Finalists announced for best radio ad of the year           Entries open for Radio Awards to be held in Melbourne           M&Ms Xmas campaign wins Sirens round 5           First radio ratings survey results for 2014 released today           Gold Standard software providers fully accredited           Final chance to enter best radio ad of the year in Siren Awards           $2 million of commercial radio support begins for First Break winner ILUKA           Interim fee not enough - record companies take radio back to Tribunal           Regional commercial radio stations put listeners first           Local regional radio stations switch off simulcasts and metros on notice           Australians continue love affair with radio in the car           Regional radio survey provider panel announced           Sydney indie band Castlecomer wins "First Break"           2014 Survey Dates           Marketforce and Internode team up again to win fourth round of 2014 Sirens           Radio industry looks to a smooth transition in 2014           Digital radio reception to improve in major cities           Radio industry announces Stage 1 Gold Standard software providers           Digital radio listening at an all time high           Re-elected CRA Board calls for less regulation           Ground-breaking new research demonstrates radio effectiveness          




  Digital Radio Plus Australian Commercial Radio Awards Siren Awards  
         
  First Break National Radio Conference    

 

  




Copyright ©
Commercial Radio Australia Limited 2014



 

Radio Today 

There are currently 261 commercial radio stations on air in Australia, of which 257 are members of Commercial Radio Australia Limited. The majority of Commercial Radio Australia member stations are in regional markets with only 40 in the metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide, Perth.

Following changes to ownership rules which allow owners to operate two stations in each market, there has been considerable consolidation of the industry over the past five years.

There are different types of radio stations throughout the country. These include:

* the Australian Broadcasting Corporation (ABC) - the public broadcaster. It broadcasts throughout Australia on 60 metro and regional stations, four national networks (ABC Classic FM, Radio National, ABC NewsRadio and the youth network, triple j) and an internet music based service, dig, also available on digital television channel 200.

* 259 commercial stations (three are not yet operating)

* 350 community stations

* 199 high power narrowcast stations;

* over 1,755 low power narrowcast stations and temporary community broadcasting stations.

The number of stations are expected to continue to expand over the next few years.

If radio was invented today, decades after the invention of television, advertisers and agencies would be falling over themselves to get on this new and exciting medium.

With radio, advertisers have the chance to sell wherever a consumer is listening. This could be in the kitchen, bedroom, bathroom, dining room, over the work bench, in the garden, at the beach or the football, in the car, in a shop, an office or a factory. The medium keeps up with the busy lifestyles of today's consumers. Radio gives advertisers the freedom to be as creative as they like, without the huge production costs and lead times.

 

 



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Commercial Radio Australia Limited | ACN 059 731 467 | ABN 52 059 731 467

Commercial Radio Australia Ltd, Level 5, 88 Foveaux Street, Surry Hills NSW 2010 Australia
Phone: (02) 9281 6577 Fax: (02) 9281 6599 Email: mail@commercialradio.com.au