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Wagga Wagga radio survey released


The NSW city of Wagga Wagga will today receive the results of the first radio survey to be undertaken in the region since 2001.
 
Classic hits station 2WG, which has been broadcasting since 1932, and its sister station 93.1 Star FM, are among the stations serving the area.
 
The survey was conducted by Xtra Research in July and aims to lift the profile of regional radio and provide useful data on listening audiences.
 
“Regional radio has often been overlooked as a marketing medium when you consider the size of the audience it reaches,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia. “The new surveys will arm the industry with reliable data to demonstrate the broad reach of radio right across Australia.” 
 
The survey is one of 25 regional radio surveys to be undertaken throughout Australia this year following the introduction of a new, more cost-effective system for undertaking surveys in regional areas.
 
The Wagga Wagga survey results will be available from 10am AEST on the Radio It’s A Love Thing website. 

Regional surveys have been released since 2014 for the following areas: Albany, Albury, Bundaberg, Cairns, Coffs Harbour, Colac, Darwin, Dubbo, Griffith, Hamilton, Hobart, Horsham, Kalgoorlie, Kempsey (Port Macquarie), Mackay, Maryborough, Mt Gambier, Orange, Sale, Shepparton, Sunshine Coast, Swan Hill, Toowoomba, Townsville, Warrnambool, Warragul and Wollongong. 
 
Surveys results for Gosford and Rockhampton will be released by the end of September.
 
Media contact: Judy Shaw - 0418 415 965  
 

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