Renovators
GfK and Commercial Radio & Audio have released the Home Renovators category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
Key insights include:
- Commercial radio reaches more than 4.3M home renovators every week, and they listen for an average of 14hrs and 43mins each week
- Commercial radio reaches nearly 16% of home renovators who do not watch commercial TV in an average day
- The best time to reach home renovators on commercial radio is between 7-9am Monday to Friday.
For more information, please email Briony Lee (Research & Insights Strategist) or call 02 9281 6577.
This data may not be used for, or in association with, any commercial purposes without Commercial Radio & Audio’s prior consent.
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