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Media Release

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Kingaroy radio survey released


The first ever radio ratings for Kingaroy in south-east Queensland will be released today as part of the industry’s regional radio surveys program.
 
Hit 89.1 South Burnett and AM station 4SB are the commercial stations serving the community.
 
Kingaroy is the home town of former Queensland Premier Sir Joh Bjelke-Petersen, and is known as the “peanut capital of Australia” because it is home to Australia’s largest peanut processing plant.
 
Joan Warner, chief executive officer of industry body Commercial Radio Australia said the Kingaroy survey is one of more than 30 radio surveys to be conducted across regional Australia in 2017.
 
“The introduction of regular audience measurement surveys is an important step in the revitalisation of regional radio and provides valuable data for station managers and advertisers,” Ms Warner said.
 
The survey was conducted by Xtra Insights and results will be available at 10am AEST on the Radio It’s A Love Thing website.
 
Radio surveys have recently been released for Dubbo, Mandurah, Wheatbelt, Esperance and Mount Isa.
 
Ratings results will also be released for nine other regional markets in the June quarter. They are: Roma, Emerald/Central Highlands, Mackay and Cairns in Queensland; Ballarat in Victoria; Launceston in Tasmania and Port Macquarie/Kempsey, Albury and Coffs Harbour in New South Wales.
 
Data from all the regional surveys is available to media agencies online through the Frequency Regional Radio ratings analyser tool.
 
Media contact: Judy Shaw – 0418 415 965

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