DAB+ digital radio is trucking on           Dumb Ways to Die ad dominates Sirens 2013           Radio revenue up for April           Digital radio sales & listening figures continue to grow          




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News Highlights

DAB+ digital radio is trucking on (15-May-13)
Two of Australia’s leading truck manufacturers: Isuzu and Hino, will showcase DAB+ digital radio in their selected models at this week’s Brisbane Truck Show. The two manufacturers will be showcasing DAB+ digital radio on the Directed Electronics stand at the Brisbane Truck Show, which will take up all three levels of the Brisbane Convention and Exhibition Centre at South Bank from May 16-19.
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Dumb Ways to Die campaign dominates Sirens 2013 (10-May-13)
The ad “Set Fire to Your Hair”, part of the “Dumb Ways to Die” campaign for Metro Trains Melbourne, has won the 2013 Gold Siren award for best radio ad of the year. The ad, written by John Mescall and Pat Baron from agency McCann in Melbourne, also won a Silver Siren for winning the single category and the campaign also won the campaign category, announced today at a breakfast in Sydney.
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Radio revenue records another strong month of growth in April (7-May-13)
The metropolitan commercial radio market has recorded another month of strong growth up 3.44% in April, compared to the same month last year, to a total of $54.385 million, according to figures released today by industry body, Commercial Radio Australia.  The 2013 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show that four out of the five metropolitan markets recorded growth in April.
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Digital radio sales & listening figures continue to grow (1-May-13)
Digital radio sales and listening figures recorded another significant rise with 94,024 DAB+ digital radio devices sold in the first quarter of 2013*, bringing the total number sold since the 2009 launch to 1,250,179, in addition listening figures from Survey 2, 2013 show 12.3% of people are now listening via a DAB+ device each week**. The first quarter sales figure for 2013 is up from Q1, 2012 when 88,004 digital radio devices were sold.  The largest number of digital radios sold in one quarter was recorded in Q4 2012 and included the Christmas retail cycle when 153,189 devices were sold.
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