Click a link below to access further support material on a particular ad!
Ubiquitous
FMCG Products
Futurist
Local Expertise
Personal
Direct Response
National & Local
Stage 8 of the Commercial Radio Australia Brand Campaign continues in 2010 with comedian, Mark Mitchell.
The campaign has Mark interview a number of experts. The interviews are broken down into radio commercials which will air throughout 2010 - the full complete interview audio can be downloaded on this website.
Download the full interviews here!
Listen to the radio commercials here
The new stage in this campaign; Smart Marketers use Radio was written by international award-winning director of Eardrum Australia, Ralph van Dijk. It features real people explaining why radio is a smart marketing choice.
To hear Ralph's commentary about the rationale behind the latest ads, click here.
Radio is a targeted medium that enables advertisers to cut through and create brand awareness. Messages can be tailored by day part or by station to effectively target potential customers in a cost effective way.
Below you will find a suite of tools to assist in understanding why radio is a smart marketing choice.
If you would like to buy advertising, click here for station contact information.
Click on the links below to access support material for Brand Campaign Stage 8, 'Smart Marketers use Radio'
1. Brochure - 'Smart Marketers use Radio' - PDF
2. Presentation - 'Smart Marketers use Radio' - Powerpoint
3. Fact Sheets -
PDF
Radio Is Ubiquitous
Commercial Radio Listeners - Insurance
The Grocery Buyer
Retail and Food & Grocery Industry
Radio and Online
Top 7 Trends Redefining Australia
Role of Radio in the lives of Australians
WORD
Radio Is Ubiquitous
Commercial Radio Listeners - Insurance
The Grocery Buyer
Retail and Food & Grocery Industry
Radio and Online
Top 7 Trends Redefining Australia
Role of Radio in the lives of Australians
4. eNewsletter
'Smart Marketers Use Radio commercials on-air now' - web link
5. Media Release
'New ads in radio brand campaign feature marketing experts' - web link
6. Creative Tips for an Economic Slowdown
Important steps for advertising during a challenging economic times.
7. Radio + Online brand campaign
Research which shows that over 80 per cent of people who hear a radio commercial have visited that website as a result.
- Listen to the Ads
- Brochure
- Presentation
8. Time + Place brand campaign
Radio can be used much more effectively by advertisers when they strategically place their commercials depending on what their target is thinking, doing or feeling at the time; and where they may be listening.
- Listen to the Ads
- Brochure
- Presentation
9. Station Contact Information
Station contact information to assist in buying radio advertising.
10. Radio Market Profiles
For more information on radio market information (you will need to be logged in).
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