Mother's Day digital radio promotion           Finalists announced for best radio ad of the year           Entries open for Radio Awards to be held in Melbourne           M&Ms Xmas campaign wins Sirens round 5           First radio ratings survey results for 2014 released today           Gold Standard software providers fully accredited           Final chance to enter best radio ad of the year in Siren Awards           $2 million of commercial radio support begins for First Break winner ILUKA           Interim fee not enough - record companies take radio back to Tribunal           Regional commercial radio stations put listeners first           Local regional radio stations switch off simulcasts and metros on notice           Australians continue love affair with radio in the car           Regional radio survey provider panel announced           Sydney indie band Castlecomer wins "First Break"           2014 Survey Dates           Marketforce and Internode team up again to win fourth round of 2014 Sirens           Radio industry looks to a smooth transition in 2014           Digital radio reception to improve in major cities           Radio industry announces Stage 1 Gold Standard software providers           Digital radio listening at an all time high           Re-elected CRA Board calls for less regulation           Ground-breaking new research demonstrates radio effectiveness          




  Digital Radio Plus Australian Commercial Radio Awards Siren Awards  
         
  First Break National Radio Conference    

 

  




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Commercial Radio Australia Limited 2014



 

Radio Facts 

As the world entered the 20th century it witnessed the birth of wireless transmission and the invention of the household radio.

Radio has since moved beyond the four walls of the family home; into the car and workplace and with the huge variety of mobile devices available today, radio can travel anywhere with the listener.

Radio continues to keep pace with the latest technology with most commercial radio stations broadcasting live online ad on digital radio. Digital radio launched in 2009 and listening has grown at a steady pace with one million people listening every week. Read more at digitalradioplus.com.au.

Who are Commercial Radio Listeners?
Of all commercial radio listeners:

  • 36% did volunteer work in the last 12 months.
  • 49% exercise regularly.
  • 51% agree that success is important to them.
  • 85% use the internet to plan a holiday.
  • 51% like to try new foods.
  • 16% do work on their car themselves.
  • 65% shop for bargains or specials.
  • 58% own a games console.
  • 70% participate in sports.
  • 71% have made a purchase over the internet in the past 6 months.

Source: Nielsen Panorama, Consumer & Media View, Survey 6, 2011.

Radios connection with the listener make it the ideal advertising medium. Each stations' listeners are different and this gives advertisers the ability to target their campaigns effectively via a medium that provokes response.

Commercial Radio Australia undertook two research projects to underpin the 2011 Industry Brand Campaigns. The first, carried out by Neuro Insights found that Radio was 32% more engaging than the global media average. The second, carried out by The Hoop Group found that 64% of people take action as a result of hearing an ad on radio. For more on these projects and other research, click here.

 



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Commercial Radio Australia Limited | ACN 059 731 467 | ABN 52 059 731 467

Commercial Radio Australia Ltd, Level 5, 88 Foveaux Street, Surry Hills NSW 2010 Australia
Phone: (02) 9281 6577 Fax: (02) 9281 6599 Email: mail@commercialradio.com.au