On average, 64% of listeners take action as a result of what they hear on a radio ad.
Commercial Radio Australia's 2011 On-air Brand Campaign focuses on key research findings which prove that 'People Engage with Radio Advertising'.
 Listen to the radio commercials featuring 'That Radio Bloke'
Listeners feel a strong connection with their favourite radio stations.
The industry commissioned research partner, the Hoop Group to investigate the hypothesis; Radio is a relevant and important of listeners' media consumption.
The findings of the study shows that 64% of listeners have responded to radio advertising in the last twelve months. Some responses include; talking about what they've heard, visiting a website or making a purchase.
The research shows that consumers are strongly engaged and still believe in radio, with their listening habits evolving with technology.
Commercial Radio Australia has created support material that explains in further detail why 'People Engage with Radio Advertising' -
- Stations can access support material here
- Agencies, Advertisers or Listeners click here
People Engage with Radio Advertising was written by Creative Director of Eardrum Australia, Ralph van Dijk.
To access past Commercial Radio Australia Brand Campaigns click here
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