Access to resources and information on radio advertising and strategic media planning. To find out more about advertising on radio and for specific radio planning advice, please contact Marissa Bohm via email or on (02) 9281-6577.
1. Commercial Radio Advertising Briefing Form - Word Document
For strategic radio planning advice for your business, please complete the attached and return by email
2. Radio Advertising - A Planning Guide - PDF
Step by step guide to planning effective radio campaigns
3. Radio's Advantage - Advertising Effectiveness Studies
Studies proving the effectivness of Radio Advertising.
4. Radio Surveys - PDF
All the surveys from the 5 metro markets in 2011.
5. Radio's Advantage - Advertising Effectiveness Study - Regional Version - PDF
Effectiveness study results tailored for a regional radio environment. Outlines results of radio and television effectiveness study. Radio and television in combination is more effective than television alone.
6. Regional Radio Snapshot - PDF
Snapshot of regional Australia, regional commercial radio audience, retail market and spending habits, and comparison of metro and regional Austalia.