> Radio is...
As the world entered the 20th century it witnessed the birth of wireless transmission, and the invention of the household radio. Radio has since moved beyond the four walls of the family home; into the car and workplace and, through the invention of personal walkmans, can travel anywhere with the listener.
Radio continues to keep pace with the latest technology in the 21st century. Many Australian commercial radio stations are broadcasting live on the world wide web and digital audio broadcasting is just around the corner.
There are currently about 261 commercial radio stations on air in Australia, of which 257 are members of Commercial Radio Australia Ltd. There have been three new FM commercial radio licences issued in the past few years - Vega Sydney, which launched on air late 2004, and Nova Brisbane and Vega Melbourne, which launched in 2005. Other stations include non-commercial such as ABC services and community stations.
Who are Commercial Radio Listeners?
Of all commercial radio listeners:
* 87% believe that family is more important than a career
* 83% believe it is important to keep in touch with friends
* 69% agree that commercials give them information
* 67% believe Australia is the best country in the world
* 60% do not have enough time to do what needs to be done
* 52% try to buy Australian made products
* 50% do things on the spur of the moment
* 51% switch brands for bargains or specials
* 50% travel to work/study by car
* 71% spend more than $50 a week on groceries and 34% spend more than $100 a week on groceries
* 84% watch sport on TV, 73% participate in sport themselves and 49% attend sporting events
Source: Nielsen Media Research Panorama Survey 6-2004 (Aug 03 - July 04), all people aged 14+
Radio remains the only medium able to keep up with today's lifestyle. The following facts illustrate radio's penetration into Australian society:
* there are about 37 million radio sets in Australia
* almost eight in 10 Australians listen to commercial radio every week
* commercial radio accounts for 70 per cent of listening
* people aged 10 or older spend about two hours listening to commercial radio each day.
* 55 per cent of workers drive to work
* 60 per cent of shoppers use the car to go shopping
* 37 per cent of all the time spent with media prior to shopping is with radio.
* 21 per cent of all radio listening occurs in the car
* people spend more time listening to radio now than in early 1956 when radio was the only broadcast medium (television was introduced to Australia in time for the Olympic Games in Melbourne in November 1956).
* 99 per cent cars in Australia have a radio
* all homes in Australia have at least one radio
* there is an average of 5 radios per home
* 44 per cent of homes have between one and four radios
* 56 per cent of homes have five or more radios
* 55 per cent of radio listening occurs in a home
* 22 per cent of radio listening occurs in the workplace. This helps advertisers reach listeners all day.
* 80 per cent of working adults listen to commercial radio each week
* 44 per cent of people who listen to radio at work state there is nothing they dislike about radio.
*74 per cent people who listen to radio at work discuss things they have heard with family or friends
* the majority of listening occurs during the day. This is when shops and businesses are open, or about to open, and consumers are able to act on purchasing decisions.
Source: All Australian Listening Report, 2000
Commercial Radio - A Snapshot - PDF [1.36MB]
The brochure illustrates the strengths of Radio, key facts & figures, who are commercial radio listeners, the commercial radio landscape, radio advertisers, digital radio trials and much more.
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