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WA’s Wheatbelt kicks off regional radio surveys for 2017

The first ever radio ratings for the Wheatbelt region of Western Australia, covering the commercial radio licence areas of Narrogin, Northam, Katanning and Merridin, will be released today.
The Wheatbelt area partially surrounds Perth in the south west of the state, and is known for grain and sheep farming and the famous Wave Rock.
Commercial radio stations Hit Wheatbelt and Triple M Wheatbelt are among the stations serving the community.
“The Wheatbelt is the first of more than 30 regional radio surveys that will be undertaken in 2017 to measure radio audiences right across rural and regional Australia,” said Commercial Radio Australia chief executive officer Joan Warner.
The research was conducted by Xtra Insights, the industry’s official provider of regional radio surveys.
The results will be available from 10am AEDT on the Radio It’s A Love Thing website. 
The data will also be available online in the Frequency software program that has recently been rolled out to media buyers.
Surveys for two other West Australian regions, Mandurah and Esperance, will be released later this quarter. 
The Frequency program contains survey data on 35 markets:
  • Albany
  • Albury
  • Bendigo
  • Bunbury
  • Bundaberg
  • Cairns
  • Coffs Harbour
  • Colac
  • Darwin
  • Dubbo
  • Geelong
  • Gosford
  • Griffith
  • Hamilton
  • Hobart
  • Horsham
  • Kalgoorlie
  • Launceston
  • Mackay
  • Maryborough
  • Mildura
  • Mt Gambier
  • Orange
  • Port Macquarie
  • Rockhampton Gladstone
  • Sale
  • Shepparton
  • Sunshine Coast
  • Swan Hill
  • Toowoomba
  • Townsville
  • Wagga Wagga
  • Warragul
  • Warrnambool
  • Wollongong

Media contact: Judy Shaw 0418 415 965 


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