1. Brochure - 'Radio Advertising. Economically Sound.'
Introduction
Common Mistakes in Challenging Economic Times
Case Study: Myer
A Time of Opportunity
Commercial Radio - a Dominant Choice
Radio in Combination with other Media
Digital Radio - Fast Facts
FULL BROCHURE
2. Presentation - 'Radio Advertising. Economically Sound.' - Powerpoint
Powerpoint presentation on how radio is an effective medium in challenging economic times.
3. Fact Sheets
PDF
Automotive
Building Approvals
Commercial Radio Listener Habits
Consumer Price Index
Grocery Shopping
Housing Finance
In Recent Business
Real Estate
Retail
Tourism
The Regional Factor
The Innovation Engine
The Australian Market
Radio Effectiveness - colour
Radio Effectiveness - B&W print version
The Masterchef Effect
Radio & Online - Case Study
The Big Spenders
WORD
Automotive
Building Approvals
Commercial Radio Listener Habits
Consumer Price Index
Grocery Shopping
Housing Finance
In Recent Business
Real Estate
Retail
Tourism
The Regional Factor
The Innovation Engine
The Australian Market
Radio Effectiveness - colour
Radio Effectivness - B&W print version
The Masterchef Effect
Radio & Online - Case Study
The Big Spenders
4. Creative Tips for an Economic Slowdown
Important steps for advertising during a challenging economic times.
5. eNewsletters -
'Mark Mitchell consults the retail expert! - 12 August, 2009'
Mark Mitchell hits the streets! Phase 2 of 'Radio Advertising. Economically Sound.' starts today!
'Radio Advertising. Economically Sound.' New Brand campaign starts 9th February!
6. Media Release - 'Radio Advertising. Economically Sound.' - web link
7. Radio + Online brand campaign
Research which shows that over 80 per cent of people who hear a radio commercial have visited that website as a result.
- Listen to the Ads
- Brochure
- Presentation
8. Time + Place brand campaign
Radio can be used much more effectively by advertisers when they strategically place their commercials depending on what their target is thinking, doing or feeling at the time; and where they may be listening.
- Listen to the Ads
- Brochure
- Presentation
9. Station Contact Information
Station contact information to assist in buying radio advertising.
10. Radio Market Profiles
For more information on radio market information (you will need to be logged in).