Father's Day ad campaign for digital radio           Digital radio trial on in Darwin           Radio industry celebrates one year of digital           Ten digital radio stations now on air in Canberra           Finalists announced for 2010 Radio Awards           Perth Zoo ad wins first round of 2011 Sirens           Commercial radio takes the automotive industry for a digital drive           New Artists 2 Radio judging to begin           Australasian Media & Broadcasting Congress - CRA members discount           Record number of entries for Radio Awards with Roy and HG as hosts           New audio standards for commercial radio industry           Chinese & Australian radio broadcasters sign MoU           Additional free digital radio creative workshops           April radio ad revenue figures           Clemenger BBDO Melbourne wins best radio ad of the year           Digital radio trial to begin in Canberra           New Artists 2 Radio enters 9th year with new prize of $1.3 million in airtime – entries now open           New Mother's Day digital radio ad campaign           Digital Radio Study Tour           First quarter radio ad revenue – strong growth           Radio industry releases first official digital radio data           Smart Marketers use Radio - 2010 Brand Campaign          




  Digital Radio Plus Australian Commercial Radio Awards Siren Awards  
         
  New Artists 2 Radio National Radio Conference    

 

  




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Commercial Radio Australia Limited 2010



 

 

Advertiser Endorsement - Market Sensitive

The 'Advertiser Endorsement - Market Sensitive' brand campaign commercial was launched in February 2009.

Click here to listen to an example

The third ad of the series; 'Advertiser Endorsement - Market Sensitive', is a donut commercial that can be used with just about any ad! Mark asks competitors' to stop listening due to the market sensitive message in the upcoming commercial. At this point the advertisers' commercial is inserted and then finishes with Mark having the last say!

Click on the links below to access support material for the 'Advertiser Endorsement - Market Sensitive' commercial.

1. Scripts - Advertiser Endorsement - Market Sensitive - PDF
Commercial launched February 2009

2. Brochure - 'Radio Advertising. Economically Sound.' 
    Introduction
    Common Mistakes in Challenging Economic Times
    Case Study: Myer
    A Time of Opportunity
    Commercial Radio - a Dominant Choice
    Radio in Combination with other Media
    Digital Radio - Fast Facts
    FULL BROCHURE 
 

3. eNewsletter eNewsletter - 'Radio Advertising. Economically Sound.' New Brand campaign starts 9th February!

4. Media Release - 'Radio Advertising. Economically Sound.' - web link

 Back to 'Radio Advertising. Economically Sound'

 

 



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Commercial Radio Australia Ltd, Level 5, 88 Foveaux Street, Surry Hills NSW 2010 Australia
Phone: (02) 9281 6577 Fax: (02) 9281 6599 Email: mail@commercialradio.com.au


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