Access to resources and information on radio advertising and strategic media planning. To find out more about advertising on radio and for specific radio planning advice, please contact Natalie Muir via email or on (02) 9281-6577.
For Station contact information, please click here.
1. Commercial Radio Advertising Briefing Form - Word Document
For strategic radio planning advice for your business, please complete the attached and return by email
2. Radio Advertising - A Planning Guide - PDF
Step by step guide to planning effective radio campaigns
3. February Market Briefing Presentation - PDF
Presentation outlining the industry’s focus for February 2007. Integrate audience, marketing, and planning ideals into sales proposals.
4. Radio's Advantage - Advertising Effectiveness Study - PDF
Study proving the combination of radio and television is more effective at raising awareness and sales than television alone.
5. 2006 Update Commercial Radio and FTA Television Figures - PDF
Commercial radio reaches up to 20% of Australian's on average during breakfast, compared to 4% by free to air television. Fact sheet on radio's strong reach across the day and how radio and television can be effective complements
6. Radio's Advantage - Advertising Effectiveness Study - Regional Version - PDF
Effectiveness study results tailored for a regional radio environment. Outlines results of radio and television effectiveness study. Radio and television in combination is more effective than television alone.
7. Grow Your Client Base - PDF
Top advertising categories in 05/06
8. Regional Radio Snapshot - PDF
Snapshot of regional Australia, regional commercial radio audience, retail market and spending habits, and comparison of metro and regional Austalia.
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