|Radio ad revenue January (7-Feb-13)
The commercial radio industry has recorded a small decline in advertising revenue in January compared to the same month last year, with the five metropolitan markets generating a total of $44.008 million, according to figures released today by industry body, Commercial Radio Australia. The 2013 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show that total advertising revenue for January 2013 compared to the year before, was down by 3.01%, with all markets falling except for Perth.
Perth recorded growth of 5.56% to a total of $6.581 million for the month, Sydney was down 6.18% to $12.844 million, Melbourne was down 0.85% to $13.612 million, Adelaide was down 5.35% to $4.179 million and Brisbane was down 7.02% to $6.791million.
Chief executive officer of Commercial Radio Australia, Ms Joan Warner said Perth continued to perform strongest out of the five metropolitan markets.
“The year has begun along a similar trend to last year with advertising revenues patchy among the five metropolitan markets, with some performing better than others, often dependent on local influencing factors,” Ms Warner said.
“Radio continues to be a resilient media performer in tough economic times and is competing well in attracting advertising dollars in comparison to other traditional media.”
The Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, for the seven months of the financial year ending January 2013, show a fall of 2.02% to a total of $389.952 million, Sydney was down 1.73% to $119.731 million, Melbourne down 2.2% to $118.042 million, Adelaide down 2.99% to $36.68 million, Brisbane down 5.14% to $61.06 million and Perth up 2.19% to $54.44 million.
The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and agency revenue.
Media contact: Jenny Stevenson. Ph: 0402 214 039.
Radio ad revenue January