MEDIA RELEASES

Major initiative on radio advertising launched

14 May, 2012
An online case study website, developed as a must-have resource for advertisers and media agencies on the best use of commercial radio advertising, has been launched by the industry. Chief executive officer of Commercial Radio Australia, Joan Warner said today the websi...read more

Digital radio sales figures defy retail trend

13 May, 2012
Digital radio sales continue to defy the retail downturn, recording sales of 88,004 in the first quarter of 2012, bringing the total number of digital radios sold since the 2009 launch to 833,320 according to information from the Q1 2012, GfK Marketscope report released...read more

Radio revenue market patchy

7 May, 2012
Radio revenue for metropolitan markets continues to be patchy with some cities continuing to perform but others experiencing falls in revenue, according to figures released today by industry body, Commercial Radio Australia. ...read more

Ad for Ikea is best radio ad of the year

4 May, 2012
An ad for Ikea, called “Holidays”, written by advertising agency, The Monkeys in Sydney has won the 2012 Gold Siren award for best radio ad of the year. The single ad, written by Tim Green and Tim Cairns, also won a Silver Siren for winning the single catego...read more

Mother's Day digital radio ad campaign begins

23 April, 2012
The commercial radio industry continues to drive the promotion of digital radio with Commercial Radio Australia (CRA) launching a series of radio advertisements featuring special tags for two key retailers promoting digital radio for Mother’s Day....read more

Finalists announced for year’s best radio ad

11 April, 2012
The best radio ad of 2012 will be battled out between more than 20 ad agencies, radio stations and production studios as part of the national Siren Awards, which will be announced in Melbourne next month. ...read more

Radio revenue market sensitive

10 April, 2012
Radio revenue for metropolitan radio continues to be sensitive to market conditions and to fluctuating consumer and business confidence with some cities recording growth and some more patchy results, according to figures released today by industry body, Commercial Radio...read more

Digital radio sales jump ahead of forecast

2 April, 2012
Official data relating to digital radio broadcasts in Australia was released by Commercial Radio Australia (CRA) today in the Digital Radio Industry Report 2012, showing the technology is tracking ahead of forecast, with 1.2 million* people listening to digital radio in...read more

Broo beer ads win clean sweep round five - 2012 Sirens

26 March, 2012
An ad for Broo Premium Lager called “BBQ”, which promotes an Australian-owned beer, has won the single and overall categories for round five of the 2012 Siren Awards. Written by John Skaro, Roger Nance, Nick Weller and Phil Van Bruchem, from agency Nick and ...read more

Australian Radio Awards to be held in Sydney

26 March, 2012
Entries are open for this year’s Australian Commercial Radio Awards (ACRAs), which will be held at the Sydney Convention and Exhibition Centre on October 13. The 24th annual event has become a highlight of the radio industry’s yearly calendar with the Awards...read more

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