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Draft code to address tech giants ‘an important step forward’

Peak industry body Commercial Radio Australia said the release of the Australian Competition and Consumer Commission’s draft mandatory code of conduct to govern agreements between tech giants and Australian media companies is “an important step forward”.
“The release of the draft code is an important step towards fairer negotiations between the tech giants and Australian media companies,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.
“The draft code has the potential to address some of the serious issues raised by the commercial radio industry, such as revenue sharing and greater transparency of algorithms. 
“We will carefully examine the details and the implications for broadcasters during the consultation process.
“Given the difficult conditions that local media are currently trading in, it’s vital that broadcasters can negotiate fairer partnerships with Google and Facebook as soon as possible, and we’d like to see those in place by the end of the year.”
The development of a mandatory code of conduct is part of the Government’s response to the ACCC’s Digital Platforms Inquiry final report to promote competition, enhance consumer protection and support a sustainable Australian media landscape in the digital age.
Under the proposed bargaining arrangements, commercial media organisations will be able to enter into negotiations with the digital platforms to determine an appropriate payment for news content, with arbitration to follow if they are unable to reach agreement.


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