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News

Radio starts 2018 on positive note after rise in December half ad revenue


Radio ad revenue for metropolitan markets rose by 2.26% year on year to $404.259 million in the six months ending December, according to updated data compiled by Deloitte and released by industry body Commercial Radio Australia.
 
Radio demonstrated its resilience as it kept pace with overall modest growth in the total ad market in 2017, with metropolitan revenue for the calendar year up 0.36% to $782.792 million, compared to $779.960 million in 2016.
 
The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.
 
Sydney was the strongest market over the December 2017 half, with ad revenue up 4.11% year on year to $126.922 million. Melbourne rose 2.73% to $125.135 million, Adelaide was up 1.30% to $35.594 million and Brisbane rose by 1.35% to $63.167 million and Perth declined 1.27% to $53.441 million.
 
The first 2018 ratings survey will be released by GfK on Tuesday 13 March 2018 (Click here for a full 2018 Radio Survey Schedule).  To receive the radio audience survey result summaries in 2018 please register at the GfK website here.
 
 
Media contact: Judy Shaw – 0418 415 965 and Melissa Fleming – 0417 499 529. 
 

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