The Sales and Marketing package of training is offered in partnership with Australian Film Television and Radio School. There are three courses within the package.
Introduction to Radio Sales Skills. This distance education course is aimed at commercial radio industry employees within their first 12 months in radio or those who are making the move from another radio function to sales. This course is a valuable introduction to the industry for new sales and marketing professionals and will equip participants with the basic skills and techniques needed to successfully sell radio to clients.
Strategic Radio Sales. This distance education course is aimed at commercial radio industry employees who have at least 1-2 years experience. This course develops upon the skills and techniques contained in Introduction to Radio Sales Skills. Strategic Radio Sales provides participants with an insight into radio's place with the consumer and within the media generally, to buyer behaviour and client management, to brand and product management and much more.
Radio Sales Management. Crucial for any radio sales professional with people management and budget responsibilities. This course will introduce participants to recruitment and selection techniques, performance reviews and development plans, managing budgets and leading sales teams.
All courses are offered through distance education. While primarily paper based - the courses will have online resources and weekly telephone tutoring sessions. Throughout each course students have the opportunity to access audio and visual files bringing the training to life.
For information on AFTRS courses go to : http://www.aftrs.edu.au/about/teaching-divisions/radio.aspx