Mother's Day digital radio promotion           Finalists announced for best radio ad of the year           Entries open for Radio Awards to be held in Melbourne           M&Ms Xmas campaign wins Sirens round 5           First radio ratings survey results for 2014 released today           Gold Standard software providers fully accredited           Final chance to enter best radio ad of the year in Siren Awards           $2 million of commercial radio support begins for First Break winner ILUKA           Interim fee not enough - record companies take radio back to Tribunal           Regional commercial radio stations put listeners first           Local regional radio stations switch off simulcasts and metros on notice           Australians continue love affair with radio in the car           Regional radio survey provider panel announced           Sydney indie band Castlecomer wins "First Break"           2014 Survey Dates           Marketforce and Internode team up again to win fourth round of 2014 Sirens           Radio industry looks to a smooth transition in 2014           Digital radio reception to improve in major cities           Radio industry announces Stage 1 Gold Standard software providers           Digital radio listening at an all time high           Re-elected CRA Board calls for less regulation           Ground-breaking new research demonstrates radio effectiveness          




  Digital Radio Plus Australian Commercial Radio Awards Siren Awards  
         
  First Break National Radio Conference    

 

  




Copyright ©
Commercial Radio Australia Limited 2014



 

Radio Surveys / Ratings

     Audience Survey Guidelines  
     Commercial Radio Station Map  
     Radio Ratings Survival Kit  
     Radio Training  
     Single source lifestyle questionnaire  
     Survey schedule and release dates  

 

GfK currently holds the radio rating contract for audience measurement in Australia. A diary system is used for measuring audiences in the larger radio markets.

Eight surveys are done each year in each of the five major capital cities. These cities are surveyed for 41 weeks of the year. Each year 60,000 diaries are completed which make up the radio ratings.

Radio diary participants are geographically selected in proportion to the distribution of the population. Each market is split into geographic regions and sub-regions dubbed statistical local areas (SLAs). Each SLA is split further into interviewing areas or census collectors districts (CD's).

Homes are then statistically selected and approached within these CD's. A "single source lifestyle questionnaire" is enclosed in the diary. The diary contains relevant lifestyle and purchasing habits/intentions relating to the household.

One person more than 10 years of age living in the home is given a diary. Each person is required to record their radio listening in the diary for one seven-day period from Sunday through to Saturday.

The diary in each market is a "Sticker-Diary" listing stations available in each of the markets. Stations that are not listed can be added by the respondent, by adding the name of the station on a blank sticker. Each quarter hour of the day between midnight and midnight is listed. There are separate columns to indicate "place of listening".

Diaries are collected at the end of each week and, after a survey period, the completed diaries are processed to produce data relating to an average week of the survey period.

2014 Survey Dates Brochure - PDF -The complete list of survey periods and release dates for 2014

2014 Radio Ratings Tool Kit - PDF - The Tool Kit provides all the information you require regarding radio ratings

 



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Commercial Radio Australia Limited | ACN 059 731 467 | ABN 52 059 731 467

Commercial Radio Australia Ltd, Level 5, 88 Foveaux Street, Surry Hills NSW 2010 Australia
Phone: (02) 9281 6577 Fax: (02) 9281 6599 Email: mail@commercialradio.com.au