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Bundaberg gets first radio ratings


The first radio ratings survey to be undertaken in the Queensland city of Bundaberg will be released today, as part of an initiative to promote regional radio.
 
Commercial radio stations in the market are hit music station 93.1 SEA FM, AM station 4BU and Hitz FM. 
 
Commercial Radio Australia chief executive officer Joan Warner said 1,000 people had been surveyed for the research, which will provide useful data on station audiences.
 
“Commercial radio stations in Bundaberg have been strong supporters of local events, community groups and businesses for many years,” Ms Warner said.  “By having ratings data available for the first time, we will be able to demonstrate radio’s importance to the community and gain valuable insights into how to best serve our listeners and advertisers into the future.”
 
Bundaberg, in the southeast coast of Queensland, is the centre of Queensland’s sugar district and has a growing tourism industry.
 
The survey was conducted by Xtra Insights and is one of 25 radio ratings surveys to be conducted across regional Australia this year to raise awareness of the value of regional radio.  
 
Surveys have recently been released for regions including Toowoomba, Cairns, Maryborough, Port Macquarie and Shepparton.
 
The survey results for Bundaberg will be available from 10am AEST on the Radio It’s A Love Thing website. 
 
Media contact: Judy Shaw – 0418 415 965
 

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