Mother's Day digital radio promotion           Finalists announced for best radio ad of the year           Entries open for Radio Awards to be held in Melbourne           M&Ms Xmas campaign wins Sirens round 5           First radio ratings survey results for 2014 released today           Gold Standard software providers fully accredited           Final chance to enter best radio ad of the year in Siren Awards           $2 million of commercial radio support begins for First Break winner ILUKA           Interim fee not enough - record companies take radio back to Tribunal           Regional commercial radio stations put listeners first           Local regional radio stations switch off simulcasts and metros on notice           Australians continue love affair with radio in the car           Regional radio survey provider panel announced           Sydney indie band Castlecomer wins "First Break"           2014 Survey Dates           Marketforce and Internode team up again to win fourth round of 2014 Sirens           Radio industry looks to a smooth transition in 2014           Digital radio reception to improve in major cities           Radio industry announces Stage 1 Gold Standard software providers           Digital radio listening at an all time high           Re-elected CRA Board calls for less regulation           Ground-breaking new research demonstrates radio effectiveness          




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Media Releases

 
  View by Year:  2002  2003  2004  2005  2006  2007  2008  2009  2010
 
21-Dec-04  Commercial Radio welcomes Government focus on digital radio
17-Dec-04  UWS student wins design competition
15-Dec-04  Commercial radio listeners up in 2004
13-Dec-04  Winners announced for inaugural Siren Awards
03-Dec-04  Digital radio display to open in Sydney CBD
01-Nov-04  Entries open for inaugural Sirens Awards
16-Oct-04  Breakfast radio pioneer inducted to Hall of Fame
    Winners announced for 2004 Radio Awards
    Radio excels at community service - 2004 awards
    Winners list for 2004 Australian Commercial Radio Awards
13-Oct-04  New advertisers switch on to radio
08-Oct-04  Emerging artists to perform for radio next week
07-Oct-04  Australian Radio Awards and conference next week
05-Oct-04  Pete Murray and Guy Sebastian to perform at Radio Awards
29-Sep-04  Revised Commercial Radio Codes of Practice approved
16-Sep-04  Radio performs strongly - CEASA figures
14-Sep-04  Emerging artists to perform for radio industry
13-Sep-04  Clive James to speak at radio fest
01-Sep-04  Radio Fest Next Month
19-Aug-04  Finalists announced for 2004 Best New Australian Artist on Radio
18-Aug-04  Radio launches digital design competition
17-Aug-04  New award for radio ads
12-Aug-04  July ad revenue strong for radio
09-Aug-04  More finalists announced for 2004 Radio Awards
15-Jul-04  New Bug set to revolutionise radio listening
14-Jul-04  Finalists announced for 2004 Radio Awards
12-Jul-04  Strong growth for radio ad revenue - new figures for financial year
09-Jul-04  John Laws goes digital
05-Jul-04  Australians want digital radio: research
30-Jun-04  New $20 million for radio campaign
21-Jun-04  Creative Advisory Committee for Radio
02-Jun-04  Entries strong for 2004 Radio Awards
20-May-04  Industry think tank to improve radio ads
17-May-04  Radio advertising continues strong performance
30-Apr-04  Radio unveils its future at opening event
14-Apr-04  Radio advertising strong in March quarter
13-Apr-04  New copywriting course for radio
    Radio continues consistent performance – CEASA figures
08-Apr-04  Digital radio project announces strategic research partnership
07-Apr-04  Entries open for 2004 Radio Awards
31-Mar-04  Youth targeted in radio campaign
16-Mar-04  Advertising revenue strong for radio
11-Mar-04  Digital radio signs text deal
24-Feb-04  Young People Tune In - Ratings
17-Feb-04  Strong Start for Radio in 2004
06-Feb-04  Review of Commercial Radio Codes of Practice
20-Jan-04  Radio shows resilience




21-Dec-04  COMMERCIAL RADIO WELCOMES GOVERNMENT FOCUS ON DIGITAL RADIO

 

The commercial radio industry today welcomed the Federal Government’s announcement that it will begin the process for the introduction of digital radio.

 “We are very pleased to see a focus at Ministerial level on this important issue for radio. It is heartening to see the Minister taking digital radio seriously and moving forward on the matter,” said Joan Warner, chief executive officer of peak industry body Commercial Radio Australia.

Ms Warner said, “The industry has made its position clear. We are 100 per cent behind the introduction of digital technology because it will allow radio to compete more effectively in a changing and more demanding media environment, and to provide the innovation that consumers expect.”

The Minister for Communications, Senator Helen Coonan, yesterday announced the Government would undertake a consultation process for the development of a policy and regulatory framework for the introduction of digital radio.

“We have been raising the issue of digital radio with the Government for two years now,” said Ms Warner. “So we see this announcement as a positive step forward – but there are still issues to be resolved to the industry’s satisfaction on spectrum access and an adequate and sensible no new entrants’ period. The minimum 5 years mentioned in the Issues Paper and as part of the Government’s election policy is not long enough,” said Ms Warner

The industry will hold talks with the Government early next year and will make a submission as part of the consultation process.

She said findings from the industry’s consumer trial of digital radio services, which began in December 2003, would provide valuable input to the process.

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965.


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17-Dec-04  UWS STUDENT WINS DESIGN COMPETITION

 

Twenty-two year old University of Western Sydney (UWS) student Bobby Lowe was today named the winner of a competition to design a digital radio receiver of the future.

Bobby’s Personal Digital Sound Communicator was judged as the most innovative and exciting design from many entries received from industrial design students at UWS, University of Technology and University of New South Wales .

The slimline round design of the digital radio makes it easy to clip onto a belt or put into a pocket for listening on the go with headphones, and it can also be attached to a wall unit docking bay for superior sound quality when listening at home. 

While on the docking bay, the radio can connect to the Internet, where it can be programmed to automatically download daily updates of interest to the listener, such as sports results, stockmarket reports or entertainment news. The information and images are displayed on a large LCD screen, which can also show personal images scrolling as a screensaver.  The docking bay acts as a battery recharger.

“The judging panel was very impressed by the pure simplicity of Bobby’s design and the fact that it provides a complete solution for consumers in terms of portability and accessibility,” said chief executive officer of Commercial Radio , Joan Warner.

Bobby, who has completed three years of a Bachelor of Industrial Design at UWS, was presented with his prize of $1,000 cash and a digital radio today.

“The idea behind the Personal Digital Sound Communicator was to design an intelligent product that has universal appeal – I wanted it to be something everyone can enjoy, no matter their environment, personality, demographic, culture or social setting,” Bobby said.

“Digital radio is a logical step with the development of other personal forms of media, and it would be great to have it integrated within mobile phones.”

The competition was organised by the commercial radio industry to encourage innovation in the design of digital radio receivers.

Media contact: Judy Shaw (0418) 415 965. 

 

15-Dec-04  COMMERCIAL RADIO LISTENERS UP IN 2004

 

Analysis of full year ratings surveys in metropolitan markets by Nielsen Media Research released today show the number of listeners to commercial radio has increased in 2004, with the biggest increase in the 25-39 year age group.

The figures for surveys 1-8 across all metropolitan markets show commercial radio’s average audience was 1.24 million people for a quarter hour in any given time period across Australia for all people aged over ten years  – an increase of 0.6 per cent on 2003. The strongest growth in radio’s average audience was for the 25-39 year age group, which increased by nearly three per cent.

The analysis also shows that most people listen at breakfast with an average national audience per quarter hour between Monday and Friday of 2.04 million people in 2004. The biggest increase during the day was recorded in the drive timeslot, which grew by around four percent for all people aged over ten years, compared to 2003.

Time spent listening to commercial radio for people aged over ten years was on average 18 hours and 58 minutes each week.

Overall during 2004, commercial radio reached 82 per cent of Australians aged over ten years in an average week with most listening at home (48%), in the car (25%) work (25%) and other (2%).

Chief executive of Commercial Radio Australia, Joan Warner said the commercial radio industry had enjoyed a strong year with growth in the number of listeners as well as good growth in advertising revenues.

The latest Pricewaterhouse Coopers Radio Revenue Performance figures also released today show a 12 per cent increase for the five main metropolitan markets to a total of $56.7 million compared to the same month in 2003. For the five months year to date there has been an increase of 13.5% to a total of $253 million compared to the same timeframe a year earlier.

 “The radio industry has recorded one of its strongest years on record for advertising revenue highlighting the success of the industry’s $40 million marketing campaign and other initiatives aimed at boosting awareness about radio’s effectiveness,” Ms Warner said.

“The industry’s job for 2005 is to build on this success and ensure continued growth for radio in what will be a very competitive media environment.”

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039

Source:  Nielsen Media Research, average of five capital cities, Surveys 1-8, 2004, Monday-Sunday unless otherwise specified.

 


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13-Dec-04  WINNERS ANNOUNCED FOR INAUGURAL SIREN AWARDS

 

Winners have been announced for the inaugural Siren Awards - a new national advertising award which recognises excellence in radio advertising.The winners are from George Patterson Bates (Melbourne) who won the Radio Campaign category and was overall winner for Round 1 for the Victoria Bitter campaign.

Writer: Josh Stephens/Ben Coulson

Creative Director: James McGrath

Agency Producer: Julie Rutherford

Engineer: Steve Williams at GAS

141 Worldwide (Sydney) won the Radio Single category for the Lost Chicken Helpline for Malibu.

Creative Director: Mark Collis
Writer: Stephen Coll
Art Director: Sian Binder

Highly commended was awarded to Sue Campagnaro from Proximity (Adelaide) for The Music Lesson for Skycity and also Steve May and Eron Broughton from Saatchi & Saatchi  (Sydney) for Good Kick for Lion Nathan.

Head judge, Jonathon Kneebone from Glue Society said good radio commercials were hard to ignore and an audience instinctively knew when something was worth listening to. ”The winning commercial was the idea that was the most sure of itself. It engages you within a second. It takes you on a ride and it leaves you feeling like it was time well spent, “Mr Kneebone said.

“Just as good radio presenters have a confidence that makes you want to lap up every moment when they are on air, so too with radio advertising. You instantly latch on to the confident stuff.”

The judging panel of the inaugural Awards consisted of leading creatives from national advertising agencies including Jonathon Kneebone (Glue Society); Peter Baker (Glue Society); Craig Moore (Campaign Palace); Brad Grisaffe (Audio brien); Stephen Yolland (Decisions, Decisions); Peter Withy (KWP! Advertising) and Ralph van Dijk (Eardrum).

Judges based their decision on creativity, originality and impact. The winning ads can be heard on the website, View PDF

03-Dec-04  DIGITAL RADIO DISPLAY TO OPEN IN SYDNEY CBD

 

The commercial radio industry is continuing its push for the introduction of digital radio, announcing today it has signed an agreement with Bing Lee, one of the largest electrical retailers in New South Wales, to host a digital radio display at its city store.

Bing Lee, which has more than 26 stores throughout the Sydney metropolitan region, will open the digital radio centre at its Sydney Skygarden store in Castlereagh Street on December 9.

“The support of a major retailer such as Bing Lee will provide a central location for consumers to find out more about digital radio and will boost awareness of the new technology in the busy pre-Christmas trading period,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.

The display will feature a range of the latest digital radios, including the sleek new Perstel DR601 kitchen radio, which boasts a huge memory of 100 presets, five hotkeys and a six line LCD screen display.  There are now more than 100 different digital radio products available around the world, with more than 30 new products launched in the past three months alone.

In Australia, the technology is still in trial phase, but Bing Lee will sell a range of products on consignment by Sangean, Pure Digital and Bush to people who are aware of the current broadcasting limitations and are still keen to be early adopters.  The receivers are priced from $199, depending on features.

Another new product to be added to the display soon is the Revo, an in-car receiver designed to work with a car’s existing audio system rather than replacing it.  The Revo, which promises to bring digital radio to the “motoring masses” is due for release in late December and has an optional dock for home use, and a rechargeable battery pack and headphones (due for release in February 2005) which converts it into a portable radio.

Digital Radio Australia, a consortium of commercial and public broadcasters, has been running a technical and consumer trial of digital radio in Sydney since December 2003.  The industry is hopeful of reaching an agreement soon with the Federal Government on a technical standard and policy framework that will allow it to roll out digital radio services across Australia.

Digital radio offers CD-quality sound, LCD screens with scrolling text showing song titles or news headlines, and the ability to pause, rewind and digitally record live radio.

In the UK, commercial stations began digital broadcasting in November 1999.  While uptake was initially slow, the market received a big boost when lower priced receivers were introduced two years ago.  Penetration is forecast to reach one million DAB digital radios in UK homes at the end of 2004 and 13 million (or 29 per cent of homes) by 2008.

The digital radio display at Bing Lee is an initiative of the commercial radio industry and was previously located at Domayne in Alexandria and Harvey Norman Auburn.  The display will be supported by an in-store competition to win a Pure Bug digital radio for Christmas, consumer giveaways and other promotions over the next three months.  More info on www.digitalradioaustralia.com.au.

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965

TPL04/13351


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01-Nov-04  ENTRIES OPEN FOR INAUGURAL SIRENS AWARDS

 

Entries are open for the inaugural Siren Awards - a new national advertising award for creative agencies which will recognise excellence in radio advertising.

Chief executive officer of Commercial Radio Australia, Joan Warner, today encouraged all advertising agencies and creative writers for radio to enter the Awards which honour excellence in commercial radio advertising.

“I urge all those involved in this area to enter these Awards which provide important peer recognition for writing exceptional and innovative creative for radio and are set to become very prestigious in the creative field,” Ms Warner said.

Entries for the inaugural Siren Awards close on Monday, 15 November 2004 with winners announced before Christmas.  Entry is free with the initial award presented for material that has aired between January 2004 and October 2004. There are two categories - Radio Single and Radio Campaign. A Radio Campaign consists of no less than three different commercials.

Winners will be eligible for the chance to win a trip to Cannes and enter their advertisement in the inaugural radio category next year. Winners will also receive a trophy and their advertisement will be displayed on the Sirens website.

Winners will be announced every two months and an annual winner automatically entered into the inaugural Cannes Radio Award in June 2005. The judging will be initially undertaken by the Siren Creative Council, comprising leading creative directors from national advertising agencies, and then the bi-monthly winner will judge the next entries. The winning advertisements will be accessible on the website which, over time, will provide an archive of Award-winning radio advertisements.

The trophy for the Siren Awards was recently designed and is a contemporary design of the Greek mythology figure – after which the Awards were named.

Ms Warner said the half human, half bird makes for a great trophy design and reflects the essence of the Siren Awards: creativity, innovation and excellence.

The Siren Awards were the brainchild of the Siren Council which was established to help promote radio advertising and devise strategies to improve and foster the medium.

“The Council will continue its positive work to promote radio advertising and is looking at other ideas including broadening the education and training programs already on offer for radio copywriters and establishing a library of creative excellence including some of the best radio ads from around the world.”

For more information and to enter the Siren Awards, visit the website at sirenawards.com.au.


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16-Oct-04  BREAKFAST RADIO PIONEER INDUCTED TO HALL OF FAME

 

Radio personality Gary O’Callaghan, who ruled Sydney’s breakfast radio roost for three decades, was tonight inducted into the Radio Hall of Fame at the 2004 Australian Commercial Radio Awards.

Writer and presenter Clive James presented Mr O’Callaghan with the accolade, recognising outstanding lifetime achievement and contribution to the radio broadcasting industry at a gala ceremony at the Gold Coast attended by more than 800 members of the industry.

Mr O’Callaghan is one of the longest running broadcasters in Sydney’s history, starting his career at 2SM in 1951 before moving to 2UE in 1956, where he topped the ratings for three decades.  At one stage he and his feathered side-kick Sammy Sparrow commanded the largest audience ever achieved in Sydney radio with an astonishing 46 per cent of listeners tuning in to the cheerful mix of information and entertainment.

Joan Warner, chief executive officer of industry body Commercial Radio Australia, paid tribute to Mr O’Callaghan’s many achievements.

“Gary O’Callaghan achieved 78 survey wins for his weekday breakfast show at a time when there were only four surveys a year,” said Ms Warner.  “With another 81 successful surveys for his weekend program, Gary’s total of 159 survey wins makes him the most successful broadcaster in Australia’s radio history.  No one else has equalled that record.

“Gary was a pioneer of the breakfast radio format, delivering listeners a mix of chat, news and information they had never had before – live-on-the-spot news coverage, the status of ferries, trains and buses, and the start of traffic reports as we know them today.  Nothing happened in Sydney that Gary didn’t know about.”

During his career, Mr O’Callaghan covered three Royal tours and the Presidential tour of Lyndon B Johnson.  One of his most memorable moments was his broadcast of the Petrov Affair, which focused on the defection of Russian KGB agents in 1954.  He was the only radio man on the scene when Evdokia Petrov, the wife of Russian diplomat Vladimir Petrov, was hustled through Mascot Airport by Soviet government officers.  He ran alongside with his tape recorder, and his dramatic broadcasts became known as the Petrov Tapes and were aired in the US, Canada and Europe.

Mr O’Callaghan was the first broadcaster in Australia to use aircraft for beach patrols and traffic.  He was also the first to use a helicopter for news when he covered a murder story at Bigga, near Goulburn.  He urged 2UE management to loan the chopper to police for the search of bushland, which later enabled the Police Commissioner to persuade Parliament to fund and start the Police Air Wing.

Mr O’Callaghan was presented with an MBE in 1979 for services to Radio and the Community and also awarded the NSW Police Commissioner’s Commendation, one of only two civilians to be given the honour.  He is now semi-retired but can still be heard each Sunday morning on NSW mid north coast station 2MC FM, where he comperes a two-hour show with his son Nicholas.

The Hall of Fame recipient is nominated by industry colleagues and is decided by a high level judging committee.  Previous inductees include radio stalwarts John Laws, Bob Rogers and Paul Thompson, CEO of DMG Radio Australia.

Media contact:  Judy Shaw  0418 415 965.  Images/interviews available after the event.


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16-Oct-04  WINNERS ANNOUNCED FOR 2004 RADIO AWARDS

 

Well-known radio personalities and new talent are among the many winners of the 2004 Australian Commercial Radio Awards (ACRAs) presented tonight at a gala dinner on the Gold Coast.

Highlights of the award winners include:

* MC Kyle Sandilands and his on-air partner Jackie O picked up the Award for Best Comedy Segment tying for the honour with Matt Hale of Perth ’s 96FM

* For the first time in the history of the Awards, a woman won the Best Metropolitan Music Presenter category – Bogart Torelli from ARN’s Mix 106.5 in Sydney

* 2GB’S Alan Jones took home two awards, Best Current Affairs Presenter for the 2nd year in a row and Best Talk Presenter for the 3rd year in a row for which he tied with 3AW’s Neil Mitchell

* Neil Mitchell also won two awards including the Best Talk Presenter and the Brian White Memorial Award, honouring excellence in radio journalism.

* For the first time, a Highly Commended in the Best Current Affairs Commentator category was awarded to one of the brightest new stars of talk radio, Nova 96.9 FM’s Paul Murray

* For the second year in a row, Nova 96.9’s Merrick and Rosso won Best On-Air Team

* 2UE’s Steve Blanda won the Best AM News Presenter

* In a record for the Awards, Bathurst station 2BS Gold morning presenter, Janice McGilchrist won the country Best Talk Presenter for the fifth year in a row. Janice also won the country Brian White Memorial Award, honouring excellence in journalism

* Melbourne ’s Triple M Football won Best Sports Event Coverage for the second time in a row

* 2GB’s Ray Hadley picked up two awards with Best Sports Presenter and the Best Networked Program for his Continuous Call Team

* Adelaide ’s 104.7 Triple M’s Kate McLoughlin won Best Newcomer On Air

* Pete Murray won Best New Australian Artist on Commercial Radio

The industry also recognised the lifetime contribution to Australian radio by Gary O’Callaghan, best known as the breakfast king on 2UE in Sydney for nearly three decades from the 1950s to the 1980’s. Gary set a Sydney record of a total of 159 survey wins which is even more remarkable as for most of the years he broadcast there were only 4 surveys a year.

Chief executive officer of Commercial Radio , Joan Warner, which organises the awards, said the 16th annual ACRAs reflect the impressive wealth of talent working in metropolitan and regional radio stations throughout .

The Awards include 28 award categories, which cover all areas of radio broadcasting including news, talk, sport, music and entertainment. Finalists are from metropolitan, provincial and country radio stations in most categories.

The presentation evening, held at the Gold Coast Convention Centre, was attended by more than 800 people and featured entertainment by two of the year’s most successful artists on commercial radio - Pete Murray and Guy Sebastian. Expat and media personality, Clive James presented the Hall of Fame. MC for the night was renowned radio personality, Kyle Sandilands.

Media contacts: Jenny Stevenson 0402 214 039 or Judy Shaw 0418 415 965.


View PDF

 

16-Oct-04  RADIO EXCELS AT COMMUNITY SERVICE - 2004 AWARDS

 

For the first time in the history of the Australian Commercial Radio Awards (ACRAs), four stations have shared the Best Community Service Project category, announced today at the Gold Coast.

Chief executive officer of Commercial Radio Australia, Joan Warner, which organises the Awards, said the judges were so impressed with the four projects that they made the unusual decision of including them all as winners.

“The judges were amazed at the achievements of these four projects in fundraising; their innovation and creativity and the involvement of significant numbers of people from each station as well as the major response the projects invoked from the community;” Ms Warner said.

“Community service is an integral part of commercial radio broadcasting and these projects exemplify well how Australian radio can work with communities to produce some fairly amazing results.

The joint winners were:

*  Radio 2UE in Sydney for  2UE Sydney Children’s Hospital Appeal
Mike Carlton, John Laws, John Stanley and Steve Price broadcast their programs live and spent the day at the Children’s Hospital Randwick in October last year to raise funds for the hospital and also the Children’s Cancer Institute Australia. In one day, $169,000 was raised through the appeal to buy much needed equipment for the hospital. Apart from the fundraising, the presence of the broadcasters also had a very positive impact on the young patients and their families.

* Triple M Brisbane’s Fatcat, Marto and Tanya for  Jaymee Zeller Day
In the three hours of their breakfast program in September 2003, $170,000 was raised to help a family with a five-year old child suffering from a rare form of eye cancer. Jaymee had already lost sight in one eye and needed specialised treatment, only available in Toronto, which is world renowned for treating her condition. The money raised enabled Jaymee and her family to travel to Toronto and in May this year, the family reported Jaymee’s eye had been saved.

*Brisbane’s B105 Morning Crew for its 2003 B105 Xmas Appeal
At the end of each year, B105 devotes three weeks to raising money for buying equipment at the Brisbane Royal Children’s Hospital. The appeal started in 1995 but 2003 has been the most successful year on record raising $700,000. The appeal involves talking with doctors, children and staff and urging people to give through a hotline, on-line auctions or donations. The appeal involves the majority of station staff - many of whom collect money at railway stations or at the Gateway Toll booths.

* SA.FM in Adelaide for  Bradley’s Place
This project raised $810,000 towards building a retreat for families of children with cancer in the South Australian coastal town of Victor Harbor. The retreat, in memory of four-year-old Bradley Walker, who died of cancer in 1991, was built in less than four months using volunteer labour. The project also involved telling the story of kids who get cancer as well as its effect on families and friends.

The winners of the Best Community Service Project were honored at a gala dinner at the Gold Coast where many well known radio personalities and new talent were among the many winners of the 16th annual 2004 Australian Commercial Radio Awards (ACRAs).

The industry also recognised the lifetime contribution to Australian radio by Gary O’Callaghan, best known as the breakfast king on 2UE in Sydney for nearly three decades from the 1950’s to the 1980’s. Gary set a Sydney record of a total of 159 survey wins which is even more remarkable as for most of the years he broadcast there were only four surveys a year.

The ACRAs include 28 award categories, which cover all areas of radio broadcasting including news, talk, sport, music and entertainment. Finalists are from metropolitan, provincial and country radio stations in most categories.

The presentation evening, held at the Gold Coast Convention Centre, was attended by more than 800 people and featured entertainment by two of the year’s most successful artists on commercial radio - Pete Murray and Guy Sebastian. Expat and media personality, Clive James presented the Hall of Fame. MC for the night was renowned radio personality, Kyle Sandilands.

Media contact: Jenny Stevenson Ph: 
0402 214 039 or Judy Shaw Ph: 0418 415 965.


View PDF

 

16-Oct-04  WINNERS LIST FOR 2004 AUSTRALIAN COMMERCIAL RADIO AWARDS

 

Please note: Category winners are denoted with the following letters: Country(C), Provincial (P), Metropolitan (M) or non-metropolitan (NM).

MOST POPULAR STATION MANAGER
Ivan Scott - 2RE / 107.3 MAX FM, Supernetwork , Taree NSW  C
Wendy Gee - 96.5 Wave FM, Grant Broadcasters, Wollongong NSW P
Declan Kelly - 96 FM, Southern Cross Broadcasting, Perth WA M

BRIAN WHITE MEMORIAL AWARD
Janice McGilchrist 2BS Gold, Bathurst Broadcasters, Bathurst NSW C
Greg Henricks -  C91.3 FM, WIN Corporation, Campbelltown NSW P
Neil Mitchell - 3AW, Southern Cross Broadcasting, Melbourne VIC M

ENGINEERING EXCELLENCE AWARD
Jason Davis - 2BS Gold / B-Rock FM 99.3, Bathurst Broadcasters, Bathurst NSW NM
Max Healey and Alastair Reynolds - Southern Cross Broadcasting, Sydney NSW M

BEST SALES PROMOTION
Sea FM 107.7 Devonport - Macquarie Regional Radioworks #, Devonport TAS C
Peta-Jayne Habner 102.9 Hot Tomato, Southport QLD P
Kym Mason - Triple M Network, Austereo, Sydney NSW M

BEST STATION PROMOTION
Trent McCurdy - “3WM’s 70th Birthday” 3WM, ACE Radio Broadcasters, Horsham VIC C
Tony Nielsen, Nicky Ford and Alex Dean - “Star 1045 Launch”, DMG Radio, Gosford NSW P
Nova 96.9 Programming and Promotions Team - “Nova 969’s Wheelie Bin of Fortune”, DMG Radio, Sydney NSW M

BEST SPORTS EVENT COVERAGE
Geoff Mann - “Central West Rugby Union Grand Final 2003” 2DU, Supernetwork, Dubbo NSW NM
Triple M Football - “2003 AFL Grand Final” Triple M Melbourne , Austereo Network, Melbourne VIC M

BEST CURRENT AFFAIRS COMMENTATOR
Alan Jones - 2GB, Macquarie Radio Network, Sydney NSW
Paul Murray - Nova 96.9, DMG Radio, Sydney NSW  (Highly Commended)

BEST SPORTS PRESENTER
Matt Stewart - 3YB, ACE Radio Broadcasters, Warrnambool VIC C
Steve Allan - 2GO 107.7, Macquarie Regional Radioworks#, Gosford NSW  P
Ray Hadley - 2GB, Macquarie Radio Network, Sydney NSW M

BEST NEWS PRESENTER
Lois Chislett - 882 3YB / Coast FM, ACE Radio Broadcasters, Warrnambool VIC C
Michelle Aleksandrovics - i98 FM, WIN Corporation, Wollongong NSW P
Steve Blanda - Radio 2UE, Southern Cross Broadcasting, Sydney NSW (AM) M
Katrina Blowers - Nova 96.9, DMG Radio, Sydney NSW  (FM) M
Kristy Warner - Mix 106.5 / WS FM 101.7, Australian Radio Network, Sydney NSW (FM) M

BEST DOCUMENTARY
‘Sideshow’ Mike Andersen - “Anzac Day 2003” Triple M, Austereo Network, Sydney NSW

BEST MUSIC SPECIAL
Julian James Keenan - “Ultimate Kylie Countdown“ 977 SNOW FM, Capital Radio, Cooma NSW C
Belinda Green - “Hot FM Remembers Kurt Cobain” Hot FM WA, Macquarie Regional Radioworks*, WA P
Wilbur Wilde and Nigel Haines - “BSG Special” GOLD 104.3, Australian Radio Network, Melbourne VIC M

BEST NEWCOMER ON AIR
Rod Cuddihy - Star FM Dubbo, Macquarie Regional Radioworks, Dubbo NSW C
Moyra MacGregor - 90.9 Sea FM Gold Coast, Macquarie Regional Radioworks#, Gold Coast QLD P
Kate McLoughlin – 104.7 Triple M, Austereo Network, Adelaide SA M

BEST NEWCOMER OFF AIR
Denise Sampford - 2NM / Power FM Hunter Valley, Grant Broadcasters, Muswellbrook NSW C
Michelle Imbruglia - 92.5 GOLD FM, Macquarie Regional Radioworks#, Gold Coast QLD P
Mitch Calladine - Nova 96.9, DMG Radio , Sydney NSW M

BEST MUSIC PRESENTER
Adam Vaughan - 3HA / Mixx FM, ACE Radio Broadcasters, Hamilton VIC C
Matt Walsh - 92.7 Mix FM, Macquarie Regional Radioworks#,   Sunshine Coast QLD P
Bogart Torelli - Mix 106.5, Australian Radio Network, Sydney NSW M

BEST TALK PRESENTER
Janice McGilchrist - 2BS Gold, Bathurst Broadcasters, Bathurst NSW C
Mike Jeffreys - Talk Radio 2CC, Capital Radio, Canberra ACT P
Neil Mitchell - 3AW, Southern Cross Broadcasting, Melbourne VIC M
Alan Jones - 2GB, Macquarie Radio Network, Sydney NSW M

BEST PROGRAM DIRECTOR
Mark Littler - Sea FM Fraser Coast , Macquarie Regional Radioworks#, Fraser Coast QLD C
Mitch Braund - Sea FM 100.9, Macquarie Regional Radioworks#, Hobart TAS P
Scott Muller - Nova 96.9, DMG Radio, Sydney NSW  M

BEST STATION PRODUCED COMMERCIAL
Suze Curran and Ruth Brown - “999” FNQ Filter Wash , 4AM / Hot FM Mareeba, Macquarie Regional Radioworks*, Mareeba QLD C
Bill Bailey, Rob Sharples, David Horspool and Andy McLean - “ Brentwood Retirement Village ”
2GO 107.7, Macquarie Regional Radioworks,# Gosford NSW P
Tony Byrne and Matt Gray - “City to Airport” Airtrain, Triple M 104.5, Austereo Network, Brisbane QLD M

BEST NETWORKED PROGRAM
Mark Watson - “Sunday Night Seventies”, ACE Radio Broadcasters, VIC C
The Big Kahuna and Renee - “The Fat 30”, Macquarie Regional Radioworks#, QLD P
2GB - “Continuous Call Team”, Macquarie Radio Network, NSW M

BEST SYNDICATED PROGRAM
Radiowise Media Networks - “ Bali : The First Anniversary”.

BEST ON AIR TEAM
Rod Cuddihy and Loretta Smit - 93.5 Star FM Dubbo, Macquarie Regional Radioworks*, Dubbo NSW C
Pete Davies and Lisa Ridgley - Mix 1049, Grant Broadcasters, Darwin NT P
Merrick and Rosso… and Blowsy - Nova 96.9, DMG Radio, Sydney NSW  M

BEST STATION PRODUCED COMEDY SEGMENT
Brekky with the Boys – Kevin Rigby and Stephen Walter - “Bethle-FM” FM 92.9, Supernetwork, Tamworth NSW C
Arny & Andie - “A Very Long Week” 3TR FM, ACE Radio Broadcasters, South Melbourne VIC P
Matt Hale - “Queen Song Titles Call” 96 FM, Southern Cross Broadcasting, Perth WA M
Kyle and Jackie O Show - “Molly Meldrum Telephone Scam” 2DAY FM, Austereo Network, Sydney NSW M

BEST COMMUNITY SERVICE PROJECT
Barry Hill - “2RE’s 50th Anniversary, Win an FJ Holden” 2RE / 107.3 MAX FM, Supernetwork, Taree NSW C
92.5 GOLD FM - “92.5 GOLD FM’s Give Me Five For Kids, Kids Day Out”, Macquarie Regional Radioworks#, Gold Coast QLD P
Radio 2UE - “2UE Sydney Children’s Hospital Appeal”, Southern Cross Broadcasting, Sydney NSW M
SA.FM - “Bradley’s Place”, Austereo Network, Adelaide SA M
B105 Morning Crew - “2003 B105 Xmas Appeal” B105 FM, Austereo Network, Brisbane QLD M
Fatcat, Marto and Tanya - “Jaymee Zeller Day” Triple M 104.5, Austereo Network, Brisbane QLD M

BEST ACHIEVEMENT IN PRODUCTION
Rod Cuddihy - 93.5 Star FM Dubbo, Macquarie Regional Radioworks*, Dubbo NSW C
Carl Hitchmough - 90.9 Sea FM / 92.5 GOLD FM, Macquarie Regional Radioworks#, Gold Coast QLD P
Geoff Bowser, Simon Kennedy, Jamie Green, Wayne Fox, Scotty Muller and the Nova 969 Production Team - Nova 969, DMG Radio, Sydney NSW M

BEST PROMOTIONS DIRECTOR
Kristie Pain - 92.5 GOLD FM, Macquarie Regional Radioworks#, Gold Coast QLD NM
Shandra Moran - Nova 96.9, DMG Radio, Sydney NSW  M

BEST STATION SALES ACHIEVEMENT
4LM AM Mount Isa - Macquarie Regional Radioworks *, Mount Isa QLD NM
4BC Sales Team - 4BC, Southern Cross Broadcasting, Brisbane QLD M

BEST SALESPERSON
Tracey Davis - 4LM AM / Hot FM Mount Isa, Macquarie Regional Radioworks*, Mount Isa QLD C
Kirstin Bullen-Mann - 104.9 Star FM / 1494 2AY, Macquarie Regional Radioworks*, Albury NSW P
Vickie Allan - 4KQ, Australian Radio Network, Brisbane QLD M

BEST MUSIC DIRECTOR
Drew Michel - Kiss 95.3, Mid-West Radio, Lithgow NSW C
Dan Veling - 95.5 K-Rock, Grant Broadcasters, Geelong VIC P
Dan Bessant - Nova 96.9, DMG Radio, Sydney NSW M

HALL OF FAME: Gary O’Callaghan

BEST NEW AUSTRALIAN ARTIST ON COMMERCIAL RADIO: Pete Murray

NB:  Finalists from stations owned during the judging period and entered in the awards by DMG Regional Radio* and RG Capital Radio# appear under the name of the new network - Macquarie Regional Radioworks - but are marked as indicated.


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13-Oct-04  NEW ADVERTISERS SWITCH ON TO RADIO

 

Two revenue reports released today by Commercial Radio Australia ahead of the industry’s national conference on Friday show the commercial radio industry is attracting new advertisers and continuing to record strong growth in metropolitan advertising revenue.

Advertising expenditure data compiled by Nielsen Media Research shows the retail sector retained its place as the top advertiser on commercial radio in 2003/04, but non-traditional advertiser categories such as dental products, clothing and education recorded the biggest percentage increases in radio ad spend.

 

Retailers spent $144.9 million on metropolitan commercial radio advertising last financial year (a 6% increase on 2002/03), with Harvey Norman, Myer and Woolworths supermarkets the largest advertisers in the group.

The advertising categories with the five biggest percentage increases in spending were dental products (up 392 per cent); hair care (up 113%); education and learning (up 100%), pet care (up 60%) and clothing and accessories (up 51%).

“Traditional radio advertiser categories such as finance, entertainment and motor vehicles have maintained their spending at relatively stable rates, but the exciting news is that a lot of new advertiser categories which are not traditionally big radio spenders have come on board and in some cases have doubled and even quadrupled their spending compared with last year,” said Commercial Radio Australia chief executive officer Joan Warner.  “We are seeing a broader range of advertisers across the board increasing their use of radio on a national level.”

Thirteen out of 39 advertising categories in the report recorded growth of 20% or more.  One of the few categories to show a significant decline was garden, which decreased by 37% as a result of the drought.

PricewaterhouseCoopers data also released today shows radio advertising revenue continued its strong growth in the first quarter of 2004/05 compared with the same period a year ago.

“Metropolitan radio advertising revenue increased by 16.1 per cent in the month of September, for the ninth consecutive month of double digit growth,” Ms Warner said.  “In the first quarter, advertising revenue grew by 17.7 per cent to $142.9 million in the five major capital city markets.”

Brisbane was the fastest growing market in the September quarter, recording a 27% rise in advertising revenue to $21.0 million.  Advertising revenue for Perth was up 23%, followed by Melbourne (22%), Sydney (12%) and Adelaide (9%).

“Federal election advertising by the political parties, particularly in Brisbane and Perth, as well as increased advertising by utilities, communications, clothing and toiletries manufacturers contributed to the growth,” Ms Warner said.  “The industry will be working to maintain the momentum into the December quarter, which is traditionally a peak period for radio advertising in the lead up to Christmas.”

Maintaining growth for radio will be a key topic to be discussed when industry leaders meet on Friday for the annual national radio conference at the Gold Coast.  Prominent advertising industry leaders will sit on a panel to discuss the issues, including Roger Camplisson, managing director of Initiative, Bob Goodge business director of Starcom Worldwide (Australia), Douglas McArthur, chief executive of the UK’s Radio Advertising Bureau and Siimon Reynolds, co-founder of the Photon Group.

Contact: Judy Shaw (0418 415 965)  See pdf for more data.


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08-Oct-04  EMERGING ARTISTS TO PERFORM FOR RADIO NEXT WEEK

 

New and emerging Australian music talent will be given the opportunity to make an impact on influential members of the commercial radio industry next week in an event at the Gold Coast that may unveil the chart-toppers of tomorrow.

The New Music to Radio Showcase (NM2R), organised by Commercial Radio Australia, will feature eight Australian acts including a punk rock band, all-female country group, soul singer, and female rock vocalist. The performers are Bella, Eran James, Jade MacCrae, Julie Strickland, Kid Courageous, Sarah Blasko, Vanlustbader and Tammin Sursok who will perform for around 300 program and music directors, on-air presenters and station managers from around Australia.

In its two previous years, the NM2R has featured performers who have since become well-known stars including Delta Goodrem, The Androids, Thirsty Merc, The Casanovas and Nessa Morgan.

The acts to be featured include:

  • Bella:  are Karen O'Shea, Lyn Bowtell and Kate Ballantyne - three talented singer/ songwriters from the NSW Central Coast.
     
  • Eran James: a 15-year-old gifted soul singer, born and raised in Melbourne, who has been singing since the age of eight.
     
  • Jade MacRae: discovered 18 months ago while performing back-up vocals at a Jimmy Barnes gig, Jade MacRae is a talented singer and gifted songwriter.
     
  • Julie Strickland: the Cairns-born singer and songwriter has been writing her own music and performing since the age of nine.
     
  • Kid Courageous: a piano punk band formed in the late summer of 2002 which comprises five young musicians fronted by the enigmatic lead singer and piano player, Mick “Rabbit” Courageous.
     
  • Sarah Blasko: one of the better known of the NM2R performers, Sarah was nominated for Best Female Artist in the 2003 ARIA Awards.
     
  • Vanlustbader: a five-piece rock group from Brisbane, who released a debut EP “Power Makes Sense” earlier this year which received strong reviews. 
     
  • Tammin Sursok: best known for her role as Danni Sutherland for the past four years on television’s “Home and Away”, Tammin is 21 years old.

All the acts were chosen based on their commercial radio potential by a panel of radio network program and music directors. To be considered for the event the acts must not have achieved Top 40 status in Music Network’s Australian National Hot 100. Submissions were received from around 25 performers after a call for entries was issued in July.

The NM2R will be held at the Gold Coast’s Quest Nightclub on Friday October 15, starting at 6 pm.

Media contact: Jenny Stevenson. Ph: 0402 214 039


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07-Oct-04  AUSTRALIAN RADIO AWARDS AND CONFERENCE NEXT WEEK

 

The 2004 Australian Radio Conference and Australian Commercial Radio Awards (ACRAs) will be held in Queensland next week in what looks set to be the biggest annual radio-fest ever.

Over 800 radio industry executives from around Australia will gather at the Gold Coast Convention Centre on Saturday October 16 for the ACRAs - radio’s equivalent to the Logies - which honor the best of commercial radio broadcasting.

A number of well-known radio personalities from around Australia are in the running for the 2004 Australian Commercial Radio Awards, which cover 28 categories including news, talk, comedy, sport and music across metropolitan, provincial and country radio stations.

Austereo personality Kyle Sandilands will host the 16th annual radio awards in his second turn as MC.

Two of the year’s most successful artists on commercial radio - Pete Murray and Guy Sebastian - will perform at the Awards as will Human Nature and up and coming soul singer Nessa Morgan.

Both Pete Murray and Guy Sebastian – along with Shannon Noll, Jet and the John Butler Trio – are in the running for the Best New Australian Artist category for the Commercial Radio Awards.

The awards are the highlight of the two-day Commercial Radio Fest, which kicks off with the National Conference on Friday October 15, also to be held at the Gold Coast Convention Centre, and to be opened by Premier Peter Beattie. The Conference will feature a range of leading international and Australian speakers including expat, Clive James and movie director, Bruce Beresford.

James, who is finalising the fourth volume of his autobiography and has made a career as a prolific writer, media critic and social commentator, will also be presenting the Hall of Fame award to a radio luminary in recognition of their lifetime contribution to radio broadcasting.

Joan Warner, chief executive officer of industry body Commercial Radio Australia, which organises both events, said the radio-fest would provide stimulating entertainment and discussion among the radio industry.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039

Note: A full list of Award finalists is available on www.commercialradio.com.au.


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05-Oct-04  PETE MURRAY AND GUY SEBASTIAN TO PERFORM AT RADIO AWARDS

 

Two of the year’s most successful artists on commercial radio - Pete Murray and Guy Sebastian - will perform at the 2004 Australian Commercial Radio Awards on October 16, it was announced today.

Human Nature and up and coming soul singer Nessa Morgan will also showcase their talent at the commercial radio industry’s night of nights.

Austereo personality Kyle Sandilands will host the 16th annual radio awards at the Gold Coast Convention Centre in front of an audience of more than 800 people.  It is Kyle’s second turn as host of the awards, which honour excellence in radio broadcasting across music, talk, sport and entertainment.

“I love the awards – they’re the Logies of the radio industry and I’m very aware I’m going to be hosting to a room full of professional speakers,” said Sandilands.  “It’s going to be about responding to the mood of the audience and playing it by ear.”  

Following 1200 entries, finalists from Australia’s 251 country, provincial and metropolitan commercial radio stations will vie for awards in 28 categories. 

Both Pete Murray and Guy Sebastian – along with Shannon Noll, Jet and the John Butler Trio – are also in the running for the Best New Australian Artist on Commercial Radio Award.

“Commercial radio and our listeners continue to be strong supporters of these new Australian artists who have broken through during the past 12 months,” said Commercial Radio Australia chief executive officer Joan Warner.

Pete Murray, whose album “Feeler” has gone five times platinum, will perform at the radio awards on his return from a tour of the UK, while Guy Sebastian’s new single “Out With My Baby” was the number one most added track to radio playlists when it was released and this week debuted at number one. 

Ms Warner said the awards were a great opportunity to recognise the achievements of Australia’s broadcasters and the role radio plays in informing and entertaining the community.

“2004 has been one of the best years ever for radio – so the industry is looking forward to a big night where we can have some fun and celebrate,” Ms Warner said.

A number of personalities will present awards, including 2GB’s Alan Jones and Ray Hadley; Moyra MacGregor and Paul Gale from 90.9 Sea FM; B105FM’s funny man Jamie Dunn; Mike Fitzpatrick from Triple M’s breakfast show, The Cage; Sammy and Jason (Mix 106.5); Paul Murray, Bianca Dye and Dave “Rabbit” Rabbett (Nova 969) and news presenter Steve Blanda (2UE).

Special guest Clive James will present the Hall of Fame award to recognise a lifetime contribution to radio as well as Best Talk Presenter and the Brian White Award, while Federal Tourism and Small Business Minister Joe Hockey will present the Best Current Affairs Commentator, Best News Presenter and Best Community Service Awards.

Media contacts:           Judy Shaw   02 9281 6577 or 0418 415 965

                                    Jenny Stevenson  02 9281 6577 or 0402 214 039

 


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29-Sep-04  REVISED COMMERCIAL RADIO CODES OF PRACTICE APPROVED

 

Chief executive officer of Commercial Radio Australia, Joan Warner today welcomed the approval and registration of the revised Commercial Radio Codes of Practice by the Australian Broadcasting Authority (ABA) earlier this week.

“The Codes have undergone an extensive review process by both the industry and the public over the past twelve months – a very important process in ensuring radio broadcasting reflects community standards and expectations,” Ms Warner said.

“The commercial radio industry is committed to meeting the requirements of the Codes of Practice and providing the highest possible quality programs which are in-line with the Australian listening public’s needs.”

The Codes regulate commercial radio content in accordance with community standards, help listeners make informed choices about their radio listening and provide procedures for the handling of listener complaints. They are intended to provide clear guidance to radio station staff and listeners on what is required in each of the areas covered by the Codes including taste and decency, accuracy and fairness in news and current affairs, advertising, Australian music quotas, procedures for handling complaints and broadcasts of emergency information in times of emergency.

Ms Warner said two major changes had been made to the Codes in the review process including the addition of a clause on the unjustified use of material relating to a person’s private affairs in news programs and new guidelines on the portrayal of suicide and mental illness on commercial radio stations.

“Following this extensive review process, and considering the feedback from members of the public, the industry is satisfied that the Codes are working effectively.”

Ms Warner said research undertaken by the ABA last year, “Understanding Community Attitudes towards Radio content” also found high levels of satisfaction with the choice of radio services available, and that radio delivers programming that meets listener needs.

The Codes will be reviewed again in three years time.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039


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16-Sep-04  RADIO PERFORMS STRONGLY - CEASA FIGURES

 

Radio has performed strongly in attracting advertising revenue this year with an increase of nearly 15 per cent for the six months ended June 2004 to $382.4 million, according to Commercial Economic Advisory Service of Australia (CEASA) figures released today.

Joan Warner, chief executive officer of Commercial Radio Australia said CEASA’s Advertising Expenditure in Main Media report shows total radio advertising has outperformed all other total mediums in the first six months of this year and captured over nine per cent of the market.

“Compared to increases in other mediums like television (13.1%) and print (7.8%), the growth in radio advertising (14.8%) for the first six months of this year is extremely pleasing and augurs well for one of the best years on record,” Ms Warner said.

“The industry looks well on track to better the full year 2003 CEASA figures which showed growth of 4.9 per cent to $736.09 million for radio - which would be a very pleasing result.”

The CEASA figures released today also show strong growth in advertising revenue for both metropolitan  (up 16% to $253.2 million) and regional (up 12% to $129.2 million) radio for the six months ended June 2004.

Ms Warner said the figures highlight the effectiveness of the industry’s $40 million national advertising campaign, which promotes the benefits of advertising on radio.

“The campaign over the past twelve months has exceeded our expectations in terms of generating awareness and altering the perceptions of radio.

“The highly successful brand campaign had been well supported by the industry and will continue for a further twelve months with a new series of advertisements launched in July.”

Ms Warner said the industry was on-track for a strong 2004 calendar year with latest PricewaterhouseCoopers Radio Revenue Performance figures released this week showing an increase of about 12 per cent for the month of August to a total of $46.3 million compared to the same month last year.

The recently released PWC Australian Entertainment and Media Outlook 2004-2008 also forecasts that radio advertising in Australia will grow by a compound annual rate of five per cent to 2008.

“The industry will continue to work hard on a number of initiatives aimed to convince advertisers’ about radio’s benefits and also to allocate a larger portion of their marketing budgets to radio,” Ms Warner said.

Media contact: Jenny Stevenson. Ph: 0402 214 039


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14-Sep-04  EMERGING ARTISTS TO PERFORM FOR RADIO INDUSTRY

 

New and emerging Australian music talent will be given the opportunity to make an impact on influential members of the commercial radio industry next month in an event at the Gold Coast that may unveil the chart-toppers of tomorrow.

The New Music to Radio Showcase (NM2R), organised by Commercial Radio Australia, will feature eight Australian acts including a punk rock band, all-female country group, soul singer, and female rock vocalist. The performers are Bella, Eran James, Jade MacCrae, Julie Strickland, Kid Courageous, Sarah Blasko, Vanlustbader and Tammin Sursok who will perform for around 300 program and music directors, on-air presenters and station managers from around Australia.

In its two previous years, the NM2R has featured performers who have since become well-known stars including Delta Goodrem, The Androids, Thirsty Merc, The Casanovas and Nessa Morgan.

Chief executive officer of Commercial Radio Australia, Joan Warner said the subsequent airplay and success achieved by a number of the acts that have appeared at previous showcases highlights the enormous value the event provides as an important and innovative way of opening the door for emerging Australian artists to decision makers in the commercial radio industry.

The acts to be featured include:

·          Bella:  are Karen O'Shea, Lyn Bowtell and Kate Ballantyne - three talented singer/ songwriters from the NSW Central Coast. Bella started singing together in early 2003 and last month released their debut single 'About A Girl'. Critically acclaimed by all who see and hear them, Bella's beautiful harmonies are sure to send shivers up your spine and impact on audiences everywhere.

·          Eran James: a 15-year-old gifted soul singer, born and raised in Melbourne, who has been singing since the age of eight. This month, Eran releases his debut album, “Reviewing the Situation”.

·          Jade MacRae: was discovered 18 months ago while performing back-up vocals at a Jimmy Barnes gig, Jade MacRae is a talented singer and gifted songwriter. She began learning piano at age three, violin from age eight, and finished her high school education at The Conservatorium of Music in Sydney. Jade’s debut single called “You Make Me Weak” will be released next month.

·          Julie Strickland: the Cairns-born singer and songwriter has been writing her own music and performing since the age of nine. Julie’s music is a cocktail of rock, pop and soul with an electronic feel. She is recording her first album in collaboration with Daniel Jones, formerly of Savage Garden, and her first single is being finalised for release with the album, and set for early 2005.

·          Kid Courageous: a piano punk band formed in the late summer of 2002 which comprises five young musicians fronted by the enigmatic lead singer and piano player, Mick “Rabbit” Courageous. The band is currently in the studio recording its debut album and single, a version of Joe Jackson’s “Is she Really Going out with Him”, which is scheduled for release in mid-November.

·          Sarah Blasko: one of the better known of the NM2R performers, Sarah was nominated for Best Female Artist in the 2003 ARIA Awards. Sarah emerged into the music scene about 18 months ago with her debut EP Prelusive featuring the track, “Your Way”, and is back with her first single “Don't U Eva”.  

·          Vanlustbader: a five-piece rock group from Brisbane, who released a debut EP “Power Makes Sense” earlier this year which received strong reviews.  The band toured with uber-buzz band Jet, betchadupa and played this year's Splendour in the Grass Festival.  They recently begun recording their debut album with renowned UK producer Jim Abiss (The Music, Massive Attack, Placebo) which will be released early in 2005.

·          Tammin Sursok: best known for her role as Danni Sutherland for the past four years on television’s “Home and Away”, Tammin is 21 years old. In 2001, she won Best New Actress award at the Logies. Tammin has been recording her debut album for the past twelve months in Sydney, Stockholm and Los Angles; has co-written much of the album and also plays guitar. The first single, to be released in November, is called “Pointless Relationship”. 

All the acts were chosen based on their commercial radio potential by a panel of radio network program and music directors. To be considered for the event the acts must not have achieved Top 40 status in Music Network’s Australian National Hot 100. Submissions were received from around 25 performers after a call for entries was issued in July.

The NM2R will be held at the Gold Coast's Quest Nightclub on Friday October 15, starting at 6 pm. Master of ceremonies is renowned Gold Coast radio personality, Craig Collett, better known as the Big Kahuna, host of Fat 30 on SEA FM.

Ms Warner said the concept for the event was developed in 2002 by the Australian Music Development Initiative (AMDI), a joint commercial radio and record industry committee formed to look at ways in which the two industries could work more closely to promote Australian music. AMDI was chaired in 2002 and 2003 by Vicki Gordon.

“By incorporating the Showcase into the commercial radio industry’s major events each year, the industry aims to ensure that a number of emerging or new Australian artists are showcased to the large number of commercial radio decision makers,” Ms Warner said.

“In the past two years, the event has been jointly organised and funded by Commercial Radio Australia and the Australian Record Industry Association (ARIA). Unfortunately, the ARIA Board withdrew support for the event this year, citing a clash with the ARIA Awards to be held on Sunday  October 17.

“However, the commercial radio industry believes the NM2R is an important and unique opportunity for new Australian acts and therefore has proceeded to incorporate the 2004 NM2R into the two days of major commercial radio events on Gold Coast.”

The two-day radio fest includes the industry’s annual conference to be held on the same day as NM2R and the 16th Australian Commercial Radio Awards to be held on October 16. The Awards include 28 award categories, which cover all areas of radio broadcasting including music, news, talk, sport and entertainment.

For more information on NM2R or the other events visit Commercial Radio Australia’s website.  

Media contact: Jenny Stevenson. Ph: 0402 214 039


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13-Sep-04  CLIVE JAMES TO SPEAK AT RADIO FEST

 

Famous expat writer, critic and presenter Clive James will visit Australia in October to be the special guest speaker at the commercial radio industry’s annual national conference and awards.

The conference will be opened by Queensland Premier Peter Beattie, with Clive James delivering a keynote address on the topic “The Cult of Celebrity”, looking at the media’s role in making and breaking celebrities and the hazards of instant fame.

James, who is finalising the fourth volume of his autobiography and has made a career as a prolific writer, media critic and social commentator, will also be presenting the Hall of Fame award to a radio luminary in recognition of their lifetime contribution to radio broadcasting.

The two-day event will be held at the Gold Coast Convention Centre, with the conference on Friday, October 15, followed by the industry’s glittering awards night on Saturday, October 16.

Film director Bruce Beresford, who directed the Oscar-winning Driving Miss Daisy and was one of the first Australians to successfully cross the bridge to Hollywood, will also address the conference.  Beresford has made numerous films here and overseas including Breaker Morant, Double Jeopardy and The Adventures of Barry McKenzie.  He will share insights about managing egos and star and celebrity foibles with an eye on the audience and the bottom line.

“We’ve brought together a diverse range of leading speakers from Australia and overseas for radio’s most important annual event – it will be a great opportunity for the industry to come together to focus on current and future issues,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.

“We’re looking forward to hearing from Clive James and Bruce Beresford, who will provide very different and entertaining views on today’s media and popular culture, and who we hope won’t be afraid to ruffle a few famous feathers in the process.”

The radio fest takes place as the industry is enjoying one of its best years ever and industry leaders are keen to ensure the momentum in advertising revenue growth continues.  Topics to be addressed at the conference include government use of radio, share of ad spend, radio’s role in a crisis in the age of terrorism, the rollout of digital technology, the latest on electronic measuring devices, the impact of new technologies such as i-pod, and new consumer marketing trends.

Other speakers at the conference include:

·          Douglas McArthur, Chairman of the Radio Advertising Bureau in the UK

·          Erica Farber, one of the most influential women in US radio and publisher of Radio and Records

·          Peter Menneer, UK specialist on electronic measurement

·          Steve Rae, advertising expert from Wizard of Ads (Canada)

·          Jay Guyther, Arbitron US

·          The Hon Joe Hockey MP, Minister for Small Business and Tourism

·          Glenn Wheatley, Talentworks

·          Siimon Reynolds, Love Advertising

·          Bob Goodge, Starcom

·          Roger Camplisson, Initiative Media

·          Jen Patterson, Minter Ellison

Media contact: Jenny Stevenson or Judy Shaw. Ph: 02 9281 6577


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01-Sep-04  RADIO FEST NEXT MONTH

 

Queensland will host a series of signature annual events for the commercial radio industry next month including the 2004 Australian Commercial Radio Awards (ACRAs) and conference.

·          Over 800 radio industry executives from around Australia will gather at the Gold Coast Convention Centre on Saturday October 16 for the industry’s night of nights - the 2004 Australian Commercial Radio Awards (ACRAs) - radio’s equivalent to the Logies. Organised by Commercial Radio Australia, on behalf of the radio industry, the Awards include 28 award categories, which cover all areas of radio broadcasting including news, talk, comedy, sport and music across metropolitan, provincial and country radio stations in most categories. Master of ceremonies (MC) for the night is renowned radio personality, Kyle Sandilands.

·          The 2004 Commercial Radio National Conference will also be held at the Gold Coast Convention Centre as part of the radio fest on Friday October 15. The conference will be opened by Queensland Premier Peter Beattie and will also feature a range of leading international and Australian speakers addressing the industry on the future of radio including music promoter, Glenn Wheatley, advertising guru Siimon Reynolds from Love and one of the most influential women in US radio and publisher of Radio and Records, Erica Farber. Details of keynote and other speakers will be announced shortly.

·          The third event in the radio fest is the New Music to Radio Showcase (NM2R), where 7-8 of the country’s most talented emerging acts have the opportunity to perform for commercial radio music directors and executives.  In past years, this event has helped kickstart the careers of artists such as Delta Goodrem and the Androids.  The Showcase will be held at the Gold Coast Convention Centre at Quest Nightclub on Friday October 15, starting at 6 pm. Details of the acts to be perform will be announced shortly.

Please mark your diaries for these dates.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039

Note: A full list of award finalists is available on www.commercialradio.com.au.


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19-Aug-04  FINALISTS ANNOUNCED FOR 2004 BEST NEW AUSTRALIAN ARTIST ON RADIO

 

Commercial Radio Australia today announced five finalists for the award for Best New Australian Artist on Commercial Radio for 2004, sponsored by Austereo, as part of the Australian Commercial Radio Awards.

They are: Guy Sebastian, Jet, John Butler Trio, Pete Murray and Shannon Noll.

This Award, sponsored by Austereo for the fifth year in a row, is designed to contribute to the development of new artists or groups based in Australia, with the winner receiving $50,000 worth of airtime across Austereo’s  2DAY and Triple M networks to promote current or future releases.


The 2004 finalists all made the Top 50 singles chart for the first time during the judging period (1 July 2003 – 30 June 2004), and remained there for ten weeks or more. The finalist list was developed in consultation with the Australian Record Industry Association (ARIA) and The Music Network.

The winner is decided by vote from commercial radio program and music directors, using eight criteria including the artists’ potential to succeed, the appeal of the original material performed, their credibility as a performer, willingness to participate in commercial radio promotions, listener requests, willingness to tour Australia, chart position obtained and CD sales.

Chief executive officer of Commercial Radio Australia, Joan Warner said the award is an example of commercial radio stations’, and Austereo in relation to this award, commitment to providing a development platform for new music talent in Australia.

“It's been a phenomenal year for new Australian talent - it’s going to be very tough to pick one winner as all the finalists have had a huge debut,” Ms Warner said.

“As part of the radio industry’s commitment to fostering new Australian talent, we are also holding the third New Music to Radio Showcase (NM2R) at the Gold Coast on October 15 which features up to seven new Australian artists who perform in front of the radio industry for the first time.”

The 2004 Australian Commercial Radio Awards are organised by Commercial Radio Australia, on behalf of the industry. The Awards include 28 categories, which cover all areas of radio broadcasting including news, talk, comedy, sport and music across metropolitan, provincial and country radio stations in most categories. Winners of the 2004 Awards, the 16th annual event, will be announced at a gala ceremony to be held at the Gold Coast Convention Centre on October 16. Master of ceremonies (MC) for the night is renowned Austereo radio personality, Kyle Sandilands.

The 2004 ACRAs will once again enjoy the support of Arbitron, Nielsen Media Research, Australian Retirement Fund, RCS Sound Software, Comsyst and The Music Network.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039


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18-Aug-04  RADIO LAUNCHES DIGITAL DESIGN COMPETITION

 

The commercial radio industry today launched a competition to find the best and most innovative design for a digital radio of the future.

The competition is open to university students studying industrial design in Sydney , with the winner receiving a $1,000 cash prize and a digital radio.

'Radio has come a long way since families used to sit huddled around the big old wireless in the lounge room – technology now allows radios to come in all shapes and sizes, whether incorporated into mobile phones or the latest pocket receivers,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.

'We want to encourage the best Australian design for a digital radio that will combine style with functionality, and make the most of the technology’s new features and potential capabilities.'

Ms Warner said radio design through history ranged from the early crystal sets of the 1920s, to the plastic age after World War II which allowed high creativity in radio design, to the 70s which saw an explosion in novelty radios, to the latest models available today exemplified by the revolutionary Bug, designed by lauded British designer Wayne Hemingway.

Digital radio, which is currently being trialled in Sydney , is being hailed as the biggest change for radio since the introduction of FM broadcasting.  Digital radio offers increased listener interactivity and colour LCD screens for the broadcast of scrolling text and images such as pictures and traffic maps.

Ms Warner said despite recent innovation, the design of digital radio receivers currently commercially available did not allow full use of the capabilities of the technology, and the industry was working with manufacturers to encourage further development. The competition is limited to students in Sydney as the industry is only conducting digital trials in the Sydney area at present. There is a possibility it may become a national competition in future years.

More information about the competition and entry forms can be found on this website. Entries are to be submitted as illustrations by 30 September 2004. Selected entries will be displayed at the Commercial Radio Australia Annual Conference to be held on 15 October and the winner will be announced in November.

Media contact: Judy Shaw (0418) 415 965 

 

17-Aug-04  NEW AWARD FOR RADIO ADS

 

A new national advertising award for creative agencies, recognising excellence in radio advertising, has been established as part of the radio industry’s push to promote radio advertising in creative and advertising agencies. The Siren Award has been established via a dedicated website with winners announced every two months and an annual winner automatically entered into the Cannes Lions Radio Awards.

The establishment of the Award, named after the Greek mythology figure which boasted the sweetest voice, was announced following the inaugural meeting of the Siren Creative Council last month, (formerly called the Creative Advisory Committee), which includes key creative directors from leading national advertising and creative agencies and senior executives from the radio industry.

Chief executive officer of Commercial Radio Australia, Joan Warner, said the new Award would be supported by both the advertising and radio industries and was about providing important peer recognition for writing excellent and innovative creative for radio.

“Peer recognition, as well as education and training, are important elements in lifting the bar for creative in radio advertising and providing the medium the recognition it deserves,” Ms Warner said.

Entry for the Award is free and entrants will be encouraged from creative and advertising agencies with the initial Award presented for material that has aired between January 2004 and March 2005. Inaugural judging will be undertaken by the Siren Creative Council and then the bi-monthly winner will judge the next entries. The winning advertisements will be accessible on the website which, over time, will provide an archive of Award-winning radio advertisements.

Ms Warner said the new Award was an inspiring idea and highlighted the positive work the Council could do to promote radio advertising. “The Council will also consider other ideas to help promote radio advertising including broadening the education and training programs already on offer for radio copywriters and establishing a library of creative excellence including some of the best radio ads from around the world.”

Creative Director for Commercial Radio Australia, Ralph van Dijk of advertising agency Eardrum said, “The timing of the new Siren Awards is perfect. There’s a real buzz about the medium and a greater emphasis on radio creative. These Awards will help to inspire agencies and clients to invest more time, money and effort as well as recognise those that are currently doing it well. As a radio director, I’ll be doing all I can to help teams win them by the boat load”.

The Council, established in June to advise the radio industry on advertising issues and to help devise strategies to increase the industry’s share of the advertising market, includes key creative directors and radio executives. Members include Ralph van Dijk (Eardrum); Peter Withy (KWP! Adelaide); Mike Edmonds (Meerkats Perth); Craig Moore (Campaign Palace Sydney); John Mescall (Smart Melbourne); Steve Yolland (Magnum Opus); Jonathon Kneebone (Glue Society Sydney), Ben Lilley (SMART); Sean Cummins (Cummins & Partners Melbourne) Matt McGrath (Young & Rubican); Mark Dove (George Patterson Partners, Sydney); Simon Collins (JWT Sydney); Rem Bruijn (McCanns Brisbane) and Bradford Grisaffe (Audio Brien). 

For more information and to enter the Siren Awards, visit www.sirenawards.com.au.

Media contact: Jenny Stevenson. Ph: 0402 214 039

 

SIREN AWARDS

 

Rationale for Name

Most advertising awards have very literal names – AWARD, MADC, D&AD, London International. The Siren Creative Council wanted to come up with a more abstract name that was appropriate to radio, but also flexible enough to stand for more than just an awards scheme.

The word ‘siren’ has two meanings. A siren is commonly known as a device for cutting through and attracting notice. But in Greek mythology, the siren has an altogether more alluring and seductive meaning, as the name given to the beautiful creatures who would lure sailors to them by the sweetness and complexity of their song.

When faced with a radio brief, a creative has the opportunity to make an ad which both cuts through and attracts notice as well as using creativity to engage the listener and draw them in.

The Siren Awards will promote and reward the commercials which stand out from the crowd.

The Awards Statuette

The half human/half bird image of the siren also lends itself to a statuette design. Most awards use either metal or perspex, but we are considering alternative materials like driftwood, glass or even fibreglass. Maybe the more unusual materials could be reserved for the year’s Grand Prix winner.


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12-Aug-04  JULY AD REVENUE STRONG FOR RADIO

 

Commercial radio continues to perform well this year with advertising revenue figures for July up by about 25 per cent according to figures released today, Joan Warner, chief executive officer of Commercial Radio Australia said.

Price Waterhouse Coopers Radio Revenue performance figures show metropolitan advertising revenue for commercial radio in July this year was around $45.7 million compared to around $36.5 million for the same month last year.

Ms Warner said all States had experienced an increase in revenue in July with the strongest growth recorded in Brisbane (44% to $6.8 million); Perth (37% to $4.5 million); Melbourne (31% to $12.2 million); Sydney (19% to $18.2 million); and Adelaide (6% to $3.9 million).
 


“This growth follows a very strong performance in the financial year ended in June, which showed a total increase of about 12 per cent to $520 million, compared to the previous financial year,” Ms Warner said.
 


“These figures highlight the effectiveness of the industry’s $40 million national advertising campaign which promotes the benefits of advertising on radio.
 


“The July figure also sets a good launching pattern for an even stronger result this financial year for radio which is great news for the industry.”

 

Ms Warner said the highly successful brand campaign had been well supported by the industry and would continue for a further twelve months with a new series of advertisements launched last month.
 


 

 “The campaign over the past twelve months has exceeded our expectations in terms of generating awareness and altering the perceptions of radio, and now obviously has also helped deliver more dollars to the bottom line,” Ms Warner said.


 

Media contact: Jenny Stevenson. Ph: 0402 214 039


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09-Aug-04  MORE FINALISTS ANNOUNCED FOR 2004 RADIO AWARDS

 

Finalists in a further six categories of the 2004 Australian Commercial Radio Awards were announced today with the last remaining category, Best New Australian Artist on Radio, to be announced later this month.

The categories announced today include Best Music Director, Brian White Memorial Award, Most Popular Station Manager, Best Station Sales Achievement, Engineering Excellence Award and a new category, Best Salesperson, which recognizes an individual’s performance in sales and is open to metropolitan, provincial and country radio stations.

Chief executive officer of Commercial Radio Australia, Joan Warner said the Brian White Memorial Award was named in honor of one of the industry’s most respected radio journalist and recognises excellence in radio journalism.

“It’s important that we acknowledge and encourage outstanding radio journalism and the list of finalists in this category this year reflects the impressive wealth of talent working in metropolitan and regional stations throughout Australia,” Ms Warner said.

Organised by Commercial Radio Australia, on behalf of the radio industry, the Awards include 28 award categories, which cover all areas of radio broadcasting including news, talk, sport, music and entertainment. Finalists are announced from metropolitan, provincial and country radio stations in most categories. The Australian Commercial Radio Awards differ from television’s Logie Awards, in that they are peer judged awards with judging panels comprised of industry members.

Winners of the 2004 Awards, the 16th annual event, will be announced at a gala ceremony to be held at the Gold Coast Convention Centre on October 16. Master of ceremonies (MC) for the night is renowned radio personality, Kyle Sandilands.

Ms Warner said a feature of the Awards is the Hall of Fame, which acknowledges a lifelong commitment to the Australian radio industry. Last year, industry stalwart, John Laws was inducted into the Hall of Fame. Hall of Fame recipients are nominated by industry colleagues and decided by a high level judging committee.

The 2004 ACRAs will once again enjoy the support of Arbitron, Nielsen Media Research, Australian Retirement Fund, RCS Sound Software, Comsyst and The Music Network.


Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039 Note: A list of finalists in the six categories is attached. A full list of finalists is also available at our website: www.commercialradio.com.au


FINALISTS FOR 2004 AUSTRALIAN COMMERCIAL RADIO AWARDS

SPECIALIST CATEGORIES
Please note: Category Finalists are denoted with the following letters: Country> Provincial> Metropolitan
In the case of categories with only two divisions, NM denotes Non-Metropolitan

BEST MUSIC DIRECTOR                    
Ryan Khay - 98.3 NOW FM, Supernetwork Radio C
Ben Hope – 1503 2BS Gold / B-Rock FM 99.3, Bathurst Broadcasters C
Nick Lowther – Real FM, Supernetwork Radio C        
Drew Michel - Kiss 95.3, Mid-West Radio C
Damien Willoughby - 97.7 Snow FM, Capital Radio C
Steve Goode – 93.9 Bay FM, Grant Broadcasting P
Dan Veling
- 95.5 K-Rock, Grant Broadcasting P
Jarrod Graetz –
Sea FM 101.3, RG Capital Radio P
Glenn Mintern
- 102.3 4TO FM, DMG Radio Australia P
Simon Mountain - 102.9 FM, Hot Tomato P
Shaun Gough - FOX FM, Austereo Network M
Russell Clarke – Mix 94.5, Austereo M
Dave Cameron - 2DAY FM, Austereo Network M
Andrew Very - B105 FM, Austereo M
Michael Price – Triple M Brisbane, Austereo M
Dan Bessant - Nova 96.9, DMG Radio Australia M

BRIAN WHITE MEMORIAL AWARD                                           
Janice McGilchrist - 1503 2BS GOLD “Local Government Reform”, Bathurst Broadcasters C
Michelle Gardner - 2MG 1449 “The Abattoir Closure”, Supernetwork Radio C
Lois Chislet - 3YB 882, ACE Radio Broadcasters C
Greg Henricks - C91.3 FM, WIN Corporation P
Ian Crouch – 1143 2HD “Caves Beach Missionary Beheaded”, Supernetwork Radio P
Darren Cutrupi – Mix 106.3 / FM 104.7 “Police in Crisis”, Canberra FM Radio P
Neil Mitchell - 1278 3AW “Morning Program”, Southern Cross Broadcasting M
Ahron Young
- 1278 3AW “3AW News”, Southern Cross Broadcasting M
Justin Kelly -
2GB “Bali 2003/ Welcome Home/ Slim Dusty”, Macquarie Radio Network M
Leanne Lincoln - 2GB “Redfern Riots/ Families at War/ Shocking Crime”, Macquarie Radio Network M

BEST STATION SALES ACHIEVEMENT                                    
4LM Mount Isa - DMG radio Australia NM
KOFM Sales Team - KO FM 102.9, Austereo NM
NX FM Sales Team - NX FM 106.9, Austereo NM
Gold 104.3 - Australian Radio Network M
Mix 94.5 FM - Austereo M
4BC Sales Team - 4BC, Southern Cross Broadcasting M
2GB 2003 - 2GB, Macquarie Radio Network M
5AA Local Sales Team - 5AA, DMG Radio Australia M

BEST SALESPERSON                       
Karen Egan - 2NM Power FM, Grant Broadcasting NM
Tracey Davis - 4LM / 102.5 Hot FM, DMG Radio Australia NM
Tracey Kol - 3YB / Coast FM, Ace Radio Broadcasters NM
Kirstin Bullen-Mann - 104.9 Star FM Albury, DMG Radio Australia NM
Angie Bonavia - SA FM, Austereo M
Vickie Allan - 4KQ, Australian Radio Network M
Nikki Rooke - 2DAY FM / Triple M, Austereo M
Justin Thompson - 1278 3AW, Southern Cross Broadcasting M
Julie Thorne - 5AA, DMG Radio Australia M

ENGINEERING EXCELLENCE AWARD
Jason Davis
- 1503 2BS Gold/B-Rock FM 99.3 “Production-Mate”, Bathurst Broadcasters
Matt Brown – Mix 94.5 FM/92.9 FM “Cable Pro”, Austereo
Austereo Engineering – Triple M Sydney/Triple M Melbourne “Triple M ‘Cyber Studio’ Program Sharing System”, Austereo
Bryan Amos and Jason Covacci – B105 FM “TOMP3”, Austereo
Max Healey and Alastair Reynolds – Southern Cross Syndication “Radio Monitoring”, Southern Cross Broadcasting

NOMINEES FOR MOST POPULAR STATION MANAGER                          
Ivan Scott -
107.3 MAX FM / 2RE, Supernetwork Radio C
Phil Cole –
1503 2BS Gold, Bathurst Broadcasters C
Peter Upton –
7BU, RG Capital Radio C
Keith Bellamy -
4LM / 102.5 Hot FM, DMG Radio Australia C
Roger Dunn –
3HA / Mix FM, Ace Radio Broadcasters C
Mal Rock –
2MG / Real FM, Supernetwork Radio C
Brett Johnson -
6AM Radiowest Northam, DMG Radio Australia C
Belinda Johansson –
4ZR / Hot Fm Roma, DMG Radio Australia C
Peter Rossberg –
4HI / Hot FM Emerald, DMG Radio Australia C
Vin Dawes –
6NA / Hot FM Narrogin, DMG Radio Australia C
Leanne Hulm -
Sun FM 96.9/Sun Mt Buller 93.7/3SR FM 95.3, R.G. Capital Radio C
Mike Toone -
92.7 Mix FM / Sea FM Sunshine Coast, R.G. Capital Radio P
Nick Scott –
92.5 Gold FM / Sea FM 90.9, RG Capital Radio P
Wendy Gee -
Wave FM 96.5, Grant Broadcasting P
Alison Clark -
  99.5 Sea FM Cairns, RG Capital Radio P
Steven Cox –
4AM / Hot FM Mareeba, DMG Radio Australia P
Ashley Myatt –
4CA / Hot FM Cairns, DMG Radio Australia P
Paul O’Connor –
4MK / Hot FM Mackay, DMG Radio Australia P
Neil McKinley -
HOT FM Townsville, DMG Radio Australia P
Declan Kelly -
96 FM, Southern Cross Broadcasting M
Mandi Wicks -
Nova 96.9, DMG Radio Australia M                                           


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15-Jul-04  NEW BUG SET TO REVOLUTIONISE RADIO LISTENING

 

The world’s first digital radio which lets users pause, rewind and record live radio goes on display in Sydney today as part of a showcase of radios set to revolutionise radio listening.  The Bug, by PURE Digital, looks strikingly different and includes advanced features which allow listeners to:

·          Pause live radio and then restart from where they left off
·          Rewind radio by 5-12 minutes and play it again
·          Rewind and record a segment and play it back, or convert to MP3 on your PC for playback on a portable MP3 player*
·          View a high-resolution display screen showing scrolling text such as artist, song titles, news, sports results and more
·          Set the timer and record favourite programs to SD card and listen to them later. 

The Bug is one of a range of new receivers on show at the Domayne store in Sydney’s Alexandria for the next three months.  The digital radio centre is an initiative of the commercial radio industry, which is keen to introduce digital broadcasting technology across Australia.

“The leap in sound quality and features from AM/FM analogue radio to digital radio is stunning – it’s comparable to the change when TV went from black and white to colour,” said Joan Warner, chief executive of peak industry body Commercial Radio Australia.

2UE talkback presenter John Laws officially opened the digital radio centre today.  “Radio has changed enormously over the 50 years I’ve been broadcasting and digital technology is arguably the biggest change but also the most critical to ensuring that the industry is able to remain innovative over the next 50 years,” Mr Laws said.

Digital radios sales have grown by over 200 per cent in the UK over the past year, and new models being developed for release in the next six months will be able to broadcast pictures and logos, such as images of artists or traffic maps.

Graeme Redman, manager of the PURE Digital Service Centre in Australia, said: “Australians are always keen on any new technology, and digital radio will be no exception.  The excitement of features not available on analogue radio will drive interest and demand – including imaginative use of data, rewind radio and interference free sound.”

The commercial radio industry and public broadcasters are conducting trials of digital radio in Sydney but the Government has yet to develop a policy framework for a national roll out.  Research which shows 68% of Australians would be interested in buying a digital radio if the service was available.

Digital radio means listeners will get better sound quality, better reception and a wider range of entertainment and information services all delivered free to air,” Ms Warner said.

The technology is starting to take off worldwide, with more than 300 million people now receiving up to 600 digital services.  There were 60 different digital radio receivers commercially available at the end of 2003 and this is set to double by the end of 2004.
 

* for personal use only 


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14-Jul-04  FINALISTS ANNOUNCED FOR 2004 RADIO AWARDS

 

Many of Australia’s radio personalities and stars from across metropolitan and regional stations have made it to the finals of the 2004 Australian Commercial Radio Awards (ACRAs), which have been announced today.

Five of Australia’s best-known broadcasters are in the running for Best Metropolitan Talk Presenter including Macquarie Radio Network’s Alan Jones (2GB) and Ray Hadley (2GB); and Southern Cross Broadcasting’s Neil Mitchell (3AW); Derryn Hinch (3AW); and Mike Carlton (2UE).

Finalists for the Best Metropolitan Current Affairs Commentator include DMG Radio’s Paul Murray (NOVA969); Southern Cross Broadcasting’s Neil Mitchell (3AW), Derryn Hinch (3AW) and Steve Price (2UE); and Macquarie Radio Network’s Alan Jones (2GB);

Radio stars to battle it out for Best Metropolitan On Air Team are Southern Cross Broadcasting’s John Miller and Ross Davie (4BC), Sammy Power and Jason Bouman from ARN’s MIX 106.5 in Sydney; Merrick and Rosso from DMG’s (Nova 969); Austereo stars Jackie O and Kyle Sandilands (2DAYFM) and Brisbane’s Morning Crew (B105).

Best Metropolitan Music Presenter finalists this year are Bogart Torelli of ARN’s Mix 106.5, Austereo’s Adam Willis, (2DAYFM) and Dean Kesby (B105 FM) and Rabbit (Dave Rabbetts) from DMG Radio’s NOVA 969.

Non-metropolitan On Air Team finalists include Hitman & Hughesy, (ZOO FM, Supernetwork Radio); DMG’s Rod Cuddihy and Loretta Smit (93.5 STAR FM) and Pottsy & Leighton (93.1 STARFM); Damien Willoughby and Jessica Doupe (97.7 SNOW FM, Capital Radio); Win Corp’s Marty & Erica (i98 FM); and Grant Broadcastings Pete & Lisa for Breakfast on MIX 104.9.

Finalists in non–metropolitan categories of Best Talk Presenter include Janice McGilchrist, (Bathurst Broadcasters); Leo Dekroo, (Supernetwork Radio Dubbo); Steve Mills, (6KG Radio West DMG); RG Capital Radio’s Graham Healy (4GR) and Steve Allan (2GGO); and Mike Jeffreys and Mike Welsh from 2CC Capital Radio.

Ace Radio Broadcasters and new station Hot Tomato also appear in the lists of country and provincial finalists

Organised by Commercial Radio Australia, on behalf of the radio industry, the Awards include 28 award categories, which cover all areas of radio broadcasting including news, talk, comedy, sport and music across metropolitan, provincial and country radio stations in most categories. The Australian Commercial Radio Awards differ from television’s Logie Awards, in that they are peer judged awards with judging panels comprised of industry members.

Chief executive officer of Commercial Radio Australia, Joan Warner said the list of finalists this year reflects the impressive wealth of talent working in metropolitan and regional radio stations in Australia. “The Awards provide a great opportunity to recognise the achievements of Australia’s radio broadcasters and the role radio plays in informing, entertaining and providing a voice for the community,” Ms Warner said.

A new Award introduced this year is Best Sales Person, which recognises an individual’s outstanding performance in sales and the key role played by sales in radio stations around the country.

Winners of the 2004 Awards, the 16th annual event, will be announced at a gala ceremony to be held at the Gold Coast Convention Centre on October 16. Master of ceremonies (MC) for the night is renowned radio personality, Kyle Sandilands.

The 2004 ACRAs will once again enjoy the support of Arbitron, Nielsen Media Research, Australian Retirement Fund, RCS Sound Software, Comsyst and The Music Network.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039 Note: A list of finalists in 21 categories is attached. Finalists in a further seven categories will be announced at a later date. A list of finalists is also available at our website: www.commercialradio.com.au


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12-Jul-04  STRONG GROWTH FOR RADIO AD REVENUE - NEW FIGURES FOR FINANCIAL YEAR

 

The commercial radio industry has recorded strong growth in advertising revenue for the past twelve months according to the latest PricewaterhouseCoopers Radio Revenue Performance figures released today, which show an increase of about 12 per cent to a total of $520 million, compared to the previous financial year.

PricewaterhouseCoopers Radio Revenue Performance figures show that metropolitan advertising revenue for the five main capital cities for the twelve months until the end of June 2004 grew most strongly in the second six months of this financial year  - 16 per cent compared to eight per cent between June and December 2003.

“The industry has delivered a very strong performance in the past twelve months – and most particularly in the last six months - which is an excellent result,”  Joan Warner, chief executive officer of industry body, Commercial Radio Australia, said today.

“Growth has also more than doubled compared to the 2003 financial year when advertising revenue grew by about five per cent (PricewaterhouseCoopers Radio Revenue Performance figures) - so this is a very strong result for the commercial radio industry.

“These figures also highlight the effectiveness of the industry’s $40 million national advertising campaign which promotes the benefits of advertising on radio.”

Ms Warner said the highly successful brand campaign had been well supported by the industry and would continue for a further twelve months with a new series of advertisements launched this month.

“The campaign over the past twelve months has exceeded our expectations in terms of generating awareness and altering the perceptions of radio, and now obviously has also helped deliver more dollars to the bottom line.

“Our job is to build on the campaign’s success; ensure that radio continues to grow its advertising revenue and ultimately convert these dollars into a larger slice of the overall advertising pie.”
The latest PricewaterhouseCoopers figures show growth for the twelve months to June 2004 was recorded across all metropolitan markets with the strongest growth in Brisbane (19% to $73.7 million); Melbourne (13% to $138.1 million); Perth (10% to $50.8 million); Sydney (10% to $209.7 million) and Adelaide (6 % to $47.6 million).

Ms Warner said the industry would continue to work hard on a number of other initiatives aimed to convince advertisers’ about radio’s benefits and also to allocate a larger portion of their marketing budgets to radio.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039


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09-Jul-04  JOHN LAWS GOES DIGITAL

 

Radio legend John Laws will open a digital radio display at the Domayne store in Sydney’s Alexandria next week.

The star attraction of the display is the Bug – the first radio in the world, which lets users pause, rewind and record live radio.  The striking-looking Bug has just been launched in the UK by PURE Digital and this is the first time it goes on show in Australia.

Listeners who get interrupted by a phone call while listening to their favourite program can simply pause and restart later, or hit rewind to play song or phone number again.  Like all digital radios, the Bug offers crystal clear sound as well as a high-resolution screen with scrolling text.

The digital radio centre is an initiative of the commercial radio industry, which has been lobbying the Federal Government to put in place a framework for the introduction of digital broadcasting.

2UE is one of 12 Sydney stations that is now simulcasting in digital as part of a consumer trial, with Triple M and the new FM station being set up by DMG Radio also set to join the trial. 

Mr Laws will open the digital radio centre at 8.30am on Thursday 15 July as part of a day-long outside broadcast from the store planned by 2UE.

Receivers on display include a range of the top selling brands from around the world including the latest home, portable and in-car digital radios, including boom boxes, pocket radios and PC cards by PURE Digital, Goodmans, Sangean, Blaupunkt, Bush, Morphy Richards and Ministry of Sound.

The display will be at Domayne for the next three months before moving to different retail locations over the next 12 months.

Visitors to the display will be able to experience the new technology and go in the running to win great prizes including a digital radio and a holiday for two to Egypt and Singapore flying business class, thanks to Gulf Air, Adventure World, Small Luxury Hotels of the World and Mr Travel Derek Taylor.

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965. 

More info on www.digitalradioaustralia.com.au.


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05-Jul-04  AUSTRALIANS WANT DIGITAL RADIO: RESEARCH

 

Australians are eager to experience digital radio, with new research showing 68 per cent of all respondents, and 80 per cent of those aged 20-24, would be “quite or very interested” in buying a digital radio if the service was available in their area.

“The new research supports the industry’s position that there is a strong potential consumer market for digital radio in Australia, and adds weight to the argument that the Government should clear the way for its introduction,” Joan Warner, chief executive officer of industry body Commercial Radio Australia said today.

“Australians are saying they want digital radio and would be prepared to invest in new radio sets to access new features and enhance their listening experience.”

The research, conducted by Colmar Brunton Media Solutions, found there was good consumer interest in digital radio across all age groups, with 68 per cent of all respondents saying they would be interested in buying a digital radio if the service was available.

Awareness of digital radio was a key to driving purchase interest, with 81 per cent of those who said they knew “a little” about digital radio interested in buying one, and 86 per cent of those who said they knew “quite a lot” showing interest.

“The research is very encouraging and supports the view that Australians are early adopters of new technology, see benefits in the concept of digital radio and are prepared to invest in new radio sets, primarily for the enhanced sound quality,” Ms Warner said.

Research firm Colmar Brunton conducted the attitudes survey among 1500 participants in Sydney in May as part of its online Omnibus study.  The research showed that about half of respondents were aware of digital radio, with 66 per cent of males and 43 per cent of females saying they had heard about it.

CD-quality sound with no interference was nominated as the most attractive feature of digital radio (nominated by 75 per cent of respondents). The reliability of the digital signal, which does not require retuning, was second on 71 per cent.  The ability to select all stations by name from a menu (no need to select AM/FM or frequency) achieved a 45% rating, and having a screen to display scrolling text such as news and song titles scored 42%.

“Enhanced sound quality was the single most important feature for all people, but particularly those who said they were predominantly AM radio listeners,” Ms Warner said.  Among respondents aged 35-39 and 50-65, menu station selection was a significant positive feature.  Those aged 20-24 were most interested in having an information screen, and those aged 18-24 said having a rewind function was an important feature.

Broadcasters are conducting digital radio trials in Sydney and are in discussion with the Federal Government over a policy and timeframe for its introduction. The industry views digital broadcasting as critical to its future and has committed to investing an estimated $400 million in building a national digital network in return for no-cost and priority access to digital spectrum for existing in-band broadcasters.

Ms Warner said the digital trials were moving into an exciting phase, with radio stations now broadcasting real-time dynamic scrolling text of upcoming and currently-playing song titles, breaking news and presenter information.

The first consumer research panels have also been formed to gain feedback from a wide range of listeners, and leading advertising agencies have been invited to take part in an advertising advisory panel.

In May, the radio industry and Harvey Norman joined forces to open Australia’s first digital radio centre at the Auburn store in Sydney, showcasing a range of the latest digital radios for the home, car and portable market.  The centre closes today but will be reopened at Domayne Alexandria on 14 July with new products, including the world’s first radio capable of pausing, rewinding and recording live radio.  Shoppers who visit the display have the chance to win a digital radio or a luxury holiday for two to Egypt and Singapore courtesy of Gulf Air, Adventure World, Small Luxury Hotels of the World and Mr Travel Derek Taylor.

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965.


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30-Jun-04  NEW $20 MILLION FOR RADIO CAMPAIGN

 

The commercial radio industry has committed another $20 million in airtime over the next twelve months to continue a major national advertising campaign targeting advertisers and marketers.

The campaign, which has been running for the past year, will continue on all radio networks with a series of new 45 second advertisements, which target a range of audiences identified as potential opportunities for radio.

“We are all about ensuring radio is top of mind for people wanting to advertise and so we must ensure the message that radio is an extremely powerful medium is spread far and wide,” Joan Warner, chief executive officer of peak industry body, Commercial Radio Australia said today.

“This additional allocation of airtime means that a total of $40 million in commercial radio airtime will have been allocated over two years and highlights an enormous commitment from the industry and how successful the campaign has been to date.”

Ms Warner said the immediate benefits of the campaign were reflected in the latest PricewaterhouseCoopers Radio Revenue Performance figures which show that in the 11 months to May this year, advertising revenue on metropolitan radio had increased by nearly 11 per cent to $471.7 million compared to the same timeframe a year ago.

The national figure for May was $44.3 million – an increase of nearly 13 per cent on May in 2003.

“Radio has performed consistently well over the past twelve months in increasing advertising revenue which is very pleasing but the industry’s main objective is now to convert this into a larger slice of the overall advertising pie.”

The new ads, to start tomorrow (Thursday, July 1), target busy Mums, the finance sector, and over 55s and reinforce the message that radio is an effective way to reach your audience compared to other mediums, particularly television and newspapers.

The ads continue their humorous tone but at the same time include the facts that radio advertising throughout the day is twice as effective as reaching your audience than TV and also that most days, people spend around seven times longer listening to their radio than reading a newspaper.

Ms Warner said an evaluation study of the campaign in December last year by independent research firm TNS, showed 50 per cent of advertisers surveyed saying it had improved their opinion of radio as an advertising medium and/or they intended to use radio more heavily in the marketing mix.

The study also found that the campaign achieved excellent cut-through and demonstrates that we have been successful in getting the advertising industry to rethink the way it uses radio as an advertising medium.”

Michael Anderson, chair of the radio industry Brand Committee and chief operating officer of Austereo, said: “The campaign over the past twelve months has not only exceeded our expectations in terms of generating awareness and altering the perceptions of radio, but it also demonstrated how to use radio creatively to maximum effect. In looking to continue the campaign for a further twelve months, we seek to maintain that momentum and also to create further opportunity to position the strength of radio with individual agencies and clients.”

The new advertisements have been devised by creative director Ralph van Dijk of advertising agency Eardrum, a UK sound specialist that has won over 100 awards and established operations in Australia in March. Eardrum also devised the campaign over the past twelve months.
 

I'm thrilled the first campaign has gone down so well both with the target audience and the listeners, the general feeling is the new campaign is even stronger. As well as highlighting more of the numbers based arguments, the new ads promote radio's unique strength in creating and reinforcing brand personality. Something more and more advertisers are discovering,” Mr van Dijk said.

Ms Warner said the $40 million brand campaign spearheaded the industry’s push to promote radio’s effectiveness as an advertising medium for advertisers, and despite a positive response so far, more still needs to be done.

“The industry is working hard on a number of other initiatives aimed to convince advertisers’ about radio’s benefits and to allocate a larger portion of their marketing budgets to radio,” Ms Warner said.

These initiatives include:

  • the establishment of a Creative Advisory Committee to advise the radio industry on advertising issues and help devise strategies to increase the industry’s share of the advertising market
  • commissioning Media Multiplier Research to look at the effectiveness of advertising on radio compared to other mediums - particularly television.  This study aims to determine the effectiveness of a combined radio and television scheduling strategy compared to a television only strategy - using sales as the quantifier. The research will take a small percentage of television budget and redeploys it into radio sales to show how this will increase sales overall. It is based on similar research in the UK and Canada which showed growth in sales of between 9-14 per cent
  • the development of a Radio Planning and Advisory Service to help media planners, creative and clients plan campaigns using radio and also help with the creative aspects
  • improving education and training programs for radio copywriting 

 Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039

Media note: The new advertisements can be heard on our website

 

21-Jun-04  CREATIVE ADVISORY COMMITTEE FOR RADIO

 

A Creative Advisory Committee will be established to advise the radio industry on advertising issues and help devise strategies to increase the industry’s share of the advertising market.

The Committee, the result of a think tank held with key creative directors of leading national advertising agencies and the radio industry in Sydney last month, will meet regularly and comprise many of the directors who attended the meeting.

Chief executive officer of Commercial Radio Australia, Joan Warner said the committee would also consider other ideas to help promote radio advertising.

“Ideas to be considered by the Committee once it’s established might include broadening the education and training programs already on offer for radio copywriters and establishing a library of creative excellence including some of the best radio ads from around the world,” Ms Warner said.

Ms Warner said the establishment of a Committee is part of an overall push by the commercial radio industry to promote radio’s effectiveness as an advertising medium for advertisers, which has been spearheaded by a $20 million national advertising campaign.

Despite a positive response to the brand campaign, the industry recognises that there is more to do and one challenge identified was improving the creative component of radio advertising,” Ms Warner said.

“The think tank identified education and training and well as peer recognition as important elements to improving the creative component of radio advertising and providing the medium the recognition it deserves.Overall the day was very worthwhile and provided valuable feedback for the industry about ways to further improve radio advertising and gain a larger share of the overall market.”

The creative directors who attended the think tank included Ralph van Dijk (Eardrum); Peter Withy (KWP! Adelaide); Mike Edmonds from Perth; Craig Moore (Campaign Palace Sydney); John Mescall (Smart Melbourne); Steve Yolland (Magnum Opus); Jonathon Kneebone (Glue Society Sydney), Ben Lilley (SMART); Matt McGrath (Young & Rubican); Mark Dove (George Patterson Partners, Sydney) and Simon Collins (JWT Sydney).

“Better radio ads are good for consumers, good for marketers, and contribute to a better radio environment overall. The new advisory committee is a very positive step in this direction. If the best and brightest minds of Australian advertising bring the searchlight of their intellects to bear on this problem, then the future will be bright indeed. Certainly the seminar in Sydney was an excellent start. And as Horace said, “he that hath made a beginning hath half the task completed. Steve Yolland, Magnum Opus

We all know how much good creative improves effectiveness, but when it comes to radio agencies, clients and stations have all been guilty of letting standards slip. The objective of this advisory committee is to get things back on track. The ultimate winners will be the advertisers.  Ralph van Dijk , Eardrum            

I thought it was very ballsy of commercial radio to invite a bunch of cynical old creatives to a meeting and ask them what radio's doing wrong. The fact that the group came up with some genuinely innovative and exciting ideas is testament to the value of this approach. I hope the advisory committee helps in some genuine way to improving the standard of Australian radio advertising.” Mike Edmonds from Perth

Ms Warner said the first meeting of the Creative Advisory Committee is scheduled for later next month.

Media contact: Jenny Stevenson. Ph: 0402 214 039

 

 

 


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02-Jun-04  ENTRIES STRONG FOR 2004 RADIO AWARDS

 

Nearly 1200 entries have been received for this year’s Australian Commercial Radio Awards (ACRAs), which means the event looks set to be one of the best so far, according to chief executive officer of Commercial Radio Australia, Joan Warner.

“This year entries are up once again by over 10% on last year’s. A new category, Best Sales Person has received a good response from the industry,” said Ms Warner

Organised by Commercial Radio Australia, on behalf of the radio industry, the ACRAs include 28 award categories, which cover all areas of radio broadcasting including news, talk, sport, music and entertainment. The 2004 Awards, the 16th annual event, will be announced at a gala ceremony to be held at the Gold Coast Convention Centre on October 16.

Ms Warner said the Awards provide a great opportunity to recognise the achievements of Australia’s radio broadcasters and the role radio plays in informing, entertaining and providing a voice for the community.

“This year’s Awards look set to be very exciting with MC for the night, renowned radio personality, Kyle Sandilands,” Ms Warner said.

Ms Warner said a feature of the Awards is the Hall of Fame, which acknowledges a lifelong commitment to the Australian radio industry. Last year, industry stalwart, John Laws was inducted into the Hall of Fame. Other previous inductees have included Bob Rogers, John Brennan, Paul Thompson and Janet Cameron.  Hall of Fame recipients are nominated by industry colleagues and decided by a high level judging committee. 

The Australian Commercial Radio Awards differ from television’s Logie Awards, in that an industry panel judges winners.  Initial judging of the Awards will take place next month with finalists for each category announced in July.

The 2004 ACRAs will once again enjoy the support of Arbitron, Nielsen Media Research, Australian Retirement Fund, RCS Sound Software, Comsyst and The Music Network.

For further information about the Awards please visit the website at www.commercialradio.com.au

Media contact: Jenny Stevenson. Ph: 0402 214 039 or 02 9281 6577


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20-May-04  INDUSTRY THINK TANK TO IMPROVE RADIO ADS

 

Australia’s leading creative directors will meet with the commercial radio industry in Sydney later this month to help determine a strategy to improve radio advertisements and also increase the industry’s share of the advertising market.

About a dozen creative directors of leading national advertising agencies will meet with radio industry executives to identify any creative blockages for radio advertising and develop a strategy to further improve radio advertising.

The inaugural Radio Think Tank is part of an overall push by the commercial radio industry to promote radio’s effectiveness as an advertising medium for advertisers, which has been spearheaded by a $20 million national advertising campaign.

Chief executive officer of Commercial Radio Australia, Joan Warner said the industry was working hard to convince advertisers about radio’s benefits and to allocate a larger portion of their marketing budgets to radio.

“Despite a positive response to the brand campaign, the industry recognises that there is more to do and one challenge identified was improving the creative component of radio advertising,” Ms Warner said.

“The think tank is part of a broad strategy to promote the benefits of radio advertising which also includes extensive research into radio advertising effectiveness and improving the education and training available for radio copywriters.

“Writing well for radio is often challenging but incredibly rewarding and the new course provides a broad range of radio writing skills which should help grow the pool of talented copywriters who specialise in writing for radio.”

The creative directors attending the think tank include Ralph van Dijk (Eardrum); Peter Withy (KWP! Adelaide); Mike Edmonds from Perth; Craig Moore (Campaign Palace Sydney); Sean Cummins (Cummins and Partners Melbourne); James McGrath (George Patterson Bates Melbourne); John Mescall (Smart Melbourne); Steve Yolland (Magnum Opus) and Jonathon Kneebone (Glue Society Sydney).

“This is a terrific initiative by Commercial Radio Australia and I applaud their commitment. Radio needs a creative boost in this country but it's no good us Creative Directors and Radio Nuts moaning to ourselves behind closed doors. We have to team up with the radio industry and think of more creative ways of having clients and agencies

“Why do I care about the future of radio advertising? Close your eyes. Listen. I can make anything happen in the space between your ears. Anything. No limits. Budgets don’t matter. The impossible is possible. Pure imagination rules here. How exciting is that?” Steve Yolland, Magnum Opus           

“Radio is not broadcast. It is narrowcast. It is a superbly personal medium that, if harnessed well by brands, gets to a person’s heart quicker than any other medium, because that person has to be involved. They have to picture the brand and be included in the message. It’s like whispering in someone’s ear. How more powerful can communications get?” Sean Cummins, Cummins and Partners

“This is a great time for radio as more and more large brands are using the medium. But it's also high time agencies got serious about radio creative and started to invest more time and money in to getting good work. Events like this Think Tank will kick start this process.” Ralph van Dijk, Eardrum

“Radio must regain its place in a creative person's book. All too often we only see TV reel and print yet radio can and should offer the greatest creative flexibility and freedom from budget constraints”.  Peter Withy, KWP! Advertising

“Radio advertising needs to be reinstated to its former position as the medium of choice after Television, not some distant afterthought beyond virtually every other form of media. It has the unique ability (when handled perfectly) to really engage at a really intimate level, right inside the head of the consumer.” James McGrath, George Patterson Bates

The day-long, think tank will be held at the Bondi Icebergs in Sydney on May 27.

Media contact: Jenny Stevenson. Ph:
0402 214 039


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17-May-04  RADIO ADVERTISING CONTINUES STRONG PERFORMANCE

 

Advertising revenue for metropolitan commercial radio continued its strong performance in April recording a 12 per cent increase to $42 million compared with the same month last year, according to figures released today.

PricewaterhouseCoopers Radio Revenue Performance figures also show that metropolitan advertising revenue for the five main capital cities was up by ten per cent to $427 million in the ten months to April 2004, compared with the same period a year ago.

“Overall the industry has delivered a better ten months to April compared with the previous financial year – a good indicator of the strength of the market for commercial radio,” Joan Warner, chief executive officer of industry body, Commercial Radio Australia, said today.

“The radio advertising market continues to perform well and despite monthly figures this year slowing, overall the industry is still recording double digit figure growth – a strong result,” Ms Warner said.

Monthly growth figures for the metropolitan radio market recorded this year are January (19%); February (15%) and March (14.5%).

For the month of April, all five metropolitan markets except Adelaide experienced an increase in revenue with the strongest growth recorded in Brisbane (20.5%); Perth (14%); Melbourne (12.5%); and Sydney (12%).

Ms Warner said the industry was working hard to promote radio as an advertising medium, and had nearly completed a twelve month, $20 million national brand campaign which delivers the message that radio advertising is twice as effective at reaching audiences throughout the day as television.

The industry has also commissioned research into radio advertising effectiveness and later this month is hosting a creative workshop as part of a strategy to improve the quality of radio advertisements and convince advertisers to spend more of their advertising budget on radio.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039
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30-Apr-04  RADIO UNVEILS ITS FUTURE AT OPENING EVENT

 

Australians will have their first opportunity to get a sneak preview of the future of radio when the latest home, in-car and portable digital radio receivers are unveiled at a special event at Harvey Norman Auburn next week.

The first digital radio consumer centre will be officially opened at 11am on Friday May 7 by radio personalities Paul Murray from Nova 96.9, popular 2GB presenters Murray Wilton and Glenn Wheeler, and WSFM’s out and about personality Rob Neil.

The 2DAY FM Black Thunders will conduct a live cross and provide giveaways for shoppers, and representatives from top receiver manufacturers Pure, Sangean and Grundig will be on hand to provide demonstrations of their latest products.

Shoppers will be able to meet some of their favourite radio personalities, find out what the new technology can do, and go in the running to win one of four state-of-the-art digital radios and an exotic holiday for two to Egypt flying in business class luxury with Gulf Air, thanks to Mr Travel, Derek Taylor.  A stylish Ministry of Sound portable radio valued at $400 will be won on the spot.

Digital radio, which has been hailed as the biggest advance for radio since the introduction of FM in the 1970s, provides CD-quality sound, easy tuning and screens which feature scrolling text such as song titles, news headlines and other information. 

“Digital radio is a quantum leap forward for the industry because the technology’s greater data-carrying capacity means we will be able to deliver listeners more choice, better reception, pictures, interactive features and even the ability to rewind or record a segment of their favourite program for listening at a later time,” said Joan Warner; chief executive officer of industry body Commercial Radio Australia.

The display will feature a range of digital receivers, which are not yet on sale in Australia, including the popular Pure Evoke 2, which can tune to digital as well as FM, a Radioscape PCI card which allows listeners to listen through their computers and browse web pages; and a Ministry of Sound Boombox which includes a CD player.  The latest funky Pure Bug portable - which can pause and rewind live radio and has a USB port for computer connection - will be added to the display as soon as it is launched in the UK in May. 

“We’re delighted Harvey Norman has come on board as a strategic partner in the digital radio trials because they are known for being a leader in technology products, and the high traffic coming through the store will give us a great opportunity to assess consumer response,” Ms Warner said. 

Sydney stations Nova 96.9, 2GB, 2CH, 2UE, 2DAYFM, 2KY, 2SM, WS-FM, ABC Classic FM, ABC dig internet radio and SBS began broadcasting in digital in December as part of an 18-month pilot project to test the technical capabilities of the Eureka 147 technology; and listener and advertiser reaction to digital receivers and content.  

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965.  Note: media welcome to attend the launch.  Images of digital radios and radio personalities available.


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14-Apr-04  RADIO ADVERTISING STRONG IN MARCH QUARTER

 

Commercial radio metropolitan advertising revenue increased by 16.3 per cent to $118.4 million in the March quarter 2004 compared with the same period a year ago, according to data released today.

PricewaterhouseCoopers Radio Revenue Performance figures also showed that metropolitan advertising revenue for the five main capital cities was up by 14.5 per cent to $43.4 million in the month of March 2004, compared with March 2003.

“Brisbane recorded the strongest growth in March of 32 per cent, followed by Melbourne on 18 per cent,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.  In Sydney, the largest radio market, revenue rose by 10.9 per cent in March 2004.

“Despite the recent increase in media choices, radio continues to attract large and relatively stable audiences and this makes it an attractive option for marketers,” she said.

Ms Warner said data released today by the Commercial Economic Advisory Service of Australia (CEASA) demonstrated radio’s consistency in a competitive marketplace.

CEASA’s Advertising Expenditure in Main Media report shows total radio advertising revenue (including metropolitan and regional) increased by 4.9 per cent to $736.9 million for the 2003 calendar year, the industry’s third successive year of growth.

The CEASA figures show advertising revenue for metropolitan radio (including both national and non-national advertiser categories) increased to $484.8 million in 2003 (up by 6.2 %).  Regional radio (including both national and non-national) grew to $238.5 million (up by 4.6%).

“While we are pleased about the growth in revenues, the industry has a long battle ahead of it to lift radio’s overall share of total advertising expenditure, which remains at around eight per cent,” Ms Warner said.

The industry is undertaking an on-air brand campaign to promote radio as an advertising medium, commissioning research into radio advertising effectiveness and hosting creative workshops as part of a strategy to convince advertisers of radio’s benefits and to allocate a larger portion of their marketing budgets to radio.


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13-Apr-04  NEW COPYWRITING COURSE FOR RADIO

 

A new copywriting course for radio will start later this month aimed at equipping copywriters with the skills and techniques needed to produce good radio creative.

“Writing well for radio is often challenging but incredibly rewarding.  Enhancing the skills of radio creatives is a key focus for the commercial radio industry as part of an overall strategy aimed at increasing advertisers’ use of the medium.” Joan Warner, chief executive officer of Commercial Radio Australia said today.

“Writing creatively for radio takes incredible skill, talent and idea generation hence the development of this course.  This course aims to provide industry copywriters with a broader range of radio writing skills growing the pool of very talented copywriters who specialise in writing for radio.”

Called Creative Craft of Radio Copywriting, the course will cost $900, and be run twice a year by the Australian Film Television and Radio School (AFTRS).

The content of the course was developed jointly by Commercial Radio Australia and renowned industry copywriters, Kevin Best and John Dickson.

The 12-week correspondence course will cover a range of topics including marketing and advertising, ideas generation, the copywriting brief and writing the advertisement.

Ms Warner said copywriters for radio advertisements were under incredible time pressure to perform and had the unique job of writing specifically for audio – a difficult task.

Ms Warner said feedback from the pilot course run last year was very positive.  All agreed that the benefits of the course to radio copywriters were considerable.

The content of the course was great - the techniques throughout the course were a real eye opener

A very good course.  Very thorough and well presented. I benefited a lot from this course and just wish it was around when I first got into radio!

The course is great for individuals who are new to the industry or who want to crack into copywriting.

Students graduating from the Creative Craft of Radio Copywriting will receive a nationally recognised AFTRS qualification.  Enrolments for the 2004 course are now open.

 

Media contact: Jenny Stevenson. Ph: 0402 214 039


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13-Apr-04  RADIO CONTINUES CONSISTENT PERFORMANCE – CEASA FIGURES

 

Radio has continued its consistent performance in attracting advertising revenue with an increase in advertising expenditure of around five per cent to $736.9 million for the 2003 calendar year, according to Commercial Economic Advisory Service of Australia (CEASA) figures released today.

Joan Warner, chief executive officer of Commercial Radio Australia said CEASA’s Advertising Expenditure in Main Media report shows radio is the only medium to increase its advertising expenditure each year for the past three years, demonstrating a consistent performance in a competitive marketplace.

The CEASA figures show that radio advertising expenditure increased by 4.9 per cent in 2003 compared with 2002; grew by 1.6 per cent in 2001 compared with 2000 and increased by 1.1 per cent in 2002 compared with 2001.

“Whilst commercial radio may not have grown as strongly in 2003 as other mediums, it has performed consistently over the past three years. The industry is working hard to raise awareness about the many strengths of radio advertising – its cost effectiveness, flexibility and reach,” Ms Warner said.

The CEASA report shows both non-national and national categories for radio grew in 2003 compared to the previous year.  Total expenditure for radio remained at around eight per cent of overall advertising revenue.

Ms Warner said both metropolitan and regional stations had also experienced growth in advertising revenue during 2003.

The figures show advertising revenue for metropolitan radio (including both national and non-national) increased to $484.8 million in 2003 (up by 6.2 %) and for regional radio (including both national and non-national) grew to $238.5 million (up by 4.6%).

“These figures, coupled with strong growth experienced in the first two months of this year, as indicated by Price Waterhouse Coopers Radio Revenue figures, suggest that commercial radio looks set to continue its consistent performance in attracting advertising revenue this year,” Ms Warner said.

Changes in total advertising expenditure

Medium

2003-2002 % change

2001-2002 % change

2000-2001 % change

Newspapers

6.8%

-2.8

-6.8

Magazines

6.6%

-0.7

-6.2

Television

9.9%

6.8

-9.3

Radio

4.9%

1.1

1.6

Outdoor

13.6%

-3.7

-1.8

Cinema

13.6%

-10.1

-7.0

 Source: CEASA Report, Advertising Expenditure in Main Media, 2003. Radio includes metropolitan, regional and community radio.  Data for television includes metropolitan, regional and Pay TV.

Media contact: Jenny Stevenson. Ph: 0402 214 039


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08-Apr-04  DIGITAL RADIO PROJECT ANNOUNCES STRATEGIC RESEARCH PARTNERSHIP

 

The Sydney digital radio consortium today announced that Colmar Brunton, one of Australia’s largest research consultancies, will provide strategic research services for the project.

Colmar Brunton, through its specialist Media Solutions team, will track awareness of, and attitudes to, digital radio using its omnibus study, which covers 30,000 Australians each week. Colmar Brunton Media Solutions will work with the Sydney radio consortium to develop key questions to go out to its NSW panel in two separate waves over the next 12 - 18 months.

The questions will help the industry to obtain quantitative data on awareness, general receptivity to the new technology, barriers to usage and the attractiveness of specific features such as scrolling news headlines and song titles.

“We are very pleased that Colmar Brunton has come on board as a key strategic partner in the trials and the development of digital radio in Australia,” said Joan Warner, chief executive officer of industry body Commercial Radio Australia.

“The quantitative research into Australian attitudes to digital radio that we obtain through Colmar Brunton, combined with information through our soon to be launched consumer display centres, and the qualitative data gained through our structured listener panels, will provide valuable insights into how the industry should approach the introduction and rollout of this new technology.

”General awareness of digital radio is currently low among the general listening public but Australians are well-known for being early adopters of new technology, and we expect interest and demand to grow as people become aware of its benefits.”

John Shanahan, CEO of Colmar Brunton said: ”Colmar Brunton has specialised in guiding many new products to market in our past 20 years.  To be involved with a new technology like digital radio is exciting.  Knowing how consumers are responding in the early days will be critical to its long term success.”

 

Digital Radio Broadcasting Australia (DRBA), a consortium of commercial and public radio broadcasters, is running an 18-month consumer trial of digital radio in Sydney.  The industry will be conducting qualitative research involving around 100 people, in the initial stages, who will be involved in specific and carefully structured digital radio test panels.  People interested in participating on these panels can complete a registration form on the website www.digitalradioaustralia.com.au.

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965


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07-Apr-04  ENTRIES OPEN FOR 2004 RADIO AWARDS

 

Entries are open for this year’s Australian Commercial Radio Awards, the 16th annual event, which will be held on the Gold Coast in October.

Organised by Commercial Radio Australia, on behalf of the radio industry, the Awards include 28 award categories, which cover all areas of radio broadcasting including news, talk, sport, music and entertainment. The Australian Commercial Radio Awards differ from television’s Logie Awards, in that they are peer judged awards with judging panels comprised of industry members.

Chief executive officer of Commercial Radio Australia, Joan Warner said the Awards provide a great opportunity to recognise the achievements of Australia’s radio broadcasters and the role radio plays in informing, entertaining and providing a voice for the community.

This year’s Awards look set to be one of the most exciting and we are expecting yet another record number of entries, Ms Warner said.

A new Award has been introduced this year called Best Sales Person, which recognizes an individual’s performance in sales and is open to metropolitan, provincial and country radio stations.

Ms Warner said a feature of the Awards is the Hall of Fame, which acknowledges a lifelong commitment to the Australian radio industry. Last year, industry stalwart, John Laws was inducted into the Hall of Fame. Other previous inductees have included Bob Rodgers and Paul Thompson.  Hall of Fame recipients are nominated by industry colleagues and decided by a high level judging committee. 

Each year, the Awards are held in a different state and at a different venue. This year, the Awards will be announced at a gala ceremony to be held at the Gold Coast Convention Centre on October 16.

Entries for the 2004 Australian Commercial Radio Awards close at close of business on Friday 14 May Information about entering the Awards, categories and conditions of entry can be found at the Commercial Radio Australia website at www.commercialradio.com.au

Media contact: Jenny Stevenson. Ph: 0402 214 039


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31-Mar-04  YOUTH TARGETED IN RADIO CAMPAIGN

 

The youth market is the latest to be targeted as part of the industry’s $20 million advertising campaign aimed at highlighting radio’s effectiveness as an advertising medium for advertisers and marketers.

”Radio is extremely effective at targeting young people and this advertisement is about highlighting that fact to people wanting to communicate directly with this market, “ chief executive officer of Commercial Radio Australia, Joan Warner said today.

The 45-second radio advertisement tells the story of two teenage girls, Madison and Alecia, talking about the importance of radio in their lives. It will air nationally on all commercial radio stations from tomorrow (April 1).

“Commercial radio continues to gain in popularity among younger listeners who are spending more time listening to radio – a trend that has been evident over the past five years,” Ms Warner said.

Recent trends research, conducted by Nielsen Media Research of its ratings surveys over five years, shows young people (aged 10-17 and 18-24) spent significantly more time listening to commercial radio in 2003 compared to 1999. For the 18-24 year olds, listening time increased by one hour and three minutes to 18 hours and 31 minutes a week in 2003 and for the 10-17 year olds, listening time increased by one hour and 24 minutes to a total of 11 hours and 54 minutes a week spent listening to radio in 2003.

The research also shows that commercial radio reached 81.5 per cent of people aged between 18-24 in 2003 compared with 78 per cent in 1999. Reach for 10-17 year olds increased to 84.3 per cent in 2003 – up from 82 per cent in 1999.

Today's young people love radio because it complements a faster-paced lifestyle and it is also the most interactive and portable medium,” Ms Warner said.

Younger audiences, particularly the under-25s, have access to new technology and mobile phones, and they have taken very quickly to interacting with their favourite radio stations and DJs via email and SMS to request songs, have their say or enter competitions.

“The youth market provides a great opportunity to increase radio’s share of advertisers’ current radio spend as well as bring new advertisers into radio,” Ms Warner said.

The youth advertisement is part of a national brand campaign for radio, started in June last year, and devised by creative director Ralph van Dijk of advertising agency Eardrum. It delivers the message that radio advertising is twice as effective at reaching audiences throughout the day as television. 

“This commercial highlights the importance of radio in the lives of young people. No other medium is as effective at communicating to them in their own language, one to one, wherever they are”, Mr van Dijk said.

An evaluation of the overall brand campaign late last year by research firm TNS showed 80 per cent of advertisers found radio an effective way to target young people.

Media contact: Jenny Stevenson. Ph: 0402 214 039


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16-Mar-04  ADVERTISING REVENUE STRONG FOR RADIO

 

Commercial radio continues to perform well this year with revenue figures for February up by 15 per cent according to figures released today, Joan Warner, chief executive officer of Commercial Radio Australia said.

Price Waterhouse Coopers Radio Revenue performance figures show metropolitan advertising revenue for commercial radio in February this year was around $39 million compared to around $34 million for the same month last year.

“These figures indicate a strong financial year for radio with a ten per cent increase in revenue in the eight months to February this year to around $342 million nationally, ” Ms Warner said.

“Radio is continuing its strong performance of last year and looks set to increase its market share in 2004 despite a very competitive marketplace for the advertising dollar.

“This is great news for the industry and highlights radio’s resilience and strength in attracting the advertising dollar based on its cost-effectiveness and reliability.”

Ms Warner said the industry’s $20 million national brand campaign, launched in July last year and aimed at attracting increased advertising revenue for commercial radio, had greatly helped raise awareness about the impact of radio advertising.

“The campaign, which delivers the message that radio advertising is twice as effective at reaching audiences throughout the day as TV, has been very successful in encouraging the advertising industry to rethink the way it uses radio as an advertising medium.”

Ms Warner said all States had experienced an increase in revenue in February with the strongest growth recorded in Brisbane (30%); Melbourne (22%) and Sydney (12%).

Media contact: Jenny Stevenson. Ph: 0402 214 039


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11-Mar-04  DIGITAL RADIO SIGNS TEXT DEAL

 

Australian radio broadcasters have signed a deal with Unique Interactive, the software division of British broadcaster UBC Media, to supply dynamic text services for the Sydney digital radio trials.

Joan Warner, chief executive officer of peak industry body, Commercial Radio , said the consortium of 12 radio stations involved in the trial would use the innovative web-based system to monitor and update scrolling text.

“Listeners to the pilot digital broadcasts will be able to receive song and artist information as well as the latest news, sport and weather headlines on a small screen alongside the traditional audio broadcasts,” Ms Warner said.

“The ‘ManDLS’ software allows the stations to manually update any of their dynamic text messages and also links into internal systems to enable news, radio promotions and any other dynamic content, originating from the stations or elsewhere, to be used directly within the text stream.”

UBC Media is the largest independent producer of radio programming for the BBC and also has significant digital radio interests in London .

Twelve Sydney stations - Nova 969, 2GB, 2CH, 2UE, 2Day FM, 2KY, 2SM, WS-FM, ABC Classic FM, ABC dig internet radio and two SBS Radio services – began broadcasting in digital in December 2003.

Ms Warner said the first phase of the trials had been successful in demonstrating that digital radio broadcasts could be transmitted between two television stations on the VHF spectrum without causing interference to the television broadcasts.

“This now allows us to move forward with other important aspects of the trials such as the comparative efficiency of LBand, the assessment of coverage using one transmission site, and, the all-important tests of listener and advertiser reaction to the Eureka 147 digital audio broadcasting system.”

Ms Warner, who will be speaking on Australian and global developments in digital radio at the Australian Broadcasting Summit in Sydney on March 17, said the commercial radio industry had presented a policy position to the Federal Government and was continuing to push for the introduction of digital radio technology in Australia.

“Every communication medium is embracing the superior quality and increased capacity made possible by digital technology.  If radio were the only medium not to go digital, it could seriously impact on the industry’s ability to innovate and continue to appeal to young audiences and future generations accustomed to a vast array of digital choices,” she said.


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24-Feb-04  YOUNG PEOPLE TUNE IN - RATINGS

 

Today’s ratings results show the amount of time young people listen to radio across Australia has increased significantly this year compared to the same period last year, chief executive officer of Commercial Radio Australia, Joan Warner said today.

The figures show that people aged between 18 and 24 increased the time they spent listening to radio in the first survey period for this year by one hour and 46 minutes to nineteen hours and 36 minutes a week – up from seventeen hours and 50 minutes in survey one last year,Ms Warner said.

This is indicative of a trend over the past few years which shows that commercial radio continues to gain in popularity among younger listeners – which is great news for the industry..

Recent trends research, conducted by Nielsen Media Research of its ratings surveys over five years, shows young people (aged 18-24) spent one hour and three minutes more time listening to commercial radio in 2003 (18 hours 31 mins in an average week) compared to 1999.

The research also shows that commercial radio reached 81.5 per cent of people aged between 18-24 in 2003 compared with 78 per cent in 1999.

Today's young people love radio because it complements a faster-paced lifestyle and it is also the most interactive and immediate medium.

Younger audiences, particularly the under-25s, have access to new technology and mobile phones, and they have taken very quickly to interacting with their favourite radio stations and DJs via email and SMS to request songs, have their say or enter competitions,Ms Warner said.

Media contact: Jenny Stevenson. Ph: 0402 214 039

Source:  Nielsen Media Research.  Unless otherwise stated, all figures refer to average of surveys 1999-2003 for five capital cities, Monday-Sunday, 5.30am-12midnight.


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17-Feb-04  STRONG START FOR RADIO IN 2004

 

Figures released today show a strong start to the year for commercial radio nationwide with revenue figures for January up by 19 per cent, Joan Warner, chief executive officer of Commercial Radio Australia said today.

Price Waterhouse Coopers Radio Revenue performance figures show metropolitan advertising revenue for commercial radio in January this year was around $36 million compared to $30 million for the same month last year.

“These figures augur well for a stronger year for commercial radio and follow a solid performance in 2003 where revenue for the full calendar year increased by about six per cent to around $485 million,” Ms Warner said.

Ms Warner said all States had experienced an increase in revenue in January with the strongest growth recorded in Brisbane (34%); Melbourne (25%) and Sydney (16%).

“This growth also compares well with many international markets which recorded flatter growth in radio revenue last year and are expecting 2004 to remain weak with estimates of growth at about four per cent or less, according to research by an international investment bank.”

Ms Warner said 2004 looks set to be a very exciting year for radio Australia-wide with radio stations throughout the nation optimistic about growth prospects for the year.

“I believe radio’s reliability and cost-effectiveness will again prove its strongest assets in terms of attracting the advertising dollar in 2004.”

Ms Warner said all eyes in the radio industry would be focused on the results of the first radio ratings survey of the year, to be released next week, with the most hotly contested spot the breakfast segment.

“Commercial radio reaches over two million people in both Sydney and Melbourne during breakfast in an average week *, so it is a very powerful timeslot.

“The industry is also hopeful of building on latest figures, which show radio reached 80 per cent of Australians in 2003 and that people listen to around 19 hours of commercial radio each week, *” Ms Warner said.

Media contact: Jenny Stevenson. Ph: 02 9281 6577 or 0402 214 039

  Source:  Nielsen Media Research, average of five capital cities, Surveys 1-8, 2003, Monday-Sunday 5.30am-12midnight, people aged 10+.


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06-Feb-04  REVIEW OF COMMERCIAL RADIO CODES OF PRACTICE

 

Peak industry body Commercial Radio Australia is conducting a review of the Commercial Radio Codes of Practice and is seeking public comments on the draft revised Codes.

The Codes regulate commercial radio content in accordance with community standards, help listeners make informed choices about their radio listening and provide procedures for the handling of listener complaints.

“Commercial radio broadcasters take their responsibilities under the Codes very seriously and the public review process plays an important part in ensuring programming reflects community standards and expectations,” said Joan Warner, chief executive officer of Commercial Radio Australia.

“The industry is satisfied that the Codes are working effectively, given listener feedback to stations and research by the Australian Broadcasting Authority both show Australians are highly satisfied with the choice of commercial radio services available to them and are less concerned about the content of programs than six years ago.  In addition, breach findings made by the ABA and the number of complaints about the content of programs have dropped progressively since the Codes were last registered.”

The Codes were last reviewed in October 1999.  In December 2001, Code of Practice 8, which relates to broadcasts of emergency information, was registered by the ABA.

The closing date for public comment to the review of the Codes is Friday, 19 March 2004.  Comments can be submitted by:

  • Post to “Codes Review, Commercial Radio Australia, Level 5, 88 Foveaux Street, Surry Hills NSW 2010
  • Fax to (02) 9281 6599 marked “Attention: Codes Review”; or
  • Email to codes@commercialradio.com.au

 

Further information and a copy of the Codes and proposed amendments can be found on the Commercial Radio Australia website www.commercialradio.com.au or by writing to the address above.

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965


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20-Jan-04  RADIO SHOWS RESILIENCE

 

Commercial radio metropolitan advertising revenue increased by 7.8 per cent to $267 million in the six months ending December 2003, compared with the same period in 2002, according to data released today by peak industry body Commercial Radio Australia.

Metropolitan advertising revenue for the full calendar year 2003 totalled $484.9 million, a 6.2 per cent increase over 2002, the data compiled by Pricewaterhouse Coopers showed.

“Radio performed better than most analysts had predicted and demonstrated its resilience during an extremely competitive year,” said Joan Warner, chief executive officer of Commercial Radio .  “The result should also be viewed in the context that commercial radio was the only medium that experienced revenue growth through the recent advertising downturn of 2001 and 2002.

“Radio is seen as a reliable and cost-effective advertising medium which attracts a consistent and broad audience and these strengths will help the industry maintain market share in 2004 during another year of what is expected to be fierce competition.”

The data showed commercial radio experienced growth in all five capital city markets in the month of December 2003, with double digit growth in Brisbane and Perth .

Ms Warner said commercial radio broadcasters have this month launched the second phase of the industry’s $20 million national campaign aimed at attracting increased advertising revenue.

A new series of creative radio ads will be rolled out throughout 2004, with the first on-air in January delivering the message that people spend seven times longer listening to commercial radio in an average week than they do reading newspapers.

“We have been extremely pleased with the impact the campaign is having on getting the advertising industry and advertisers themselves to rethink they way they use radio in the marketing mix,” Ms Warner said.

Commercial Radio will also undertake new research this year to demonstrate the value and effectiveness of radio advertising.

“A radio awareness multiplier study in the found that if 10 per cent of a given television advertising budget is redeployed onto radio, the efficiency of the campaign in building awareness increases on average by 15 per cent.  We are very interested in undertaking similar research in , where commercial radio commands the bulk of radio listening.”

In 2003, commercial radio reached 80 per cent of Australians and those aged 10+ spent an average of 19 hours each week listening to commercial radio.*

Media contact: Judy Shaw. Ph: 02 9281 6577 or 0418 415 965

Source:  Nielsen Media Research, average of five capital cities, Surveys 1-8, 2003, Monday-Sunday
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Commercial Radio Australia Limited | ACN 059 731 467 | ABN 52 059 731 467

Commercial Radio Australia Ltd, Level 5, 88 Foveaux Street, Surry Hills NSW 2010 Australia
Phone: (02) 9281 6577 Fax: (02) 9281 6599 Email: mail@commercialradio.com.au