"This audience has been abducted by everyday life." Formerly hardcore, serious gamers, these men have been forced to grow up – now they have jobs, families and commitments. SCA and Mediacom devised a four wave on air, online, and experiential campaign to ‘Free The Gamers’. Listeners were driven online by live reads and commercials to a microsite housed within the Triple M websites.
Listeners who visited the site were ‘probed’ to establish just how much everyday life has abducted them and to reignite their passion for gaming and play. They were asked to answer why they should attend ‘The Awakening’ exclusive Alienware gaming event created by Southern Cross Austereo.