- Evaluation Results
- Finance Assault - new advertising opportunities for the finance sector
Stage 3 of the Brand Campaign, was launched in June 2005.
Click here for Stage 4 of the Brand Campaign, launched June 2006.
Click here for Stage 5 of the Brand Campaign, launched June 2007.
Click here for Stage 6 of the Brand Campaign, launched Feb 2008.
Click here for Stage 7 of the Brand Campaign, launched Feb 2009.
The 'Radio Advertising. Economically Sound' promotes the need to trade through the economic crisis and advertise on radio. It is the latest in the series of the commercial radio industry’s ongoing multi-million dollar brand campaign.
The three-part campaign, called features comedian, Mark Mitchell, and uses humour to highlight why radio advertising is economically sound in tough economic times.
The ads highlight that people are still buying things, eating out and going to the movies - and that radio is a cost-effective advertising medium that can be highly targeted with a strong call to action, and so is a good choice in tough economic times.
Research also shows some good reasons and strategic advantages to continue to advertise in tough economic times: there is less clutter in traditional markets, and success breeds success, so continuing with brand advertising will make a product stand out.
If you would like to make comments on the campaign, or require further information, please email steve.james@commercialradio.com.au
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