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Siren Rd 4 winning ad helps raise awareness of anxiety


Clemenger BBDO Melbourne has won Round 4 of the 2018 Siren Awards taking out the single category and overall win with the ad “Sound Booth” for Australian, non-profit organisation beyondblue.  The ad aims to raise awareness of anxiety in the community and to help those experiencing symptoms to better understand anxiety and seek support. 
 
Winning creative team, Ray Ali and Carlo Mazzarella said the most effective radio ads are those that are not too complicated: “Working on the anxiety campaign, we learned how crippling a condition it can be, often stopping people from finishing things they want to achieve. We thought that this could be a pretty powerful concept to explore.”
 
Winner of the campaign category was agency BMF for the ALDI Australia series of ads “Epic Reminders” from creative team Cam Blackley, Alex Derwin, David Fraser and Dantie Van der Merwe.  All the ads in the campaign suggest outrageous ways customers can remind themselves of the limited low-price ALDI Special Buys. 
 
The craft category winner was Rumble Studios sound engineer Cam Milne with an ALDI Australia ad from the campaign called “Epic Reminders – Outdoor Room”. This ad features a catchy jingle with the lyrics “tie an anvil to your tongue….glue a dingo to your mum”, all suggestions on how to remember ALDI Special Buys.  Two other ads by Cam Milne from Rumble Studios in the ALDI Australia “Epic Reminders” campaign, were also highly commended in the craft category “Epic Reminders – Garden” and “Epic Reminders – Technology”. 
 
Joan Warner, CEO of Commercial Radio Australia said: “It’s very rewarding to see an ad for a not for profit charitable organisation take out the round win.  The high calibre of entries continues to make it very difficult for the Sirens judging panel.”   
 
There were a number of other highly commended entries by the judges. Single category highly commended entries included the ad “GPS” for beyondblue from Clemenger BBDO Melbourne from round winning creatives Ray Ali and Carlo Mazzarella.  Also highly commended was the Cummins & Partners ad for Specsavers, “And They’re Off” from creative team Chris Ellis and Aaron Lipson.    
 
Highly commended in the campaign category was the series of ads from agency Gatecrashers for the campaign “Breathtaking/Starving/Balloon” created by Adam Baker for Make Smoking History.
 
The Siren Awards, run by Commercial Radio Australia, celebrate the best in radio advertising and are judged over five rounds throughout the year by a panel of industry experts, made up of creative directors from leading ad agencies, known as the Siren Creative Council.
 
The 2018 Gold Siren winner will be announced in May 2018 and wins a trip to the Cannes Lions International Festival of Creativity.  The client of the winning 2018 Gold Siren Award also wins a ticket to Cannes.  Silver Sirens are awarded in each of the three categories: single, campaign and craft.  There is also a client-voted award, a $5000 cash prize, presented to the writers of the ad voted the best, by a panel of clients.

Round 5 of the 2018 Siren Awards is open and closes on 10 February 2018.  Listen to Round 4, 2018 winning ads here at www.sirenawards.com.au and find the Siren Awards on Facebook.


Media contacts: Melissa Fleming – 0417 499 529 or Judy Shaw – 0418 415 965


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