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Gold Siren winner claims Radio Grand Prix at Cannes Lions (20-Jun-13)
The “Dumb Ways to Die” campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, has continued its domination at the Cannes Lions by claiming the Radio Grand Prix. Written by John Mescall and Pat Baron of McCann Melbourne, the hugely successful campaign for Metro Trains, which started as a radio ad, has claimed the top gong across several categories, adding the Radio Grand Prix to the list overnight. Cannes judges responsible for choosing winners in the radio category said despite the rise in social media, radio should be viewed by both advertisers and their agencies to connect with consumers.
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VW fatigue detection ads win first round of 2014 Sirens (17-Jun-13)
A series of ads promoting Volkswagen’s Fatigue Detection Technology has won the campaign and overall categories in round one of the 2014 Siren Awards. The “Road/Drive/Street” campaign was written by Jim Curtis & Ryan Fitzgerald from DDB Sydney. The ad, ‘Road’ also won the single category, and was highly commended in the craft category.
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Hearing from a friend - new ads in radio brand campaign (17-Jun-13)
New ads begin today, as part of the multi-million dollar radio brand campaign. The campaign highlights the loyal relationship commercial radio listeners have with their favourite stations, illustrating when you advertise on radio, it's like hearing it from a friend.
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Radio ad revenue shows fourth month of growth (7-Jun-13)
The metropolitan commercial radio ad market has recorded the fourth consecutive month of growth up 7.41% in May 2013, compared to the same month last year, to a total of $65.219 million, in figures released today by industry body, Commercial Radio Australia. The 2013 Metropolitan Commercial Radio Advertising Revenue figures for May, sourced by Deloitte, show Melbourne leading the growth with a 9.79% rise to a total of $19.772 million. Sydney was up 8.42% to $20.789 million, Brisbane rose 9% to $10.295 million and Perth climbed 6.07% to $8.322 million. Adelaide was the only market to drop by 3.25% to $6.042 million.
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