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Media Release


First radio survey for Bendigo since 2001

The first radio ratings survey for Bendigo in more than 15 years will be released today.  Commercial stations included in the survey conducted by Xtra Research are Star FM 91.9, 3BO FM and Gold Central Victoria.  

In the centre of Victoria, Bendigo is known for its gold rush history and magnificent historical buildings.  Local stations have become part of the community broadcasting local and national news and issues.  The radio survey today will confirm the integral part local radio plays in the region.  

“Broadcasters in Bendigo are the latest communities to provide powerful data on listening in the local community,” said Joan Warner, chief executive officer of Commercial Radio Australia. 

Commercial Radio Australia introduced a new system for regional radio ratings from 2014, which allows smaller radio markets to undertake more regular, reliable and cost effective audience measurement. 

Regional surveys have been conducted in the following areas since the new system was introduced in 2014: Albany, Albury, Bunbury, Bundaberg, Cairns, Central Queensland, Coffs Harbour, Colac, Darwin, Dubbo, Geelong, Gosford, Griffith, Hamilton, Hobart, Horsham, Kalgoorlie, Kempsey (Port Macquarie), Mackay, Maryborough, Mildura, Mt Gambier, Orange, Sale, Shepparton, Sunshine Coast, Swan Hill, Toowoomba, Townsville, Wagga Wagga, Warrnambool, Warragul and Wollongong.

Survey results for Townsville will be released before the end of the year.

The Bendigo regional survey results will be available from 10.00 am on the  Radio It’s A Love Thing website. 
Media contact: Melissa Fleming 0417 499 529 & Judy Shaw 0418 415 965


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