Each week more than 16 million Australians listen to commercial radio.
Stage 9 of the Commercial Radio Australia Brand Campaign airs in late 2010 with comedian, Mark Mitchell as That Radio Bloke who interviews a variety of radio listeners.
Roz 40
Paul 22
Claudine 29
Charlotte 17
Rob 45
Couple 65
 Listen to the radio commercials
The new stage in this campaign; Radio Advertising, Australia's Listening was written by Creative Director of Eardrum Australia, Ralph van Dijk.
More than ever before radio is everywhere - Radio’s ubiquitous characteristics means that busy mobile people can consume radio in any environment whether at home, in the car or at work or even taking a stroll.
People consume radio through traditional and non-traditional means, such as; online, live streaming, podcasting, iPhone apps, digital radio and social media channels, all of which create an engaging environment with listeners.
If you would like to buy advertising, click here for station contact information.
Click on the links below to access support material for Brand Campaign Stage 9, 'Radio Advertising, Australia's Listening'
1. Brochure -
'Radio Advertising, Australia's Listening' - PDF
2. Presentation
'Radio Advertising, Australia's Listening' - PPT
3. Fact Sheets -
Radio & other Media
Radio is Ubiquitous
4. eNewsletters -
'New ads on-air today' - web link
'Radio Advertising, Australia's Listening commercials on-air now' - web link
5. Media Release -
Australia’s listening - new ads in radio brand campaign - web link
6. Station Contact Information
Station contact information to assist in buying radio advertising.
To access past Commercial Radio Australia Brand Campaigns click here
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