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Kalgoorlie radio ratings released


Radio ratings for the mining city of Kalgoorlie in Western Australia will be released today.  Local stations Hot FM 97.9 and RadioWest Goldfields will be looking at the results with interest, as this will be the first time a radio survey has been undertaken in the region.

 
“The results of the radio survey in Kalgoorlie will be very interesting, as it will provide in-depth information on the listening audience in a dynamic region that is spread over a wide geographic area,” said Joan Warner, CEO of peak industry body Commercial Radio Australia.
 
Kalgoorlie is Australia’s largest outback city and was formed during the 1880s gold rush.  The region’s fortunes have been tied to gold and nickel mining and it is home to one of the world’s largest open cut mines, the Super Pit.
 
Kalgoorlie is one of three regions in Western Australia where radio ratings will be undertaken this year. Radio ratings were released for Albany last week and Bunbury will follow in the second half of the year.

The survey was conducted by Xtra Research and the results will be available on the Radio It’s A Love Thing website from 10am AEST. 

Commercial Radio Australia announced earlier this year that radio surveys will be held in 20 key regional centres, as part of a move to make regional radio more competitive.
 
Media contact: Judy Shaw – 0418 415 965  
 

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