27 June 2023

Infinite Dial 2023 reveals 81% of Australians listen to digital audio monthly

Australia leads the world in digital audio listening while radio continues to thrive
 
  • 8 in 10 Australians 12+ listen to radio weekly
  • 81% listen to digital audio monthly
  • 43% listen to podcasts monthly
 
June 27 2023
 
Australia leads the world in digital audio listening, with the continued adoption and use of new commercial audio options while broadcast (AM/FM and DAB+) radio listening remains buoyant, according to the seventh Infinite Dial Australia report, released today by Edison Research and sponsored by industry body Commercial Radio & Audio, LiSTNR and Triton Digital.
 
“Digital audio listening in Australia is going from strength to strength, led by booming digital radio and podcast listening and underpinned by radio’s continued resilience and popularity,” Ford Ennals, CEO of CRA said.
 
Around 18 million Australians, or 81% percent of the total population aged 12+, listen to digital audio monthly, up from 78% in 2022. This compares to 75% in the U.S. Digital audio listening comprises AM, FM and DAB+ radio stations listened to online, podcasts and music streaming services.
 
Australian podcast listening has jumped to 43% monthly up from 40% in 2022 and ahead of the U.S. for the first time. Weekly podcast listener numbers rose seven percent to 33% from 26% year on year.
 
“The Infinite Dial 2023 Australia study shows that Australia’s love of podcasts continues to grow. The country has become a global leader in podcast monthly listening. The growth is fueled by the strength and breadth of Australian content and the popularity of podcasts from broadcast radio,” Ford said.
 
Approximately one in 10 Australians age 12+ listen to a podcast every day with weekly podcast listeners averaging five episodes per week.
 
Australia continues to lead the world in radio listening, with over 79% of Australians age 12+, or around 17 million people, listening every week.
 
Digital audio listeners do not limit themselves to a single platform, consuming digital audio through various channels, including AM/FM/DAB+ devices, online streaming, podcasts, and smart speakers.
 
“Around six million Australians stream radio weekly growing from 14% in 2021 to 27% in 2023,”   Ford said.
 
“Digital audio consumption, including podcasts, is now a habit for many Australians and understanding cross-audio platform behaviors is crucial for commercial success.”
 
Radio listening in the car has remained the top digital audio choice, with 84% of those age 18+ who have been in a car in the last month saying that they listen to radio in the car. This number is up from 80% last year and more than double the 41% who stream music in the car.
 
DAB+ stations have tripled their audience since 2020, driven by a wider variety of content and widespread access in new cars. In 2023, DAB+ listening soared to 7 million people a week, or 32% of people aged 12+, up from 18% last year, and 10% in 2020.
 
Young people (aged 12-34) lead the online audio adoption, with 92% listening to any online audio monthly.
 
“The Infinite Dial 2023 Australia study reveals that radio remains younger Australians’ favourite audio by far, with 76% tuning into radio each week, compared to 50% using TikTok,” Ford said.
 
Edison Research President Larry Rosin said: “The Infinite Dial 2023 Australia study demonstrates the strong global position of the Australian audio industry, with robust engagement across different platforms, including traditional AM/FM/DAB+ radio, online radio, and podcasts. These findings underscore the industry's ability to adapt and innovate, providing diverse and compelling audio content for listeners.”
 
About Infinite Dial:
The Infinite Dial 2023 Australia study explores the penetration of audio in Australia including radio listening as well as the online platforms Australians are using. It mirrors the Infinite Dial U.S. report, the longest running survey of digital media consumer behaviour in the U.S. The study was conducted by Edison Research in the first quarter of 2023 in a national survey of 1,576 respondents in Australia aged 12 and over. The research was sponsored by CRA, LiSTNR and Triton Digital.
 
About Edison Research:
The Infinite Dial study is conducted by Edison Research and provides comprehensive insights into audio digital media usage, including audio, podcasting, social media, and other emerging technologies. The study originated in the United States in 1998 and has expanded to include various countries, with the Australian Infinite Dial being the first outside of the United States.

Watch the 30 minute Infinite Dial 2023 Australia webinar here:https://bit.ly/3Px5Qcx

Download the presentation here: https://bit.ly/3JwS5Xw