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Media Release


Radio ratings day for Coffs Harbour

Coffs Harbour radio stations Hit 105.5 Coffs Coast, Triple M 106.3 Coffs Coast and 2HC will focus on the release of the region’s latest radio survey today.  
The last survey in Coffs Harbour was May 2016.  The radio industry introduced a new system for regional radio ratings in 2014 which allowed smaller radio markets to undertake more regular, reliable and cost-effective audience measurement.  
The latest Coffs Harbour radio research was conducted by Xtra Insights from 22 May – 10 June with a sample size of 800 participants.
“The aim of the surveys is to put the spotlight on live and local radio in regional Australia and highlight how radio can be used effectively to reach people throughout Australia,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.
Commercial radio stations in Coffs Harbour serve a population of more than 72,000 people aged 10+.
The survey results will be released at 10am AEST and published on the Radio It’s A Love Thing website. 
Coffs Harbour is the fifteenth regional survey to be released in 2017 following Albury, Cairns, Mackay, Port Macquarie/Kempsey, Ballarat, Launceston, Emerald, Dubbo, Mandurah, Wheatbelt, Esperance, Kingaroy, Mount Isa and Roma.
The next regional radio surveys will be in Bundaberg and the Sunshine Coast.
Data from all the regional surveys is available to media agencies online through the Frequency Regional Radio ratings analyser tool.
Media contact: Judy Shaw - 0418 415 965 and Melissa Fleming – 0417 499 529 


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