A third generation family-owned business Eastcoast Beverages is truly local to the Central Coast with all citrus fruit grown locally and processed in Kulnura. The family have been steadily growing their venture with retail giants like Coles, Woolworths and Harris Farm Market stocking some of their products. But after 3 years they could crack the big one, McDonalds.

- Provide McDonalds with a healthy and locally produced product to give an competitive edge 
- Re-establish relationships with growing businesses in the area 

They wanted to sell juice but also to have McDonalds take on their juice as a constant beverage option. To do this McDonalds need to sell over 10,000 units per month.
Our solution...April, 2016: we launch a campaign assault that includes a 3 month trial of stocking six
beverages including apple, orange and pineapple juices, country style lemonade, and Jive smoothies in 17 local restaurants driven by Star 104.5 commercials, street team sponsorship, sampling activations, live reads, social media integration and a competition

- McDonalds sold over 150,000 units! And took on East coast Juice as a regular supplier of juice products!
- 17 local McDonalds restaurants stocked 6 bottled juices in a range of flavours