Father's Day ad campaign for digital radio           Digital radio trial on in Darwin           Radio industry celebrates one year of digital           Ten digital radio stations now on air in Canberra           Finalists announced for 2010 Radio Awards           Perth Zoo ad wins first round of 2011 Sirens           Commercial radio takes the automotive industry for a digital drive           New Artists 2 Radio judging to begin           Australasian Media & Broadcasting Congress - CRA members discount           Record number of entries for Radio Awards with Roy and HG as hosts           New audio standards for commercial radio industry           Chinese & Australian radio broadcasters sign MoU           Additional free digital radio creative workshops           April radio ad revenue figures           Clemenger BBDO Melbourne wins best radio ad of the year           Digital radio trial to begin in Canberra           New Artists 2 Radio enters 9th year with new prize of $1.3 million in airtime – entries now open           New Mother's Day digital radio ad campaign           Digital Radio Study Tour           First quarter radio ad revenue – strong growth           Radio industry releases first official digital radio data           Smart Marketers use Radio - 2010 Brand Campaign          




  Digital Radio Plus Australian Commercial Radio Awards Siren Awards  
         
  New Artists 2 Radio National Radio Conference    

 

  




Copyright ©
Commercial Radio Australia Limited 2010



 

 

Brand Campaign - 'Radio Advertising. Economically Sound.'


Click a link below to access further support material on a particular ad!

Russell Knows
Scott Knows
Vox Pop - Street
Advertiser Endorsement - Quicky
Advertiser Endorsement - Small Business
Advertiser Endorsement - Market Sensitive
Advertiser Endorsement - Apology
Advertiser Endorsement - Announcement


Stage 7 of the Commercial Radio Australia Brand Campaign continues in 2009 with comedian, Mark Mitchell....

Click here to listen!

The new stage in this campaign Radio Advertising. Economically Sound. written by international award-winning director of Eardrum Australia, Ralph van Dijk, relies on humour to highlight the effectiveness of using radio as a medium in challenging economic times.

Most companies look to cut costs in uncertain economic conditions. It often seems that the marketing and communications area is the first area to be reviewed and chopped. Companies that choose to not let difficult economic times derail their brand building efforts can see significant gains over time and into the future. These companies view tougher economic times as an opportunity to get a leg up on a weakened competitor.

In a risk-adverse climate consumers are more likely to stick with a known brand and/or a trusted voice, and look to brands for reassurance. If brands are approaching uncertain times with confidence than consumer spending will follow suit.

The radio industry is working hard on initiatives to further boost its profile and provide additional services to help advertisers target their audiences more effectively and to ensure radio maintains its place as the most innovative and dynamic medium.

Below you will find a suite of tools to assist in understanding “Why Radio” is effective in challenging times.

If you would like to buy advertising, click here for station contact information.
 

Click on the links below to access support material for Brand Campaign Stage 7,  'Radio Advertising. Economically Sound.'

 

 

1. Brochure - 'Radio Advertising. Economically Sound.' 
    Introduction
    Common Mistakes in Challenging Economic Times
    Case Study: Myer
   
A Time of Opportunity
    Commercial Radio - a Dominant Choice
    Radio in Combination with other Media
    Digital Radio - Fast Facts
    FULL BROCHURE 
 

2. Presentation - 'Radio Advertising. Economically Sound.' - Powerpoint
Powerpoint presentation on how radio is an effective medium in challenging economic times.

3. Fact Sheets 
       
     PDF 
     Automotive
     Building Approvals
     Commercial Radio Listener Habits
     Consumer Price Index
     Grocery Shopping
     
Housing Finance
     In Recent Business
     Real Estate
     Retail
     Tourism
     The Regional Factor
     The Innovation Engine
     The Australian Market
     Radio Effectiveness - colour
     Radio Effectiveness - B&W print version
     The Masterchef Effect
     Radio & Online - Case Study
     The Big Spenders

     WORD
     Automotive
     Building Approvals
     Commercial Radio Listener Habits
     Consumer Price Index
     Grocery Shopping
     Housing Finance
     In Recent Business
     Real Estate
     Retail
     Tourism
     The Regional Factor
     The Innovation Engine
     The Australian Market 
     Radio Effectiveness - colour
     Radio Effectivness - B&W print version
     The Masterchef Effect
     Radio & Online - Case Study
     The Big Spenders
 

4. Creative Tips for an Economic Slowdown
Important steps for advertising during a challenging economic times.

5.  eNewsletters -  
'Mark Mitchell consults the retail expert! - 12 August, 2009'

Mark Mitchell hits the streets! Phase 2 of 'Radio Advertising. Economically Sound.' starts today!

'Radio Advertising. Economically Sound.' New Brand campaign starts 9th February!

6. Media Release - 'Radio Advertising. Economically Sound.' - web link

7. Radio + Online brand campaign
Research which shows that over 80 per cent of people who hear a radio commercial have visited that website as a result. 
Listen to the Ads
Brochure
Presentation 

8. Time + Place brand campaign
Radio can be used much more effectively by advertisers when they strategically place their commercials depending on what their target is thinking, doing or feeling at the time; and where they may be listening.
Listen to the Ads
Brochure
Presentation 

9. Station Contact Information
Station contact information to assist in buying radio advertising.

10. Radio Market Profiles
For more information on radio market information (you will need to be logged in).

 



Username:
Password:


 
 



 


Commercial Radio Australia Limited | ACN 059 731 467 | ABN 52 059 731 467

Commercial Radio Australia Ltd, Level 5, 88 Foveaux Street, Surry Hills NSW 2010 Australia
Phone: (02) 9281 6577 Fax: (02) 9281 6599 Email: mail@commercialradio.com.au


Website Design and Development by Country Connect