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Media Release


October radio ad revenue

Metropolitan commercial radio ad revenue for October held relatively steady with a year ago, according to figures released by industry body, Commercial Radio Australia.
According to the 2016 Metropolitan Commercial Radio Advertising Revenue sourced by Deloitte, revenue for stations in the five major capitals totalled $70.594 million in October, 1.35% lower than the same month in 2015. 
Sydney was down 1.41% to $21.472 million and Melbourne declined 0.49% to $21.826 million.  Adelaide was down 3.27% to $6.383 million, Perth down 1.90% to $9.790 million and Brisbane was 1.28% lower to $11.123 million.
The four months of the 2016/17 financial year shows the market slightly down by 1.14% to a total of $264.069 million. Individual markets show: Melbourne up 0.63% to $82.675 million, Brisbane down 0.43% to $41.331 million, Sydney down 1.34% to $81.117 million, Perth down 1.39% to $35.626 million and Adelaide down 7.07% to $23.321 million.
Chief executive officer of Commercial Radio Australia, Joan Warner, said: “Radio is a great advertising medium in tough economic times and the industry is keeping radio top of mind for advertisers, showing its ability to deliver returns on investment.”
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.
Media contact: Melissa Fleming – 0417 499 529


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