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Launceston radio ratings released


Launceston’s most listened-to radio stations will be revealed today when radio ratings are released as part of an industry initiative to measure radio audiences across regional Australia.
 
The two commercial radio stations serving Tasmania’s second largest city are LAFM, featuring Fairsy’s Big Breakfast and Brian Carlton’s Tasmania Talks, and Chilli 90.1 FM, with the Dan & Candice show.
 
Joan Warner, chief executive officer of industry body Commercial Radio Australia, said the first commercial radio station began broadcasting in Launceston in 1930.
 
“Radio has a long history in regional areas like Launceston, but the media landscape has changed dramatically and the survey results will be important in helping us understand how to keep improving our services,” Ms Warner said.
 
The Launceston survey is one of more than 30 regional radio surveys that will be conducted across Australia this year
 
The research was conducted by Xtra Insights from 18 April – 6 May with a representative sample of 800 participants.  The results will be available at 10am AEST on the Radio It’s A Love Thing website. 
 
Ms Warner said broadcasters would keep innovating to retain and grow audiences.
 
Last year, the industry launched a free app called RadioApp to provide listeners with an easy way to live stream 250 Australian radio stations through their mobile phones. 
 
“Listeners in Launceston can now use RadioApp to quickly and conveniently tune in to their local stations on the go, wherever they are,” Ms Warner said. 
 
Commercial Radio Australia has released radio surveys for Emerald, Dubbo, Mandurah, Wheatbelt, Esperance, Kingaroy, Mount Isa and Roma this year.
 
Ratings results will also be released for six other regional markets in the June quarter.  They are: Mackay and Cairns in Queensland; Ballarat in Victoria; Port Macquarie/Kempsey, Albury and Coffs Harbour in New South Wales.
 
Data from all the regional surveys is available to media agencies online through the Frequency Regional Radio ratings analyser tool.
 
Media contact: Judy Shaw – 0418 415 965 
 

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