Father's Day ad campaign for digital radio           Digital radio trial on in Darwin           Radio industry celebrates one year of digital           Ten digital radio stations now on air in Canberra           Finalists announced for 2010 Radio Awards           Perth Zoo ad wins first round of 2011 Sirens           Commercial radio takes the automotive industry for a digital drive           New Artists 2 Radio judging to begin           Australasian Media & Broadcasting Congress - CRA members discount           Record number of entries for Radio Awards with Roy and HG as hosts           New audio standards for commercial radio industry           Chinese & Australian radio broadcasters sign MoU           Additional free digital radio creative workshops           April radio ad revenue figures           Clemenger BBDO Melbourne wins best radio ad of the year           Digital radio trial to begin in Canberra           New Artists 2 Radio enters 9th year with new prize of $1.3 million in airtime – entries now open           New Mother's Day digital radio ad campaign           Digital Radio Study Tour           First quarter radio ad revenue – strong growth           Radio industry releases first official digital radio data           Smart Marketers use Radio - 2010 Brand Campaign          




  Digital Radio Plus Australian Commercial Radio Awards Siren Awards  
         
  New Artists 2 Radio National Radio Conference    

 

  




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Commercial Radio Australia Limited 2010



 

 

Ubiquitous

The 'Ubiquitous' brand campaign commercial was launched in January 2010.

- Download the full interview here!
- Listen to the radio commercials
here

In the first ad of the series; 'Ubiquitous', Mark interviews Roger McBride; the Marketing & Media General Manager of iSelect.

Roger explains how radio has been an effective advertising tool in driving and building brand awareness in a cost effective way. Considering the nature of their business, iSelect must continuously find new customers and radio has been an effective medium in achieving this by keeping their brand top of mind.

Click on the links below to access support material for the 'Ubiquitous' commercial.

1. Scripts - Ubiquitous - PDF
    Commercial launched January 2010

2. Brochure - 'Smart Marketers use Radio' - PDF

3. eNewsletter
'Smart Marketers Use Radio commercials on-air now' - web link 

4. Media Release
'New ads in radio brand campaign feature marketing experts' - web link

 Back to 'Smart Marketers use Radio'

 



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