Regional radio survey provider panel announced (18-Dec-13)
In an initiative that will lead to more regular audience research in regional Australia, Commercial Radio Australia (CRA) has announced that four regional radio survey providers have completed an accreditation process to join a panel of approved suppliers to undertake audience measurement research from 2014 in regional markets.
Sydney indie rockers Castlecomer win “First Break” (16-Dec-13)
Sydney indie rock band, Castlecomer, has today been announced as the winner of the commercial radio industry’s annual new Australian artist program, First Break. The First Break program represents a significant commitment to the development and success of the winning artist by both the Mushroom Group and the Australian commercial radio industry.
Marketforce and Internode team up again to win fourth round of 2014 Sirens (12-Dec-13)
An ad by Western Australian creative agency Marketforce for internet provider Internode, has won the fourth round of the 2014 Siren Awards. Creatively demonstrating what could happen if someone took over the airwaves, “Bad Things Happen - SFX” featured ‘geeky’ sound effects played simultaneously on all Adelaide commercial radio stations. Its win was the second consecutive Sirens round victory for the agency/client partnership, after round three’s winning campaign, “The Geekiest Promo in the Universe”.
Radio industry looks to a smooth transition in 2014 (10-Dec-13)
Today’s release of the final radio survey figures for 2014, hails a new beginning for the radio industry with the transition to new audience measurement provider, GfK after 66 years with research company Nielsen. Commercial Radio Australia, chief executive officer, Joan Warner thanked Nielsen, for its long service to the industry. “Throughout the partnership with Nielsen, the industry has worked with the company to develop one of the most robust and reliable radio audience measurement systems in the world. We are extremely grateful for their service and dedication to radio.”
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