18 June 2024

The Audio Edge Launches in Melbourne Next Month

Get ready to amplify your audio knowledge! Commercial Radio & Audio (CRA) is excited to announce The Audio Edge, an event dedicated to exploring the effectiveness of audio in today's media landscape, happening at The Edge in Melbourne’s Fed Square on Thursday, 18 July. 
“We are thrilled to host The Audio Edge, an essential event for media agencies and advertisers who want to optimise their campaigns and learn more about the impact of audio,” said Jo Dick, chief commercial officer of CRA. 
“Radio advertising is inherently creative, delivering cost-effective results and driving consumer engagement like no other medium. When combined with podcasting and radio streaming, the opportunities for advertisers are endless,” Ms Dick added.  
The event, hosted by Nova’s Jase & Lauren, will feature insights into the latest trends and strategies in audio, all while celebrating the dynamic and evolving audio market. Attendees can look forward to hearing from a stellar lineup of industry leaders, including: 
  • Russel Howcroft, Breakfast Co-Host at 3AW 
  • Fifi Box, Breakfast Co-Host at 101.9 The Fox 
  • Christian O’Connell, Breakfast Host at Gold 104.3 
  • Joel Creasey, Drive Co-Host at Nova
  • Jacqui Felgate, Drive Host at 3AW 
  • Paul Sinkinson, Managing Director at Analytic Partners 
  • Rob Brittain, Marketing Consultant
  • Denise McCormack, Head of Digital/Data & Tech at Hatched Media 
  • Nicole Bence, Chief Commercial Officer at Nova 
  • Kim Loasby, Head of LiSTNR Ad Product and Operations at SCA 
  • Corey Layton, Head of Digital Audio / iHeart Australia at ARN 
  • Ben Campbell, Digital Commercial Director at Nine 
  • Nikki Clarkson, Chief Marketing Officer at SCA
  • Jo Dick, Chief Commercial Officer at Commercial Radio & Audio  
These esteemed speakers will share their knowledge across four dynamic sessions: The Audio Edge – Director’s Cut, Sonic Boom – Digital Audio's Exponential Growth, Radio – The Ultimate Sidekick, and Giving Brands the Audio Edge. The sessions will explore audio’s role in the marketing funnel, radio’s ROI, and how audio can build relationships and foster brand loyalty.
Attendees can also look forward to an exclusive preview of upcoming audio insights. Audio Edge will run from 9am until 11am. Don’t miss out, spots are filling fast! Register your interest at Audio Edge Melbourne