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VW fatigue detection ads win first round of 2014 Sirens (17-Jun-13)
A series of ads promoting Volkswagen’s Fatigue Detection Technology has won the campaign and overall categories in round one of the 2014 Siren Awards. The “Road/Drive/Street” campaign was written by Jim Curtis & Ryan Fitzgerald from DDB Sydney. The ad, ‘Road’ also won the single category, and was highly commended in the craft category.
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Hearing from a friend - new ads in radio brand campaign (17-Jun-13)
New ads begin today, as part of the multi-million dollar radio brand campaign. The campaign highlights the loyal relationship commercial radio listeners have with their favourite stations, illustrating when you advertise on radio, it's like hearing it from a friend.
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Radio ad revenue shows fourth month of growth (7-Jun-13)
The metropolitan commercial radio ad market has recorded the fourth consecutive month of growth up 7.41% in May 2013, compared to the same month last year, to a total of $65.219 million, in figures released today by industry body, Commercial Radio Australia. The 2013 Metropolitan Commercial Radio Advertising Revenue figures for May, sourced by Deloitte, show Melbourne leading the growth with a 9.79% rise to a total of $19.772 million. Sydney was up 8.42% to $20.789 million, Brisbane rose 9% to $10.295 million and Perth climbed 6.07% to $8.322 million. Adelaide was the only market to drop by 3.25% to $6.042 million.
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From cars to cordial: 11 new case studies demonstrate radio effectiveness (5-Jun-13)
Eleven new successful radio advertising case studies have been added to the industry website – Radio Connects, showcasing successful ad campaigns from metropolitan and regional radio stations.New case studies from Golden Circle, Seek and Meat & Livestock Australia, join other leading brands such as NAB, Holden and Toys ‘R’ Us, to create an ever-growing showcase of highly effective radio campaigns.
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