 
Media contact: Judy Shaw - 0418 415 965
 

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