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News

Dubbo radio stations look to ratings


Dubbo radio stations 2DU, Zoo FM and Hit93.5 Dubbo will focus on the release of the region’s latest radio survey today to see how their ratings have fared since the last survey a year ago.
 
The research, which was conducted by Xtra Insights, is one of more than 30 regional surveys to be undertaken this year to provide up to date data on radio audiences across the country.
 
Star FM has rebranded to Hit since the last survey, which showed radio continues to attract large audiences in the region across all age groups.
 
“The previous survey showed that radio is going strong in Dubbo, with 68% of people nominating a commercial radio station as the station they listened to most,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.   
 
The latest survey in Dubbo involved 800 participants and was conducted in March 2017.  The results will be available from 10am AEST on the Radio It’s A Love Thing website. 
 
Commercial Radio Australia introduced a new system for regional radio ratings last year, which allows smaller radio markets to undertake more regular, reliable and cost effective audience measurement.
 
Radio surveys will also be released for 11 other regional markets in the June quarter. These are: Mt Isa, Kingaroy, Roma, Emerald/Central Highlands, Mackay and Cairns in Queensland; Ballarat in Victoria; Launceston in Tasmania and Port Macquarie/Kempsey, Albury and Coffs Harbour in New South Wales.
 
Data from all the regional surveys is available to media agencies online through the Frequency Regional Radio ratings analyser tool. For more information on Frequency, contact Alan Logan at Walk Creative on alan@walkcreative.com.au. 
 
Media contact: Judy Shaw – 0418 415 965  
 

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