MEDIA RELEASES

Radio revenue flat for financial year

6 July, 2012
Radio revenue for metropolitan markets was flat for the financial year ended June 2012, according to figures released today by industry body, Commercial Radio Australia. According to the 2012 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte, adv...read more

For A Cure Foundation ad wins round one 2013 Sirens

19 June, 2012
An ad promoting stem cell research for the For A Cure Foundation has won the overall and single categories in round one of the 2013 Siren Awards. Written by Gav Chimes and Tommy Cehak from agency, JayGrey in Sydney...read more

Radio revenue market positive for May

7 June, 2012
Radio revenue for metropolitan markets returned to positive for May with all markets recording growth, according to figures released today by industry body, Commercial Radio Australia. ...read more

Radio boosts digital activity – latest research

24 May, 2012
People are six times more likely to go to an advertiser's website if they have heard the advertisement on radio, according to latest research by Colmar Brunton, and released today by Commercial Radio Australia. ...read more

Encouraging results of online trial for radio surveys

16 May, 2012
Chief Executive Officer of Commercial Radio Australia, Joan Warner, said today a trial of online data collection had yielded promising results. International research company, Ipsos, conducted the trial of online data collection...read more

Major initiative on radio advertising launched

14 May, 2012
An online case study website, developed as a must-have resource for advertisers and media agencies on the best use of commercial radio advertising, has been launched by the industry. Chief executive officer of Commercial Radio Australia, Joan Warner said today the websi...read more

Digital radio sales figures defy retail trend

13 May, 2012
Digital radio sales continue to defy the retail downturn, recording sales of 88,004 in the first quarter of 2012, bringing the total number of digital radios sold since the 2009 launch to 833,320 according to information from the Q1 2012, GfK Marketscope report released...read more

Radio revenue market patchy

7 May, 2012
Radio revenue for metropolitan markets continues to be patchy with some cities continuing to perform but others experiencing falls in revenue, according to figures released today by industry body, Commercial Radio Australia. ...read more

Ad for Ikea is best radio ad of the year

4 May, 2012
An ad for Ikea, called “Holidays”, written by advertising agency, The Monkeys in Sydney has won the 2012 Gold Siren award for best radio ad of the year. The single ad, written by Tim Green and Tim Cairns, also won a Silver Siren for winning the single catego...read more

Mother's Day digital radio ad campaign begins

23 April, 2012
The commercial radio industry continues to drive the promotion of digital radio with Commercial Radio Australia (CRA) launching a series of radio advertisements featuring special tags for two key retailers promoting digital radio for Mother’s Day....read more

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